Plax

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

21.9%

Market size, estimated

$213Ka year

Peak month

August1.8× the quietest month

Top search term

plax37K searches a year

Listings sell for $9.19 on average, from $3.89 to $17.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 10,000 to 12,500 of them. At $9.19 that is $92K to $115K a year per listing.

Average price

$9.19under the $15 to $100 sweet spot

Price range

$3.89–$17.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

10,000–12,500

Revenue per listing a year

$92K–$115K

Returns

0.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Mouthwash. It carries 2,785 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#93in Mouthwash

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

2,785per listing

Listings tracked

3

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months