plate and utensil set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$20.06–$56.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.44avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,961.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plate and utensil set is a $36K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
plate and utensil set market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Nervure90%
- BESTVIP4%
- WELLIFE3%
- Xiangqu3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — +11.3% search growth over the last 90 days.Top plate and utensil set search terms
- nervure 350pcs gold plastic plates6K/yr
- plate and utensil set5K/yr
- party ware4K/yr
- nervure plastic plates4K/yr
- paper plate sets for parties 50 guests2K/yr
- white party plates and cups and napkins sets2K/yr
Top plate and utensil set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nervure 350PCS Gold Plastic Plates - Gold Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Silverware 50 Cups 50 Napkins for Wedding & Party
Nervure$53.964.8★3,812 rev
Nervure 350PCS Clear Gold Plastic Plates - Gold Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Silverware 50 Cups 50 Napkins for Wedding & Party
Nervure$55.504.8★3,812 rev
Nervure 350PCS Pink Plastic Plates - Pink Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Gold Silverware 50 Cups 50 Napkins Perfect for Wedding & Party
Nervure$56.884.8★3,812 rev
Nervure 100 Pieces Gold Plastic Plates - 10.25 inch Gold Dinner Plates - Heavyweight White and Gold Disposable Plates Ideal for Wedding & Party
Nervure$41.774.7★1,787 rev
Nervure 350PCS Gold Plastic Dinnerware - White and Gold Disposable Plates for 50 Guests - 100 White Disposable Plates 150 Plastic Silverware 50 Cups 50 Napkins for Wedding & Party & Graduation
Nervure$53.944.8★3,774 rev
Newest
by launch date
Xiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware
Xiangqu$20.061,379 rev
Nervure 350PCS Clear Gold Plastic Plates - Gold Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Silverware 50 Cups 50 Napkins for Wedding & Party
Nervure$55.503,812 rev
Nervure 350PCS Pink Plastic Plates - Pink Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Gold Silverware 50 Cups 50 Napkins Perfect for Wedding & Party
Nervure$56.883,812 rev
Nervure 350PCS Gold Plastic Dinnerware - White and Gold Disposable Plates for 50 Guests - 100 White Disposable Plates 150 Plastic Silverware 50 Cups 50 Napkins for Wedding & Party & Graduation
Nervure$53.943,774 rev
BESTVIP 350PCS Gold Plastic Dinnerware Set Disposable Party Plates for 50 Guests Include: 100 Plastic Plates 50 Pre Rolled Napkins with Gold Silverware 50 Cups
BESTVIP$49.991,609 rev
Trending
90-day click momentumXiangqu 25 Set Party Plates and Cups and Napkins Ivory Scalloped Dinnerware
Xiangqu$20.064.5★
BESTVIP 350PCS Gold Plastic Dinnerware Set Disposable Party Plates for 50 Guests Include: 100 Plastic Plates 50 Pre Rolled Napkins with Gold Silverware 50 Cups
BESTVIP$49.994.8★
Nervure 350PCS Pink Plastic Plates - Pink Plastic Dinnerware Sets for 50 Guests - 100 Disposable Plates 150 Gold Silverware 50 Cups 50 Napkins Perfect for Wedding & Party
Nervure$56.884.8★
WELLIFE 350-Piece Gold Disposable Plates and Cutlery Set - Premium 10.25 Dinner Plates 7.5 Dessert Plates 9oz Cups & Cutlery for Weddings Catering Events - 50 Guest Service - Elegant & Sturdy
WELLIFE$47.564.8★
Nervure 100Pcs White and Gold Plastic Plates - 10.25Inch Gold Disposable Plates - Heavyweight Dinner Plate for Wedding & Party
Nervure$44.694.8★
What buyers say about plate and utensil set
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Nice and sturdy”
“Nice color”
“Very nice plastic dinnerware”
“Worth every penny”
“Beautiful and very durable”
“The design is beautiful”
“Looked elegant”
“easy to use”
“Great disposable supplies”
What buyers complain about
“Really thin plates”
“the small plate is pretty tiny”
“cutlery could be stronger”
“Sadly, this set is very cheap”
“Turns out quite a few of them were dirty with this oil”
“But u cant microwave them”
“The material is plastic”
Top return reasons
Common questions
- Is plate and utensil set profitable to sell on Amazon United States?
- The niche generates $36K/yr across 10 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the plate and utensil set niche?
- 4 brands and 7 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plate and utensil set?
- Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 2.8%.
- What does it cost to enter the plate and utensil set niche?
- Listings span $20.06–$56.88; the average listing price is $46.44 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.