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Plastic Wrap

Maybe

Buyers convert on 23.0% of searches. But the top 5 brands take 93% of clicks, so Plastic Wrap is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$6.8M/yr2.7M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 682 sellers

Flapen Score

Plastic Wrap against its category

The dotted line is the Health & Household average. Past it, Plastic Wrap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Wrap 2.7M times last year and spent an estimated $6.8M. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 23.0% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
23.0%
Market size, estimated
$6.8Ma year
Peak month
December1.3× the quietest month
Top search term
plastic wrap749K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $3.17 to $26.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $10.92 that is $437K to $546K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$3.17–$26.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
40,000–50,000
Revenue per listing a year
$437K–$546K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Disposable Food Storage. It carries 7,843 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Disposable Food Storage
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
7,843per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Plastic Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

682

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 129%
  • Brand 225%
  • Brand 321%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 2%)

Demand

Plastic Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Plastic Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic wrap749K/yr
  • saran wrap560K/yr
  • plastic wrap for food258K/yr
  • cling wrap242K/yr
  • saran wrap plastic wrap209K/yr
  • press and seal80K/yr
  • press n seal79K/yr
  • press and seal plastic wrap92K/yr
  • food wrap54K/yr
  • cling wrap with slide cutter60K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Wrap

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
19%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“NOT ENOUGH ADHESIVE”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plastic Wrap questions

Answered from the same tracked data.