plug in refills
Worth a lookShows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.8M$11.8M/yr · 7.1M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Price range
Okay$1.90–$24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,592.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plug in refills is a $11.8M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
plug in refills market data
- Units sold / yr
- 800K–1.0M
- avg 10,000–12,500/product
- Revenue / yr
- $10.7M–$13.3M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
3 flat
Sellers
157
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
32%
Top 20: 65%
Open market
0%
- Glade75%
- Air Wick24%
- SC Johnson Professional1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top plug in refills search terms
- glade plugins refills2.8M/yr
- glade plug in896K/yr
- air wick essential mist refill653K/yr
- glade463K/yr
- glade plug in refills387K/yr
- airwick essential mist refills399K/yr
- glade refills252K/yr
- air wick essential mist200K/yr
- glade plugins196K/yr
- glade air freshener137K/yr
Top plug in refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count
Glade$3.574.7★28,681 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Clean Linen 6.7 Fl Oz 10 Count
Glade$20.074.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Cashmere Woods 6.7 Fl Oz 10 Count
Glade$19.064.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count
Glade$19.434.7★18,984 rev
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count
Glade$11.204.7★69,886 rev
Newest
by launch date
Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills
Glade$13.51421 rev
Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills
Glade$13.49421 rev
Glade PlugIns Refills Air Freshener Lemon Zest & Poppy Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count
Glade$12.07773 rev
Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz
Glade$18.47304 rev
Glade PlugIns Refills Air Freshener Coconut Water & Beach Grass Scented and Essential Oils for Home and Bathroom 1.34 Fl Oz 2 Count
Glade$5.91566 rev
Trending
90-day click momentumGlade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills
Glade$13.494.6★
Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills
Glade$13.514.6★
Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz
Glade$18.474.2★
Glade PlugIns Refills Air Freshener Coconut Water & Beach Grass Scented and Essential Oils for Home and Bathroom 1.34 Fl Oz 2 Count
Glade$5.914.6★
Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count
Glade$11.204.7★
What buyers say about plug in refills
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Decent price”
“The product works really well”
“Easy Use”
“As Advertised”
“don't really seem to break”
“instantly make any room feel fresher”
“efficient”
“Easy to assemble”
“the bottle fits perfectly”
What buyers complain about
“Can't smell anything”
“Did not last”
“Barely works”
“A little expensive”
“Bottle leakage”
“Poor quality control”
“supplied batteries are no good”
“The bottles are small”
“a little strong at first”
“Not as expected”
Top return reasons
Common questions
- Is plug in refills profitable to sell on Amazon United States?
- The niche generates $11.8M/yr across 63 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the plug in refills niche?
- 3 brands and 157 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plug in refills?
- Top complaints mined from reviews: Smell, Durability, Functionality-Overall. The return rate is 0.4%.
- When does demand for plug in refills peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the plug in refills niche?
- Listings span $1.90–$24.89; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 19,592 reviews — the moat a new listing must climb.