plaque remover toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Price range
Great$4.00–$78.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 74K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,259.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plaque remover toothbrush is a $110K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
plaque remover toothbrush market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $97K–$116K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
128
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 99%
Open market
0%
- Oral-B83%
- Colgate9%
- Reach4%
- Amazon Basics2%
- DR.BRIGHT2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top plaque remover toothbrush search terms
- oral b crossaction toothbrush43K/yr
- toothbrush with tongue scraper15K/yr
- oral b cross action toothbrush6K/yr
- oral b cross action toothbrushes soft6K/yr
- toothbrush with tongue cleaner4K/yr
Top plaque remover toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries
Oral-B$15.764.7★22,198 rev
Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators
Oral-B$8.784.7★608 rev
Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored
Oral-B$8.744.6★31,454 rev
Oral B Oral-b Cross Action Advanced Toothbrush with Bacteria Guard Bristles 8 Pack 8Count (Soft)
Oral-B$24.154.6★121 rev
Oral-B Pro 1000 CrossAction Electric Toothbrush Green
Oral-B$48.224.5★9,651 rev
Newest
by launch date
Oral-B Pro 100 CrossAction Battery Powered Toothbrush Black 1 Count (Pack of 1)
Oral-B$17.863,007 rev
Colgate 360 Advanced Whitening Medium Toothbrush Pack 4 Adult Medium Toothbrushes with Cheek and Tongue Cleaner Helps Clean Your Teeth Tongue Cheeks and Gums 4 Pack
Colgate$11.5716,885 rev
DR.BRIGHT Adult Toothbrushes Medium 6 Pack | Medium Toothbrush for Adults with Tongue Scraper & Ergonomic Handle | Individual Packaging Travel Toothbrush BPA-Free Assorted Colors
DR.BRIGHT$9.64487 rev
Colgate 360 Advanced Whitening Soft Toothbrush Pack 4 Adult Soft Toothbrushes with Cheek and Tongue Cleaner Helps Clean Your Teeth Tongue Cheeks & Gums 4 - Pack
Colgate$12.60872 rev
Oral-B Cross-Action Toothbrush Bristles Compact Head PRO Soft - 3 Pack
Oral-B$16.2499 rev
Trending
90-day click momentumOral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators
Oral-B$8.784.7★
Oral B Oral-b Cross Action Advanced Toothbrush with Bacteria Guard Bristles 8 Pack 8Count (Soft)
Oral-B$24.154.6★
Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count
Reach$4.004.7★
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)
Amazon Basics$5.024.6★
Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count
Reach$4.004.7★
What buyers say about plaque remover toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Great Buy”
“Excellent Product”
“As advertised”
“cleans great”
“teeth very clean”
“Good for whiter teeth”
“Best brush ever”
“Long lasting charge”
“it does work”
“is durable”
What buyers complain about
“Charging issues”
“Didnt last 3 months”
“Battery life sucks”
“Bad quality”
“NOT SOFT”
“hard to handle”
“Bad grip”
“A bit pricey”
“Barely works”
“Cord is too short”
Top return reasons
Common questions
- Is plaque remover toothbrush profitable to sell on Amazon United States?
- The niche generates $110K/yr across 21 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the plaque remover toothbrush niche?
- 5 brands and 128 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plaque remover toothbrush?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 0.7%.
- When does demand for plaque remover toothbrush peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the plaque remover toothbrush niche?
- Listings span $4.00–$78.31; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 15,260 reviews — the moat a new listing must climb.