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Plastic Free Laundry Detergent

Fail

The average product has 22,969 reviews to catch up to, so Plastic Free Laundry Detergent is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$128K/yr211K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
62%top-5 click share · 12 brands · 540 sellers

Flapen Score

Plastic Free Laundry Detergent against its category

The dotted line is the Health & Household average. Past it, Plastic Free Laundry Detergent is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Free Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Free Laundry Detergent 211K times last year and spent an estimated $128K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
3.7%
Market size, estimated
$128Ka year
Peak month
August2.6× the quietest month
Top search term
hey sunday laundry detergent sheets111K searches a year

02 · Price

A sale here is worth $16.27.

Listings sell for $16.27 on average, from $9.15 to $31.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.27 that is $4K to $8K a year per listing.

Average price
$16.27inside the $15 to $100 sweet spot
Price range
$9.15–$31.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Laundry. It carries 22,969 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Laundry
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
22,969per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Plastic Free Laundry Detergent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$38K$51K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

540

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

13%

  • Earth Breeze30%
  • SHEETS LAUNDRY CLUB23%
  • THE CLEAN PEOPLE14%
  • Arm & Hammer13%
  • Tide4%
  • Freddie4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Plastic Free Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Plastic Free Laundry Detergent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hey sunday laundry detergent sheets111K/yr
  • hey sunday laundry sheets35K/yr
  • sheets laundry club18K/yr
  • hey sunday18K/yr
  • heysunday laundry detergent sheets15K/yr
  • heysunday laundry sheets4K/yr
  • heysunday3K/yr
  • hey sunday laundry detergent sheets made in usa3K/yr
  • laundry detergent sheets hey sunday2K/yr
  • hello sunday laundry detergent sheets1K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Free Laundry Detergent

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Smell”
0.3%of orders come back
“Funky smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Plastic Free Laundry Detergent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data