Is plastic toothpicks profitable to sell on Amazon United States?

The niche generates $156K/yr across 25 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the plastic toothpicks niche?

13 brands and 62 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in plastic toothpicks?

Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.3%.

When does demand for plastic toothpicks peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the plastic toothpicks niche?

Listings span $2.56–$24.94; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 4,313 reviews — the moat a new listing must climb.

plastic toothpicks

Worth a look

Shows low returns (0.3%), but a deep review moat (4,313 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$2.56–$24.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.18

avg listing price — sweet spot $15–$100

Market size

Okay$156K

$156K/yr · 149K searches

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,313.08

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, plastic toothpicks is a $156K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

plastic toothpicks market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $153K–$204K; units × avg price
Conversion rate: 10.3%
Avg BSR: #120
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 49 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

15%

The Doctor's38%
RAZOKO15%
WLLHYF10%
DanTicy10%
GUM6%
Armonds6%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top plastic toothpicks search terms

plastic toothpicks69K/yr +9.3%6.9% conv.
plastic toothpicks for teeth36K/yr +7.4%9.2% conv.
plastic toothpicks for teeth cleaning10K/yr -7.8%8.8% conv.
plastic dental picks7K/yr +22.7%2.1% conv.
plastic tooth picks8K/yr +9.0%7.8% conv.
toothpicks plastic9K/yr -25.0%8.0% conv.
plastic tooth picks for teeth cleaning5K/yr +10.6%8.9% conv.
plastic toothpick5K/yr +9.1%4.4% conv.

All search terms

Top plastic toothpicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Doctors BrushPicks Interdental Brushes & Dental Picks Gently Remove Food Debris from Braces & Dental Work 275 Count

The Doctor's$4.774.5★11,712 rev

RAZOKO Interdental Toothpicks Total 600 Count (5 Packs) Disposable Oral Pick Food-Grade Plastic Interdental Cleaner with Portable Case for Travel & Home

RAZOKO$9.844.3★154 rev

The Doctors BrushPicks Interdental Brushes & Dental Picks Gently Remove Food Debris from Braces & Dental Work 120 Count

The Doctor's$2.564.7★3,268 rev

WLLHYF 200Pcs Double Head 50pcs/Box Plastic Toothpick Double-Head Dental Toothpicks Dental Floss Interdental Toothpick Brush Teeth Stick

WLLHYF$6.244.0★480 rev

Armonds ProPicks Original Dental Picks for Teeth Cleaning - Disposable Plastic Toothpicks for Teeth & Gums - Cleans Teeth & Massages Gums - Fresh Mint Flavor - 3 Packages x 120 Interdental Tooth Picks

Armonds$10.034.4★434 rev

Newest

by launch date

ACSKD Dental Picks for Teeth Cleaning 96 Count Disposable Tooth Picks Flossers with Convenient Carry Case Green

ACSKD$7.5066 rev

4mo ago

RAZOKO Interdental Toothpicks Total 600 Count (5 Packs) Disposable Oral Pick Food-Grade Plastic Interdental Brush with Portable Case for Travel & Home (Green Unflavored)

RAZOKO$9.61154 rev

4mo ago

RAZOKO Soft Silicone Interdental Brushes and Dental Picks 280 Count (Blue)

RAZOKO$9.9487 rev

6mo ago

RAZOKO Interdental Toothpicks Total 600 Count (5 Packs) Disposable Oral Pick Food-Grade Plastic Interdental Cleaner with Portable Case for Travel & Home

RAZOKO$9.84154 rev

7mo ago

Alosalut 480 Count Dental Floss Picks Mint Flavored Flossers with Built-in Toothpick for Deep Cleaning 8 Portable Boxes of 60 Strong & Smooth Floss Sticks for Family Home Travel - Adults & Kids

ALOSALUT$10.62404 rev

8mo ago

What buyers say about plastic toothpicks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Product”

Value For Money17%

“Great Deal”

Ease Of Use15%

“easy to handle”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Cleaning5%

“Convenient and Clean”

Efficiency5%

“Works amazingly and efficiently”

Durability5%

“They dont break”

Size-Overall3%

“Exact fit”

Tooth Brightening3%

“These are perfect for my teeth”

Design-Overall2%

“the design is practical”

What buyers complain about

Strength19%

“Not quite strong enough”

Thickness8%

“NOT CONSISTENT IN THICKNESS”

Quality-Overall8%

“Inferior quality”

Ease Of Use8%

“Hard to use”

Size-Overall7%

“Too big”

Value For Money5%

“But cheaper”

Hard Feel5%

“are a little rough”

Functionality-Overall3%

“Does not work”

Stiffness2%

“Too stiff”

Comfort-Overall2%

“Uncomfortable”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product15%

Value For Money14%

Strength10%

Functionality-Overall8%

Quality-Overall5%

Defective Material/Parts4%

Hard Feel3%

Ease Of Use3%

Material Quality2%

Common questions

Is plastic toothpicks profitable to sell on Amazon United States?: The niche generates $156K/yr across 25 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the plastic toothpicks niche?: 13 brands and 62 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in plastic toothpicks?: Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.3%.
When does demand for plastic toothpicks peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the plastic toothpicks niche?: Listings span $2.56–$24.94; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 4,313 reviews — the moat a new listing must climb.