Is planter facetious support inserts profitable to sell on Amazon United States?

The niche generates $851K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the planter facetious support inserts niche?

19 brands and 125 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in planter facetious support inserts?

Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Size-Overall. The return rate is 3.3%.

What does it cost to enter the planter facetious support inserts niche?

Listings span $6.41–$98.69; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 19,516 reviews — the moat a new listing must climb.

planter facetious support inserts

Worth a look

Shows a sweet-spot price point ($22.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$22.43

avg listing price — sweet spot $15–$100

Price range

Great$6.41–$98.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great$851K

$851K/yr · 789K searches

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Review moat

Bad19,516

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, planter facetious support inserts is a $851K/yr Amazon United States market (789K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

planter facetious support inserts market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $673K–$897K; units × avg price
Conversion rate: 4.8%
Avg BSR: #174
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 1.7%
Avg brand age: 50 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

125

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

43%

Top 20: 74%

Open market

17%

WALK·HERO COMFORT AND SUPPORT22%
PROFOOT18%
XSTANCE17%
Dr. Scholl's14%
VALSOLE7%
PowerStep5%
Open — no brand owns it (13 brands, 17%)

Demand

Weekly Amazon search volume, last 20 weeks — -10.1% search growth over the last 90 days.

Open Trend

Top planter facetious support inserts search terms

plantar fasciitis insoles for women81K/yr -15.2%2.6% conv.
inserts for plantar fasciitis for women82K/yr -0.0%2.9% conv.
xstance insoles for women plantar fasciitis37K/yr +47.1%1.3% conv.
shoe inserts for plantar fasciitis women63K/yr +8.1%2.9% conv.
orthopedic insoles for women51K/yr +9.7%2.9% conv.
planter facetious support inserts159K/yr -57.2%2.2% conv.
xstance insoles for men64K/yr -37.4%3.5% conv.
plantillas para espolon calcaneo40K/yr -7.8%1.1% conv.
orthotic inserts for women20K/yr +38.7%1.8% conv.
heel spur inserts26K/yr +15.3%2.5% conv.

All search terms

Top planter facetious support inserts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XSTANCE Insoles 2.0 for Men & Women Plantar Fasciitis Heel Pain Flat Feet & Overpronation | Heavy-Duty Arch Support for Standing All Day | Built for 200+ lbs | Mens 8-10 / Womens 9-11

XSTANCE$49.064.1★2,053 rev

PROFOOT Plantar Fasciitis Orthotic Insoles for Women (Sizes 6-10) Gel Shoe Inserts for Instant Heel Pain Relief and Arch Support 1 Pair of Heel Pads

PROFOOT$9.834.3★16,727 rev

WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)

WALK·HERO COMFORT AND SUPPORT$16.464.4★2,455 rev

Dr. Scholls Prevent Pain Insoles for Women Size 6-10 1 Pair: The Only Proven Insole to Prevent Lower Body Pain - Arch Support Shoe Inserts for Women Protect Against Lower Back Knee and Foot Pain

Dr. Scholl's$14.684.4★6,298 rev

Plantar Fasciitis Insoles for Men Women - Orthotics Inserts Shoe Insoles Arch Support Flat Feet Inserts Work Boot Insoles for Standing All Day (Mens 7-7 1/2 | Womens 9-9 1/2)

WALK·HERO COMFORT AND SUPPORT$18.124.3★74,733 rev

Newest

by launch date

Professional Heavy Duty Support Pain Relief Orthotics - Over 230+ lbs Plantar Fasciitis Medium Arch Support Insoles for Women and Men Flat Feet Orthotic Insert Work Boot Shoe Insole

Psveb$24.16815 rev

5mo ago

WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)

WALK·HERO COMFORT AND SUPPORT$16.462,455 rev

1y ago

WalkHero Heavy Duty Plantar Fasciitis Insoles 220+lbs Strong Arch Support Orthotics Inserts Relieve Pain Work Boot Shoe Inserts (Mens 7-7.5 | Womens 9-9.5 Coral Green)

WALK·HERO COMFORT AND SUPPORT$16.422,455 rev

1y ago

Plantar Fasciitis Insoles for Men Women - Orthotics Inserts Shoe Insoles Arch Support Flat Feet Inserts Work Boot Insoles for Standing All Day (Mens 8-8 1/2 | Womens 10-10 1/2)

WALK·HERO COMFORT AND SUPPORT$17.9574,733 rev

2y ago

Dr. Scholls Plantar Fasciitis & Achy Feet Relief Arch Support Sleeve Cushioned Arch Support Compression Band Foam Pad Insert Non Slip Sole All-Day Wear Morning to Night Unisex 1 Pair

Dr. Scholl's$10.871,565 rev

2y ago

What buyers say about planter facetious support inserts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“Comfortable and Supportive”

Size-Overall12%

“Fits like a glove”

Quality-Overall10%

“Great product with great results”

Value For Money8%

“Great value”

Pain Relief-Overall3%

“No lower back pain”

Efficiency3%

“Works Well”

Soft Feel3%

“The material is soft”

Cushion3%

“Extra cushion”

Advertised Vs Actual Product3%

“Accurate description”

Ease Of Use3%

“Easy peasy”

What buyers complain about

Pain Relief-Overall23%

“Hurt my feet”

Comfort-Overall9%

“painful to wear”

Size-Overall9%

“Runs larger”

Thickness5%

“These arent as thick as shown”

Hard Feel5%

“Bit stiff at first”

Cushion4%

“Not enough cushion”

Durability4%

“Not very durable”

Functionality-Overall4%

“Not effective”

Value For Money4%

“Waste of Money”

Quality-Overall2%

“Not worth the money for something that is advertised as quality”

Top return reasons

Size-Overall36%

Comfort-Overall10%

Feet Fit7%

Advertised Vs Actual Product6%

Cushion6%

Arch Support5%

Length4%