plastic wrap
Worth a lookShows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$6.8M$6.8M/yr · 2.7M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Okay$3.17–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.92avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,843.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plastic wrap is a $6.8M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
plastic wrap market data
- Units sold / yr
- 600K–800K
- avg 40,000–50,000/product
- Revenue / yr
- $6.6M–$8.7M
- units × avg price
- Conversion rate
- 23.0%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
682
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Glad29%
- Reynolds25%
- Amazon Basics21%
- Saran Wrap10%
- 365 by Whole Foods Market8%
- SXY-STC5%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top plastic wrap search terms
- plastic wrap749K/yr
- saran wrap560K/yr
- plastic wrap for food258K/yr
- cling wrap242K/yr
- saran wrap plastic wrap209K/yr
- press and seal80K/yr
- press n seal79K/yr
- press and seal plastic wrap92K/yr
- food wrap54K/yr
- cling wrap with slide cutter60K/yr
Top plastic wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.244.8★14,331 rev
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★29,980 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534.4★4,974 rev
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★2,724 rev
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644.4★4,974 rev
Newest
by launch dateAmazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644,974 rev
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.332,724 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534,974 rev
Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
SXY-STC$20.731,114 rev
Plastic Food Wrap- 800 SQ. FT. BPA-Free Includes Optional Slide Cutter Extra Cling And No Mess Clear
24/7 BAGS$13.371,741 rev
Trending
90-day click momentum
Saran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll
Saran Wrap$3.174.6★
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★
Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll
Saran Wrap$3.854.6★
Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
SXY-STC$20.734.3★
Glad Cling N Seal Plastic Food Wrap 200 Square Foot Roll (Package May Vary)
Glad$3.644.7★
What buyers say about plastic wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“The quality is solid”
“Love this very handy”
“As Advertised”
“Very sticky”
“Good cutting ability”
“it doesn't break”
“Its functional”
“Very strong”
“convenient size”
What buyers complain about
“NOT ENOUGH ADHESIVE”
“very difficult to pull out”
“Horrible garbage”
“It's not as thick as it used to be”
“Not worth it”
“Flimsiness of product”
“Bad cut, be careful with cutter blade”
“Does not seem the same”
“low quality material”
“Over the past few weeks it has also developed a very acrid plastic smell”
Top return reasons
Common questions
- Is plastic wrap profitable to sell on Amazon United States?
- The niche generates $6.8M/yr across 15 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the plastic wrap niche?
- 8 brands and 682 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in plastic wrap?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- When does demand for plastic wrap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the plastic wrap niche?
- Listings span $3.17–$26.34; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 7,843 reviews — the moat a new listing must climb.