Plaque Toothpaste

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

+27.2%

Conversion, latest week

9.0%

Market size, estimated

$300Ka year

Peak month

November6.5× the quietest month

Top search term

colgate plaque pro release toothpaste40K searches a year

Listings sell for $13.45 on average, from $4.68 to $23.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $13.45 that is $20K to $27K a year per listing.

Average price

$13.45under the $15 to $100 sweet spot

Price range

$4.68–$23.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$27K

Returns

0.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Toothpaste. It carries 7,238 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#120in Toothpaste

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

7,238per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months