plantar plate tear support
Worth a lookShows searches that convert (11.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Price range
Great$8.23–$39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,302.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$71K$71K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plantar plate tear support is a $71K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
plantar plate tear support market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$65K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- HAPAD72%
- MARS WELLNESS14%
- benoo6%
- Moon Health6%
- YFLife1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plantar plate tear support search terms
- hapad metatarsal pads19K/yr
- felt metatarsal pads6K/yr
- hapad6K/yr
- hapad metatarsal pads women4K/yr
- metatarsal felt foot pads 1/4 thick4K/yr
Top plantar plate tear support products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Metatarsal Pads for Women & Men - Medium (Pack of 6) - Reusable Forefoot Pads - Self-Adhesive Shoe Inserts for Mortons Neuroma Metatarsalgia Ball of Foot Pain
HAPAD$37.354.3★1,795 rev
HAPAD Mortons Neuroma Pads (Pack of 1) - Teardrop-Shaped Adhesive Wool Felt Metatarsal Pads for Men & Women - Supportive Breathable Comfortable Ball of Foot Pads for Pain Relief
HAPAD$8.344.0★59 rev
Metatarsal Felt Foot Pad Skived Cut (1/4 Thick) - Made in USA - Felt Metatarsal Pads for Women and Men - Ball of Foot Cushion - 6 Pairs (12 Pieces)
MARS WELLNESS$17.714.4★4,744 rev
HAPAD Metatarsal Foot Pads for Ball of Foot Pain Relief - Cushion Insoles for Mortons Neuroma Metatarsalgia Relief - Shoe Inserts for Men & Women - Comfortable Support Pads Small 6-Pack
HAPAD$39.264.3★1,795 rev
HAPAD Metatarsal Foot Pads for Women & Men Medium (Pair) - Supportive Breathable Comfortable Lightweight Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Mortons Neuroma
HAPAD$13.814.4★7 rev
Newest
by launch date
HAPAD Metatarsal Cookies 5/16 - Metatarsal Foot Pads for Women (Pack of 1) - Supportive Breathable Comfortable Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Pressure & Friction
HAPAD$9.848 rev
HAPAD Metatarsal Foot Pads for Women & Men Large (Pair) - Supportive Breathable Comfortable Lightweight Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Mortons Neuroma
HAPAD$12.411 rev
HAPAD Metatarsal Bars - Metatarsal Foot Pads for Women & Men Medium (Pack of 1) - Supportive Breathable Comfortable Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Medium Arch
HAPAD$8.67131 rev
HAPAD Metatarsal Foot Pads for Women & Men Medium (Pair) - Supportive Breathable Comfortable Lightweight Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Mortons Neuroma
HAPAD$13.817 rev
Metatarsal Pads for Women & Men (24 Pack) Ball of Foot Cushions for Pain Relief Felt Metatarsal Foot Pads for All Shoe Type Mortons Neuroma One Size Fits All High Heel Insert Cushions (1/4 Thick)
benoo$11.781,467 rev
Trending
90-day click momentumHAPAD Metatarsal Cookies 5/16 - Metatarsal Foot Pads for Women (Pack of 1) - Supportive Breathable Comfortable Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Pressure & Friction
HAPAD$9.844.5★
HAPAD Metatarsal Bars - Metatarsal Foot Pads for Women & Men Medium (Pack of 1) - Supportive Breathable Comfortable Ball of Foot Pad for Shoes & Heels - Cushions for Metatarsalgia Medium Arch
HAPAD$8.673.9★
HAPAD Scaphoid Pads for Men & Women Small (Women 5 to 8.5 / Men 5 to 8.5) Wool Felt Self-Adhesive Medial Arch Insert for Fallen or High Arches (1 Pair)
HAPAD$10.494.4★
HAPAD Metatarsal Foot Pads for Ball of Foot Pain Relief - Cushion Insoles for Mortons Neuroma Metatarsalgia Relief - Shoe Inserts for Men & Women - Comfortable Support Pads Small 6-Pack
HAPAD$39.264.3★
HAPAD Mortons Neuroma Pads (Pack of 1) - Teardrop-Shaped Adhesive Wool Felt Metatarsal Pads for Men & Women - Supportive Breathable Comfortable Ball of Foot Pads for Pain Relief
HAPAD$8.344.0★
What buyers say about plantar plate tear support
What buyers praise and complain about, mined from review topics.What buyers love
“Stick well”
“Your joints will thank you”
“Very helpful product”
“They are very comfortable”
“Works well”
“Ease of use”
“As advertised”
“Fit nice”
“These pads work great for cushioning”
“Good value”
What buyers complain about
“Poor adhesion”
“They are not 1/4 inch thick”
“my foot started hurting six months ago”
“feel less comfortable”
“Not the same quality as in the past”
“Waste of money”
“Mine last about a month”
“Dont work”
“they get dirty”
“The pads were larger than I expected”
Top return reasons
Common questions
- Is plantar plate tear support profitable to sell on Amazon United States?
- The niche generates $71K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the plantar plate tear support niche?
- 5 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plantar plate tear support?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Pain Relief-Overall. The return rate is 1.5%.
- When does demand for plantar plate tear support peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plantar plate tear support niche?
- Listings span $8.23–$39.26; the average listing price is $16.23 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.