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poison ivy

Launch it

A $1.7M/yr market growing +297.7% this quarter with returns at 0.1% — clears our launch bar.

Market size 90Growth 100Conversion 95Competition 34Returns 100Price range 76Avg price 85Brand share 41Review moat 23Quality gap 27

Growth

Incredible+297.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 712K searches

Avg price

Great$19.03

avg listing price — sweet spot $15–$100

Price range

Great$3.98–$49.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,421.29

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, poison ivy is a $1.7M/yr Amazon United States market (712K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul–Aug–Oct. Verdict: Launch it — 69/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

poison ivy market data

Units sold / yr
80K–100K
avg 4,000–5,000/product
Revenue / yr
$1.5M–$1.9M
units × avg price
Conversion rate
12.4%
Avg BSR
#254
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
0.0%
Avg brand age
77 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

108

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Tecnu Extreme32%
  • Zanfel17%
  • Tecnu13%
  • Marie Originals12%
  • Calagel7%
  • Benadryl3%
  • Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +297.7% search growth over the last 90 days.
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 7.5×

Top poison ivy search terms

  • poison ivy248K/yr
  • poisoner ivy and oak medicine50K/yr
  • zanfel72K/yr
  • poison ivy treatment52K/yr
  • poison. ivy oak treatment66K/yr
  • poison ivy cream33K/yr
  • zanfel poison. ivy treatment36K/yr
  • poison ivy wash18K/yr
  • miracle poison ivy cure28K/yr
  • poison. ivy treatment cream anti itch23K/yr
All search terms

Top poison ivy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$168K20%$337K30%$505K40%$674K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about poison ivy

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“Works Well”

Itch Relief13%

“It helps with itching”

Quality-Overall11%

“Excellent Product”

Value For Money7%

“Good deal”

Advertised Vs Actual Product6%

“As described”

Allergies5%

“No irritation”

Pest/Insect Control5%

“Great for mosquito bites”

Smell3%

“The smell is strong”

Ease Of Use3%

“Easy to Use”

Ease Of Application2%

“easy application”

What buyers complain about

Allergies16%

“so itchy”

Functionality-Overall16%

“Barely works”

Itch Relief5%

“Makes itching worse”

Value For Money5%

“Waste of Money”

Pain Relief-Overall4%

“No pain relief”

Smell4%

“I feel like it has a funny smell”

Pest/Insect Control3%

“Insect bite”

Dilute/Watery3%

“Watered down product”

Size-Overall3%

“The bottle is small”

Quality-Overall3%

“Garbage Product”

Top return reasons

Functionality-Overall19%
Size-Overall14%
Advertised Vs Actual Product12%
Leak-Proof11%
Value For Money7%
Ingredients-Overall5%
Pest/Insect Control5%
Defective Material/Parts3%
Itch Relief3%
Spray/Flow3%

Common questions

Is poison ivy profitable to sell on Amazon United States?
The niche generates $1.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +297.7%. Flapen's verdict: Launch it (69/100).
How competitive is the poison ivy niche?
12 brands and 108 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in poison ivy?
Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
When does demand for poison ivy peak?
Demand peaks in May–Jun–Jul–Aug–Oct; the busiest month runs 7.5× the quietest.
What does it cost to enter the poison ivy niche?
Listings span $3.98–$49.39; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 7,421 reviews — the moat a new listing must climb.