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Plenity

Fail

The top 5 products take 100% of clicks, so Plenity is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$53K/yr10K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 21 sellers

Flapen Score

Plenity against its category

The dotted line is the Health & Household average. Past it, Plenity is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plenity market on Amazon at a glance

Shoppers on Amazon United States searched for Plenity 10K times last year and spent an estimated $53K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
5.0%
Market size, estimated
$53Ka year
Top search term
plenity6K searches a year

02 · Price

A sale here is worth $111.80.

Listings sell for $111.80 on average, from $43.84 to $279.72. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $111.80 that is $0 to $11K a year per listing.

Average price
$111.80above the $15 to $100 sweet spot
Price range
$43.84–$279.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Weight Loss. It carries 18,326 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Weight Loss
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
18,326per listing
Listings tracked
5

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plenity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 34%

Reviews and returns

What reviews say buyers love and hate about Plenity

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Weight Loss”
17%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not working on me”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Plenity questions

Answered from the same tracked data.