Is pluune scar stick profitable to sell on Amazon United States?

The niche generates $98K/yr across 9 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the pluune scar stick niche?

4 brands and 10 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pluune scar stick?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.8%.

What does it cost to enter the pluune scar stick niche?

Listings span $17.17–$54.72; the average listing price is $26.10 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.

pluune scar stick

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.10

avg listing price — sweet spot $15–$100

Price range

Incredible$17.17–$54.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good924.78

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 56K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, pluune scar stick is a $98K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pluune scar stick market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 6.7%
Avg BSR: #2,364
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 35.7%
Avg brand age: 41 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Pluune72%
Prequel24%
BIOCORNEUM2%
Rvlaim2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 15 weeks — +16.2% search growth over the last 90 days.

Open Trend

Top pluune scar stick search terms

pluune scar stick30K/yr +30.6%5.8% conv.
pluune15K/yr +10.6%5.1% conv.
plume scar stick8K/yr +65.5%6.4% conv.
pluune scar3K/yr -95.5%5.3% conv.

All search terms

Top pluune scar stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pluune Scar Stick Suitable for Old Scars Acne Marks and Stretch Marks Formula Infused with Centella Asiatica Extracts and Vitamin E Soothes Repairs and Forms Protective (1PCS)

Pluune$17.773.6★59 rev

Prequel Skin Scar Solutions 60% Silicone Scar Stick. Thick Solid Velvety Film for Scars. Formula Infused with Centella Asiatica Extracts and Vitamin E. Soothing and Occlusive

Prequel$17.404.1★1,490 rev

Pluune Scar Stick Suitable for Old Scars Acne Marks and Stretch Marks Formula Infused with Centella Asiatica Extracts and Vitamin E Soothes Repairs and Forms Protective (2)

Pluune$28.713.6★59 rev

Pluune Scar Stick with Vitamin E & Centella Asiatica Extract Silicone Stick for Surgical Scars Old Marks & New Scars Helps Smooth and Protect Skin (2pcs)

Pluune$27.854.1★11 rev

Pluune Scar Stick 60% Pluune Silicone Scar Stick with Centella Extract Vitamin E Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks (1pcs)

Pluune$18.044.4★10 rev

Newest

by launch date

Pluune Scar Stick 60% Pluune Silicone Scar Stick with Centella Extract Vitamin E Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks (1pcs)

Pluune$18.0410 rev

1mo ago

Pluune Scar Stick 60% Pluune Silicone Scar Stick with Centella Extract Vitamin E Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks (2pcs)

Pluune$28.5210 rev

1mo ago

Silicone Scar Stick 80% Silicone Stick for Face and Body. Silicone Stick for Removal of Surgical Old and Recent Scars and Stretch Marks - 7g

Rvlaim$24.7526 rev

3mo ago

Pluune Scar Stick with Vitamin E & Centella Asiatica Extract Silicone Stick for Surgical Scars Old Marks & New Scars Helps Smooth and Protect Skin (2pcs)

Pluune$27.8511 rev

4mo ago

Pluune Scar Stick with Vitamin E & Centella Asiatica Extract Silicone Stick for Surgical Scars Old Marks & New Scars Helps Smooth and Protect Skin (1pcs)

Pluune$17.1711 rev

4mo ago

What buyers say about pluune scar stick

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“It works good”

Soft Feel10%

“It glides on smooth”

Ease Of Application9%

“- Smooth application”

Quality-Overall8%

“Excellent product”

Moist/Dry7%

“It certainly moisturizes well”

Ease Of Use6%

“Easy to use”

Symptom Reduction5%

“Excellent scar treatment”

Adhesion/Stickiness4%

“Im very pleased with this stick”

Suitability Combination Skin3%

“it has not irritated my skin at all”

Wrinkle3%

“Its great for wrinkles”

What buyers complain about

Value For Money15%

“Not worth the price”

Functionality-Overall9%

“Didn't work”

Allergies7%

“They all irritated my skin”

Skin Health5%

“turned it red then made my skin peel the next day”

Adhesion/Stickiness5%

“Stick broke after few tries”

Advertised Vs Actual Product5%

“This product is very misleading”

Durability5%

“broke me out IMMEDIATELY”

Size-Overall4%

“The container is a lot smaller than it appears in the image online”

Smell4%

“Unfortunately I cannot get past the strong sunscreen smell”

Moist/Dry3%

“Too Dry doesnt work”

Top return reasons

Functionality-Overall23%

Adhesion/Stickiness18%

Advertised Vs Actual Product11%

Size-Overall6%

Smell6%

Product Condition5%

Value For Money5%

Defective Material/Parts4%

Texture/Consistency-Overall2%

Motor Power2%

Common questions

Is pluune scar stick profitable to sell on Amazon United States?: The niche generates $98K/yr across 9 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the pluune scar stick niche?: 4 brands and 10 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pluune scar stick?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.8%.
What does it cost to enter the pluune scar stick niche?: Listings span $17.17–$54.72; the average listing price is $26.10 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.