Plate and Utensil Set
FailThe top 5 brands take 100% of clicks, so Plate and Utensil Set is a Fail.
- Flapen Score
- 32 / 100Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 4932
- Market size
- $36K/yr22K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 7 sellers
Flapen Score
Plate and Utensil Set against its category
The dotted line is the Health & Household average. Past it, Plate and Utensil Set is stronger. Inside it, weaker.
Market
The Plate and Utensil Set market on Amazon at a glance
Shoppers on Amazon United States searched for Plate and Utensil Set 22K times last year and spent an estimated $36K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $36Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- nervure 350pcs gold plastic plates6K searches a year
02 · Price
A sale here is worth $46.44.
Listings sell for $46.44 on average, from $20.06 to $56.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $46.44 that is $5K to $12K a year per listing.
- Average price
- $46.44inside the $15 to $100 sweet spot
- Price range
- $20.06–$56.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Disposable Plates, Bowls & Cutlery. It carries 2,961 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 2,961per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Plate and Utensil Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 190%
- Brand 24%
- Brand 33%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Plate and Utensil Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Plate and Utensil Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nervure 350pcs gold plastic plates6K/yr
- plate and utensil set5K/yr
- party ware4K/yr
- nervure plastic plates4K/yr
- paper plate sets for parties 50 guests2K/yr
- white party plates and cups and napkins sets2K/yr
Reviews and returns
What reviews say buyers love and hate about Plate and Utensil Set
We read the reviews and the return reasons for every product selling here.
“Really thin plates”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plate and Utensil Set questions
Answered from the same tracked data.









