Platypus

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

553K

Growth, 90 days vs prior 90

+12.6%

Conversion, latest week

21.3%

Market size, estimated

$2.0Ma year

Peak month

August1.2× the quietest month

Top search term

platypus orthodontic flossers225K searches a year

Listings sell for $16.78 on average, from $6.88 to $32.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $16.78 that is $252K to $336K a year per listing.

Average price

$16.78inside the $15 to $100 sweet spot

Price range

$6.88–$32.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

15,000–20,000

Revenue per listing a year

$252K–$336K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Dental Floss & Picks. It carries 19,644 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Dental Floss & Picks

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

19,644per listing

Listings tracked

8

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months