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72

plastic cups with lids

Launch it

A $5.5M/yr market growing +17.4% this quarter with returns at 0.9% — clears our launch bar.

Market size 98Growth 47Conversion 60Competition 85Returns 95Price range 70Avg price 83Brand share 88Review moat 48Quality gap 33

Market size

Incredible$5.5M

$5.5M/yr · 5.7M searches

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$18.33

avg listing price — sweet spot $15–$100

Price range

Good$9.08–$28.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,688.59

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, plastic cups with lids is a $5.5M/yr Amazon United States market (5.7M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 72/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
250K–300K
avg 5,000–6,000/product
Revenue / yr
$4.6M–$5.5M
units × avg price
Launch success
100%
20 of 20 new (360d)
Conversion rate
5.2%
Avg BSR
#170
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
4.2%
Avg brand age
34 months
Avg seller age
145 days

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

53

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

30%

Top 20: 67%

Open market

48%

  • Dealusy14%
  • Cappatua10%
  • AOZITA10%
  • DWTS DANWEITESI7%
  • Lamosi6%
  • Qinsihwn5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
225K175KPrime Day '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$164K6%$328K9%$492K12%$656K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Strength12%

“Great sturdy product”

Size-Overall12%

“Love the size”

Value For Money10%

“Money well spent”

Leak-Proof7%

“does not spill”

Durability6%

“it didn't break”

Ease Of Use5%

“Easy to hold”

Advertised Vs Actual Product5%

“As described”

Thickness3%

“The glass is super thick”

Ease Of Cleaning2%

“which keeps everything clean”

What buyers complain about

Size-Overall16%

“Not true to size”

Strength10%

“Cheap and flimsy”

Durability9%

“breaks easily”

Leak-Proof9%

“Leaks Everywhere”

Quality-Overall8%

“Looks Nice, But Overpriced for the Quality”

Ease Of Use4%

“hard to get on”

Thickness4%

“They werent really thick”

Advertised Vs Actual Product3%

“False information”

Value For Money3%

“Overpriced”

Material Quality2%

“The material is so thin & flimsy”

Top return reasons

Size-Overall56%
Value For Money9%
Advertised Vs Actual Product5%
Leak-Proof4%
Material Quality4%
Quality-Overall3%
Strength2%
Color2%
Thin2%
Functionality-Overall2%

Common questions

Is plastic cups with lids profitable to sell on Amazon United States?
The niche generates $5.5M/yr across 64 tracked products. 20 of 20 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Launch it (72/100).
How competitive is the plastic cups with lids niche?
40 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in plastic cups with lids?
Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.9%.
When does demand for plastic cups with lids peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the plastic cups with lids niche?
Listings span $9.08–$28.89; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,689 reviews — the moat a new listing must climb.

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