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Plaque Remover Toothbrush

Fail

The top 5 brands take 100% of clicks, so Plaque Remover Toothbrush is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$110K/yr74K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 128 sellers

Flapen Score

Plaque Remover Toothbrush against its category

The dotted line is the Health & Household average. Past it, Plaque Remover Toothbrush is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaque Remover Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Plaque Remover Toothbrush 74K times last year and spent an estimated $110K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
7.7%
Market size, estimated
$110Ka year
Peak month
July1.7× the quietest month
Top search term
oral b crossaction toothbrush43K searches a year

02 · Price

A sale here is worth $19.37.

Listings sell for $19.37 on average, from $4.00 to $78.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.37 that is $5K to $10K a year per listing.

Average price
$19.37inside the $15 to $100 sweet spot
Price range
$4.00–$78.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Toothbrushes & Accessories. It carries 15,260 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Toothbrushes & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
15,260per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Plaque Remover Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

128

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 99%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Plaque Remover Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Plaque Remover Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral b crossaction toothbrush43K/yr
  • toothbrush with tongue scraper15K/yr
  • oral b cross action toothbrush6K/yr
  • oral b cross action toothbrushes soft6K/yr
  • toothbrush with tongue cleaner4K/yr

Reviews and returns

What reviews say buyers love and hate about Plaque Remover Toothbrush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Charging”
0.7%of orders come back
“Charging issues”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Plaque Remover Toothbrush questions

Answered from the same tracked data.