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Plate and Utensil Set

Fail

The top 5 brands take 100% of clicks, so Plate and Utensil Set is a Fail.

Flapen Score
32
32 / 100
Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 49
Market size
$36K/yr22K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
84%top-5 click share · 4 brands · 7 sellers

Flapen Score

Plate and Utensil Set against its category

The dotted line is the Health & Household average. Past it, Plate and Utensil Set is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plate and Utensil Set market on Amazon at a glance

Shoppers on Amazon United States searched for Plate and Utensil Set 22K times last year and spent an estimated $36K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
3.6%
Market size, estimated
$36Ka year
Peak month
August1.5× the quietest month
Top search term
nervure 350pcs gold plastic plates6K searches a year

02 · Price

A sale here is worth $46.44.

Listings sell for $46.44 on average, from $20.06 to $56.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $46.44 that is $5K to $12K a year per listing.

Average price
$46.44inside the $15 to $100 sweet spot
Price range
$20.06–$56.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Disposable Plates, Bowls & Cutlery. It carries 2,961 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#179in Disposable Plates, Bowls & Cutlery
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
2,961per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Plate and Utensil Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Plate and Utensil Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Plate and Utensil Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nervure 350pcs gold plastic plates6K/yr
  • plate and utensil set5K/yr
  • party ware4K/yr
  • nervure plastic plates4K/yr
  • paper plate sets for parties 50 guests2K/yr
  • white party plates and cups and napkins sets2K/yr

Reviews and returns

What reviews say buyers love and hate about Plate and Utensil Set

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Thickness”
2.8%of orders come back
“Really thin plates”
A buyer, on “Thickness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plate and Utensil Set questions

Answered from the same tracked data.