pokemon wrapping paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good998.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Okay$166K$166K/yr · 246K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.91–$16.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pokemon wrapping paper is a $166K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pokemon wrapping paper market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $138K–$184K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #696
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.0%
- Avg brand age
- 28 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Hallmark75%
- Danilo Promotions LTD13%
- Pokémon5%
- Juesly4%
- Ocresto2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top pokemon wrapping paper search terms
- pokemon wrapping paper115K/yr
- pokemon birthday card59K/yr
- pokemon wrapping paper birthday boy17K/yr
- pokemon gift wrap13K/yr
- pokemon gift card7K/yr
- pokemon birthday wrapping paper5K/yr
- pokemon gift wrapping paper7K/yr
- pokmon wrapping paper6K/yr
- pokemon paper4K/yr
- pokemon wrapping paper birthday5K/yr
Top pokemon wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total
Hallmark$11.834.6★128 rev
Hallmark Pokmon Pop Up Birthday Card for Kids (Pikachu Squirtle Charmander Bulbasaur)
Hallmark$5.794.9★1,926 rev
Pokemon Gift Wrap Official Merchandise
Danilo Promotions LTD$9.944.5★1,030 rev
Hallmark Pokmon Kids Birthday Card with Button (Celebrate Like a Champion) for Son Daughter Grandchild
Hallmark$6.024.8★1,249 rev
Hallmark Pokmon Pop Up Birthday Card for Kids (3D Pikachu Charmander Squirtle Bulbasaur) for Birthday Boy Son Grandson Nephew
Hallmark$8.854.8★295 rev
Newest
by launch dateHallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total
Hallmark$11.83128 rev
Ocresto For Husband Wife Boyfriend Girlfriend From Partner Best Friend Funny Pokmon Gamer Birthday Card
Ocresto$6.0219 rev
Juesly 8 Year Old Birthday Gifts for Boys - Socks for Boys with Pop Up Birthday Card Presents for 8 Year Old
Juesly$9.85761 rev
Hallmark Pokmon Kids Birthday Card with Button (Celebrate Like a Champion) for Son Daughter Grandchild
Hallmark$6.021,249 rev
Hallmark Pokmon Birthday Card for Kid (A Champions Heart) Charmander Squirtle Pikachu
Hallmark$4.91268 rev
Trending
90-day click momentum
Pokemon Boys Pikka Birthday Party Pikachu Graphic Tee Short Sleeve
Pokémon$15.854.6★
Juesly 8 Year Old Birthday Gifts for Boys - Socks for Boys with Pop Up Birthday Card Presents for 8 Year Old
Juesly$9.854.8★
Hallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total
Hallmark$11.834.6★
Ocresto For Husband Wife Boyfriend Girlfriend From Partner Best Friend Funny Pokmon Gamer Birthday Card
Ocresto$6.024.6★
Hallmark Pokmon Gift Bag Bundle (9 Medium PokBall and 15 Extra Large Pikachu) for Kids Birthdays Christmas Valentines Day Halloween
Hallmark$8.844.8★
What buyers say about pokemon wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Both bags are really cute and great quality”
“Perfect fit”
“Colors are vivid”
“Great value”
“Sturdy and strong”
“Perfect for gift wrapping for birthdays or Christmas”
“Our family enjoyed it”
“Works as intended”
“Card is thick and good quality”
“Great quality of the card and envelope”
What buyers complain about
“NOT true to size fits younger kids 2-3”
“not too thick you can't wrap well”
“Poor quality especially the print on”
“not enough yardage for the money”
“used”
Top return reasons
Common questions
- Is pokemon wrapping paper profitable to sell on Amazon United States?
- The niche generates $166K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the pokemon wrapping paper niche?
- 5 brands and 9 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pokemon wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 0.8%.
- When does demand for pokemon wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the pokemon wrapping paper niche?
- Listings span $4.91–$16.56; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.