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72

plastic wine glasses

Launch it

A $3.5M/yr market growing +20.4% this quarter with returns at 2.6% — clears our launch bar.

Market size 96Growth 50Conversion 57Competition 93Returns 59Price range 81Avg price 95Brand share 96Review moat 55Quality gap 30

Market size

Incredible$3.5M

$3.5M/yr · 3.1M searches

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$4.72–$63.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 6% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,305.96

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, plastic wine glasses is a $3.5M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 72/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
150K–200K
avg 1,500–2,000/product
Revenue / yr
$3.4M–$4.6M
units × avg price
Launch success
83%
10 of 12 new (360d)
Conversion rate
4.9%
Avg BSR
#192
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
5.0%
Avg brand age
43 months
Avg seller age
157 days

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

85

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

22%

Top 20: 56%

Open market

62%

  • TOSSWARE11%
  • KesaPlan6%
  • Hlukana6%
  • Reli.5%
  • Oojami5%
  • Amazon Basics5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.
100K60KBlack Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$69K4%$139K6%$208K8%$277K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality cups”

Size-Overall12%

“Like the size”

Value For Money10%

“Money well spent”

Strength9%

“Pretty sturdy”

Durability7%

“Beautiful and durable”

Advertised Vs Actual Product5%

“As described”

Design-Overall4%

“Cute design”

Material Quality3%

“I really like this product they are strong material and easily assembled”

Color3%

“The colors are beautiful”

Ease Of Use3%

“Easy to hold on to”

What buyers complain about

Size-Overall18%

“Won't fit”

Quality-Overall10%

“inconsistent quality”

Strength8%

“very flimsy”

Durability6%

“Break easily”

Thickness5%

“Very thin and arrive cracked”

Leak-Proof5%

“They leak”

Dishwasher Safe4%

“Cracking in Dishwasher”

Material Quality4%

“made of flimsy plastic materials”

Dispensing Mechanism3%

“Do not fit in standard dispense”

Value For Money3%

“cheap priced :”

Top return reasons

Size-Overall56%
Value For Money9%
Material Quality8%
Quality-Overall6%
Advertised Vs Actual Product5%
Thin4%
Strength4%
Color1%
Functionality-Overall1%
Thickness1%

Common questions

Is plastic wine glasses profitable to sell on Amazon United States?
The niche generates $3.5M/yr across 93 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Launch it (72/100).
How competitive is the plastic wine glasses niche?
58 brands and 85 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in plastic wine glasses?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.6%.
When does demand for plastic wine glasses peak?
Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the plastic wine glasses niche?
Listings span $4.72–$63.52; the average listing price is $22.85 (sweet spot $15–$100). The average incumbent carries 1,306 reviews — the moat a new listing must climb.

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