Skip to content
56

poison ivy soap

Worth a look

Shows demand growing +414.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 100Conversion 99Competition 16Returns 99Price range 64Avg price 63Brand share 29Review moat 25Quality gap 21

Growth

Incredible+414.4%

90-day search growth — must beat 0% to launch

Conversion

Incredible18.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good$6.90–$29.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.51

avg listing price — sweet spot $15–$100

Market size

Okay$201K

$201K/yr · 83K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,306.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, poison ivy soap is a $201K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

poison ivy soap market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
$203K–$270K
units × avg price
Conversion rate
18.0%
Avg BSR
#304
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
2.1%
Avg brand age
85 months
Avg seller age
135 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

46

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Marie Originals48%
  • Tecnu Extreme24%
  • Tecnu7%
  • GRANDMA'S PURE & NATURAL5%
  • Erbaid4%
  • Heights Mill4%
  • Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +414.4% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 20.2×

Top poison ivy soap search terms

  • poison ivy soap57K/yr
  • poison. ivy oak soap bar18K/yr
  • poison oak soap4K/yr
  • ivy dry soap2K/yr
  • posion ivy soap2K/yr
All search terms

Top poison ivy soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$30K30%$60K45%$90K60%$121K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about poison ivy soap

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency18%

“Very effective”

Itch Relief15%

“Takes away the itch”

Quality-Overall12%

“What a wonderful effective product”

Allergies9%

“Helps with the itching”

Value For Money5%

“And the price is extremely reasonable”

Smell4%

“And it has a good delicate fragrance”

Ease Of Use3%

“Easy to use”

Moist/Dry2%

“My family has used Maries poison oak soap for years & everyone says it helps to dry the ooze & heal”

Disinfection2%

“Works amazing best thing found for poison ivy yet”

Cleansing2%

“Very cleansing and healing”

What buyers complain about

Allergies36%

“a reaction to something else”

Functionality-Overall10%

“Didn't work”

Skin Health2%

“it didnt help heal the skin or anything”

Moist/Dry2%

“Dried it out”

Itch Relief2%

“doesnt not keep the itch away”

Sensitivity-Overall2%

“I am very sensitive to poison ivy”

Smell1%

“It doesn't have a strong scent”

Instructions/User Manual/Troubleshooting1%

“I didnt read the instructions- because I itched so badly”

Salt Content1%

“Has a salty type of content”

Lather1%

“The soap is a little difficult to lather”

Top return reasons

Size-Overall23%
Functionality-Overall22%
Advertised Vs Actual Product12%
Leak-Proof10%
Ingredients-Overall6%
Disinfection4%
Itch Relief4%
Product Condition3%
Value For Money3%
Smell3%

Common questions

Is poison ivy soap profitable to sell on Amazon United States?
The niche generates $201K/yr across 11 tracked products. 90-day search growth is +414.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the poison ivy soap niche?
9 brands and 46 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in poison ivy soap?
Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.2%.
When does demand for poison ivy soap peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 20.2× the quietest.
What does it cost to enter the poison ivy soap niche?
Listings span $6.90–$29.45; the average listing price is $13.51 (sweet spot $15–$100). The average incumbent carries 4,307 reviews — the moat a new listing must climb.