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Pledge Wood Oil

Fail

The top 5 brands take 95% of clicks, so Pledge Wood Oil is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$67K/yr73K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
66%top-5 click share · 8 brands · 101 sellers

Flapen Score

Pledge Wood Oil against its category

The dotted line is the Health & Household average. Past it, Pledge Wood Oil is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pledge Wood Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Pledge Wood Oil 73K times last year and spent an estimated $67K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
4.3%
Market size, estimated
$67Ka year
Peak month
March1.2× the quietest month
Top search term
vinyl floor polish10K searches a year

02 · Price

A sale here is worth $21.03.

Listings sell for $21.03 on average, from $5.10 to $86.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.03 that is $2K to $5K a year per listing.

Average price
$21.03inside the $15 to $100 sweet spot
Price range
$5.10–$86.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #383 within Floor Cleaners. It carries 5,723 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
79%
Out of stock, average day
5.0%
Average rank
#383in Floor Cleaners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,723per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Pledge Wood Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

101

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Brand 130%
  • Brand 221%
  • Brand 320%
  • Brand 417%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pledge Wood Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Pledge Wood Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl floor polish10K/yr
  • pledge revive it floor gloss8K/yr
  • tile polish9K/yr
  • pledge revive it restoring oil7K/yr
  • pledge floor gloss6K/yr
  • pledge revive it6K/yr
  • laminate floor restorer6K/yr
  • floor shine for vinyl flooring4K/yr
  • best floor shine for vinyl3K/yr
  • vinyl floor shine3K/yr

Reviews and returns

What reviews say buyers love and hate about Pledge Wood Oil

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Brightness/Shine/Glow”
0.6%of orders come back
“No shine”
A buyer, on “Brightness/Shine/Glow”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pledge Wood Oil questions

Answered from the same tracked data.