plastic plates
Launch itA $6.7M/yr market growing +1.1% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$6.7M$6.7M/yr · 7.8M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Price range
Great$5.11–$64.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,303.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, plastic plates is a $6.7M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Oct. Verdict: Launch it — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
plastic plates market data
- Units sold / yr
- 250K–300K
- avg 2,000–2,500/product
- Revenue / yr
- $7.0M–$8.3M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.5%
- Avg brand age
- 43 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
162
Top-5 brand share
36%
Top 20: 69%
Top-5 click share
20%
Top 20: 47%
Open market
60%
- Amazon Basics13%
- Rubtlamp8%
- BESTVIP6%
- Dixie4%
- FLOWERCAT4%
- PLASTICPRO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 2.3×
Top plastic plates search terms
- plastic plates1.6M/yr
- dinner plates965K/yr
- party plates673K/yr
- dessert plates620K/yr
- platos desechables elegantes636K/yr
- plastic plates for party580K/yr
- ceramic plates368K/yr
- small plates203K/yr
- plastic disposable plates220K/yr
- white plates228K/yr
Top plastic plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubtlamp 60Pcs Clear Plastic Plates Clear Disposable Plates With Gold Rim Heavy-duty Gold Plates Hammered Party Plates Include 30Clear Dessert-Platos 30Dinner-Platos for Wedding Party
Rubtlamp$31.074.6★654 rev
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.514.7★57,231 rev
FLOWERCAT 60PCS White Plastic Plates - Heavy Duty White Disposable Plates for 4th of July/Birthday Party/Wedding -serve for 30 guests Include 30PCS 10.25 & 30PCS 7.5 Plates for Summer Party
FLOWERCAT$26.904.7★2,034 rev
I00000 102 Pieces Gold Plastic Plates Disposable Party Plates White Gold Rim 51 Disposable Gold Dinner Plates 10.25 Inch and 51 Disposable Dessert Appetizer Elegant Fancy Wedding Plates 7.5 Inch
I00000$28.614.8★5,762 rev
Amazon Basics 6-Piece White Dinner Plate Set Microwave and Dishwasher Safe for Everyday Use 10.5 inches
Amazon Basics$22.644.6★12,708 rev
Newest
by launch date
Plates and Bowls Sets Dinnerware Sets for 4 12 Pieces Scratch Resistant Dishware Dishes Set Ceramic Kitchen Dinner Set Porcelain & Microwave and Dishwasher Safe Cream White
Umite Chef$41.85360 rev
Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests
Glowserve$28.05297 rev
Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black
Quatish$24.291,322 rev
HEYCOME 12 Pcs Unbreakable Deep Dinner Plates Set 10 inch Reusable Plastic Wheat Straw Plates Microwave and Dishwasher Safe Plate for Kitchen Lightweight Plate for Dessert BPA Free 6 Colors
HEYCOME$19.141,228 rev
Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White
Martha Stewart$18.80329 rev
Trending
90-day click momentumGlowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests
Glowserve$28.054.7★
Plates and Bowls Sets Dinnerware Sets for 4 12 Pieces Scratch Resistant Dishware Dishes Set Ceramic Kitchen Dinner Set Porcelain & Microwave and Dishwasher Safe Cream White
Umite Chef$41.854.5★
Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black
Quatish$24.294.3★
Hefty Everyday Soak Proof Disposable Foam Plates 8.9 Inches 100 Count Disposable White Plates for Lunch Salads and Appetizers Great for Everyday Use Easy Cleanup
Hefty$6.364.7★
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary
Amazon Basics$14.504.7★
What buyers say about plastic plates
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful and great quality set”
“And Sturdy”
“Decent price”
“Durable and great quality”
“I love the size”
“Product description was accurate”
“The color is so pretty”
“easy to carry”
“the design is cute”
“no leaks”
What buyers complain about
“Too big”
“Too flimsy”
“Not the thickest plates”
“Cheap Quality”
“Waste of money”
“Breaks easily”
“Very misleading”
“Very heavy”
“Too thin”
“Wheat straw dishes are cheap plastic-like material that marks easily”
Top return reasons
Common questions
- Is plastic plates profitable to sell on Amazon United States?
- The niche generates $6.7M/yr across 99 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Launch it (68/100).
- How competitive is the plastic plates niche?
- 59 brands and 162 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in plastic plates?
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.
- When does demand for plastic plates peak?
- Demand peaks in May–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the plastic plates niche?
- Listings span $5.11–$64.00; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 7,303 reviews — the moat a new listing must climb.