plastic free laundry detergent
Skip itA deep review moat (22,969 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Price range
Good$9.15–$31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$128K$128K/yr · 211K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Review moat
Bad22,968.95avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, plastic free laundry detergent is a $128K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
plastic free laundry detergent market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $130K–$163K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
540
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
13%
- Earth Breeze30%
- SHEETS LAUNDRY CLUB23%
- THE CLEAN PEOPLE14%
- Arm & Hammer13%
- Tide4%
- Freddie4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Top plastic free laundry detergent search terms
- hey sunday laundry detergent sheets111K/yr
- hey sunday laundry sheets35K/yr
- sheets laundry club18K/yr
- hey sunday18K/yr
- heysunday laundry detergent sheets15K/yr
- heysunday laundry sheets4K/yr
- heysunday3K/yr
- hey sunday laundry detergent sheets made in usa3K/yr
- laundry detergent sheets hey sunday2K/yr
- hello sunday laundry detergent sheets1K/yr
Top plastic free laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earth Breeze Laundry Detergent Sheets Fresh Scent - 60 Loads Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles Tackles Tough Stains & Odors - Gentle on Skin 30 Ct
Earth Breeze$13.044.4★102,095 rev
The Clean People Laundry Detergent Sheets - Laundry Soap - Ultra Concentrated Recyclable Packaging Stain Fighting - Fresh Scent 32 Pack
THE CLEAN PEOPLE$12.184.5★31,586 rev
Sheets Laundry Club - Liquidless Laundry Detergent Sheets 100 Loads - Fresh Linen Scent Eco-Friendly Quick-Dissolving Formula Hypoallergenic Septic Safe Plastic-Free Packaging - 50 Sheets
SHEETS LAUNDRY CLUB$16.774.4★29,622 rev
Sheets Laundry Club - Liquidless Laundry Detergent Sheets 100 Loads - Fragrance Free Scent Eco-Friendly Quick-Dissolving Formula Hypoallergenic Septic Safe Plastic-Free Packaging - 50 Sheets
SHEETS LAUNDRY CLUB$16.804.4★29,622 rev
ARM & HAMMER Power Sheets Laundry Detergent Plus OxiClean Stain Fighters Clean Cotton Scent 52 Count 104 Medium Loads
Arm & Hammer$13.664.7★406 rev
Newest
by launch date
Tide evo Laundry Detergent Original Scent Works on 100% of Common Stains Concentrated Travel Detergent HE Compatible and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 42 Count
Tide$18.701,507 rev
ARM & HAMMER Power Sheets Laundry Detergent Plus OxiClean Stain Fighters Clean Cotton Scent 52 Count 104 Medium Loads
Arm & Hammer$13.66406 rev
Tide evo Laundry Detergent Free & Gentle Concentrated Laundry Travel Detergent and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 40 Count (Packaging May Vary)
Tide$18.241,639 rev
ARM & HAMMER Power Sheets Laundry Detergent Fresh Breeze Scent Dissolves in All Wash Temps Lightweight and Travel-Ready 60ct Up to 120 Small Loads
Arm & Hammer$13.6928,069 rev
Sheets Laundry Club - Liquidless Laundry Detergent Sheets 100 Loads - Fresh Linen Scent Eco-Friendly Quick-Dissolving Formula Hypoallergenic Septic Safe Plastic-Free Packaging - 50 Sheets
SHEETS LAUNDRY CLUB$16.7729,622 rev
Trending
90-day click momentumTide evo Laundry Detergent Original Scent Works on 100% of Common Stains Concentrated Travel Detergent HE Compatible and Instant Dissolve Fights Stains Better than Leading Detergent Sheet 42 Count
Tide$18.704.7★
ARM & HAMMER Power Sheets Laundry Detergent Plus OxiClean Stain Fighters Clean Cotton Scent 52 Count 104 Medium Loads
Arm & Hammer$13.664.7★
Sheets Laundry Club Bundle - 50 Pack (up to 100 loads) Fresh Linen Detergent Sheets 40 Pack Vitality Dryer Sheets & 8 Oz. Sandbar Scent Booster - New Liquidless Technology
SHEETS LAUNDRY CLUB$27.604.5★
Earth Breeze Laundry Detergent Sheets Fresh Scent - 60 Loads Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles Tackles Tough Stains & Odors - Gentle on Skin 30 Ct
Earth Breeze$13.044.4★
Sheets Laundry Club - Liquidless Laundry Detergent Sheets 100 Loads - Fresh Linen Scent Eco-Friendly Quick-Dissolving Formula Hypoallergenic Septic Safe Plastic-Free Packaging - 50 Sheets
SHEETS LAUNDRY CLUB$16.774.4★
What buyers say about plastic free laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Clean and easy to use”
“Fresh scent”
“Convenient to use”
“Good solid product”
“Very good wash”
“is eco friendly”
“Very affordable”
“Works ok”
“cleans good”
“It doesn't leave a residue”
What buyers complain about
“Funky smell”
“Dissolving Issues”
“Not very effective clean”
“Leaves white residue”
“More expensive”
“Clothes Stained”
“Disappointing Performance”
“Doesnt wash well”
“HIVES”
“the entire box was sticky”
Top return reasons
Common questions
- Is plastic free laundry detergent profitable to sell on Amazon United States?
- The niche generates $128K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the plastic free laundry detergent niche?
- 12 brands and 540 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in plastic free laundry detergent?
- Top complaints mined from reviews: Smell, Solubility, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for plastic free laundry detergent peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the plastic free laundry detergent niche?
- Listings span $9.15–$31.99; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 22,969 reviews — the moat a new listing must climb.