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Plug in Odor Eliminator

Fail

The top 5 brands take 95% of clicks, so Plug in Odor Eliminator is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$54K/yr57K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
70%top-5 click share · 8 brands · 26 sellers

Flapen Score

Plug in Odor Eliminator against its category

The dotted line is the Health & Household average. Past it, Plug in Odor Eliminator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Odor Eliminator market on Amazon at a glance

Shoppers on Amazon United States searched for Plug in Odor Eliminator 57K times last year and spent an estimated $54K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
6.9%
Market size, estimated
$54Ka year
Top search term
pet friendly air fresheners plug in7K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $4.80 to $34.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.83 that is $3K to $7K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$4.80–$34.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #54 within Air Fresheners. It carries 2,201 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#54in Air Fresheners
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
2,201per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plug in Odor Eliminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 173%
  • Brand 216%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Plug in Odor Eliminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Plug in Odor Eliminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet friendly air fresheners plug in7K/yr
  • glade pet fresh scent refills11K/yr
  • pet safe plug in air fresheners8K/yr
  • pet safe air freshener plug in7K/yr
  • cat safe air freshener plug in4K/yr
  • glade pet fresh scent6K/yr
  • non toxic pet friendly air freshener3K/yr
  • glade pet4K/yr
  • pet safe wall plug ins3K/yr
  • glade automatic spray refill pet2K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Odor Eliminator

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plug in Odor Eliminator questions

Answered from the same tracked data.