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Plug in Refills

Maybe

Shoppers spend an estimated $11.8M a year here. But the top 5 brands take 100% of clicks, so Plug in Refills is a Maybe.

Flapen Score
59
59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$11.8M/yr7.1M searches / yr
90-day growth
-1.0%search demand this quarter
Competition
32%top-5 click share · 3 brands · 157 sellers

Flapen Score

Plug in Refills against its category

The dotted line is the Health & Household average. Past it, Plug in Refills is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Plug in Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Plug in Refills 7.1M times last year and spent an estimated $11.8M. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.

Searches, last 12 months
7.1M
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
12.4%
Market size, estimated
$11.8Ma year
Peak month
August2.0× the quietest month
Top search term
glade plugins refills2.8M searches a year

02 · Price

A sale here is worth $13.35.

Listings sell for $13.35 on average, from $1.90 to $24.89. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $13.35 that is $134K to $167K a year per listing.

Average price
$13.35under the $15 to $100 sweet spot
Price range
$1.90–$24.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
10,000–12,500
Revenue per listing a year
$134K–$167K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Air Fresheners. It carries 19,592 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Air Fresheners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
19,592per listing
Listings tracked
63

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Plug in Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

3 flat

Sellers

157

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 65%

Open market

0%

  • Brand 175%
  • Brand 224%
  • Brand 31%

Demand

Plug in Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Plug in Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glade plugins refills2.8M/yr
  • glade plug in896K/yr
  • air wick essential mist refill653K/yr
  • glade463K/yr
  • glade plug in refills387K/yr
  • airwick essential mist refills399K/yr
  • glade refills252K/yr
  • air wick essential mist200K/yr
  • glade plugins196K/yr
  • glade air freshener137K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Refills

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
0.4%of orders come back
“Can't smell anything”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

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All Health & Household niches

FAQ

Common Plug in Refills questions

Answered from the same tracked data.