plantar fasciitis insoles
Worth a lookShows a $4.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.5M$4.5M/yr · 4.8M searches
Price range
Great$4.90–$45.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,981.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, plantar fasciitis insoles is a $4.5M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
plantar fasciitis insoles market data
- Units sold / yr
- 300K–400K
- avg 6,000–8,000/product
- Revenue / yr
- $4.1M–$5.5M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
133
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
44%
Top 20: 80%
Open market
16%
- Dr. Scholl's61%
- WALK·HERO COMFORT AND SUPPORT11%
- DWTWLE5%
- ENLOPQ3%
- Generic2%
- CCOBCHY2%
- Open — no brand owns it (16 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.3×
Top plantar fasciitis insoles search terms
- shoe inserts for women1.0M/yr
- insoles for women860K/yr
- arch support inserts women705K/yr
- dr scholls inserts for women566K/yr
- shoe insoles women197K/yr
- arch support inserts121K/yr
- plantillas para zapatos de mujer207K/yr
- gel insoles for women125K/yr
- high arch support inserts women128K/yr
- dr scholls inserts85K/yr
Top plantar fasciitis insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Scholls Prevent Pain Insoles for Women Size 6-10 1 Pair: The Only Proven Insole to Prevent Lower Body Pain - Arch Support Shoe Inserts for Women Protect Against Lower Back Knee and Foot Pain
Dr. Scholl's$14.684.4★6,298 rev
Dr. Scholls Energizing Comfort Womens Everyday Insoles with Massaging Gel - Clinically Proven All-Day Energy and Comfort Inserts with Patented Triple Gel Design - Shock Absorbing Arch Support
Dr. Scholl's$12.464.3★26,930 rev
Work All-Day Superior Comfort Insoles (with) Massaging Gel Women 1 Pair Trim to Fit
Dr. Scholl's$12.474.3★29,305 rev
Dr. Scholls Walk Longer Insoles for Women - Comfortable Plush Foam Cushioning Inserts for Walking Hiking and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
Dr. Scholl's$14.434.4★4,617 rev
DWTWLE 4D Cloud Insoles for Men and Women Memory Foam Cloud Insoles Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Women: US 7-8.5)
DWTWLE$9.684.3★6,003 rev
Newest
by launch date
4D Cloud Steppers Insoles for Men and Women - Shock Absorption Inserts Soft Anti-Fatigue Relieve Foot Pain Memory Foam Insoles for Shoes Boots & Sneakers (Black Men: US 4-7/ Women: US 5-8.5)
CCOBCHY$10.03507 rev
DWTWLE 4D Cloud Insoles for Men and Women Memory Foam Cloud Insoles Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Women: US 7-8.5)
DWTWLE$9.686,003 rev
4D Cloud-Soft Comfort Soles for Women - Memory Foam Cushioning Steppers Insoles with Heel Shock Pad - Trim-to-Fit Arch Support Insoles for Foot Pain Relief and Fatigue Reduction (US W 6.5-9)
Lennoos$8.941,776 rev
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.462,455 rev
4D Cloud-Like Comfort Soles for Women - Soft Memory Foam Cushioning Insoles - Trim to Fit Steppers Insoles with Arch Support for Foot Pain Relief and Fatigue Reduction(US W 6.5-9)
ENLOPQ$10.973,699 rev
Trending
90-day click momentum4D Cloud Steppers Insoles for Men and Women - Shock Absorption Inserts Soft Anti-Fatigue Relieve Foot Pain Memory Foam Insoles for Shoes Boots & Sneakers (Black Men: US 4-7/ Women: US 5-8.5)
CCOBCHY$10.034.2★
Plantar Fasciitis Insoles for Men Women - Orthotics Inserts Shoe Insoles Arch Support Flat Feet Inserts Work Boot Insoles for Standing All Day (Mens 8-8 1/2 | Womens 10-10 1/2)
WALK·HERO COMFORT AND SUPPORT$17.954.3★
WalkHero Heavy Duty Pain Relief Insoles 220+lbs High Arch Support Orthotics Inserts for Plantar Fasciitis Flat Feet Pronation and Heel Pain (Mens 8-8.5 | Womens 10-10.5 Coral Green)
WALK·HERO COMFORT AND SUPPORT$16.464.4★
DWTWLE 4D Cloud Insoles for Men and Women Memory Foam Cloud Insoles Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Women: US 7-8.5)
DWTWLE$9.684.3★
Dr. Scholls Insoles Air-Pillo Cushioning - 3 Pairs (Mens Sizes 7-13 & Womens Sizes 5-10)
Dr. Scholl's$11.984.4★
What buyers say about plantar fasciitis insoles
What buyers praise and complain about, mined from review topics.What buyers love
“All day comfort”
“Fits like a glove”
“EXCELLENT PRODUCT”
“Good value for the money”
“The material itself feels soft”
“Extra cushion”
“Accurate description”
“Easy peasy”
“hold up reasonably well”
“Works ok”
What buyers complain about
“Caused pain”
“painful to wear”
“Not as thick as I thought”
“Not true to size”
“Didn't last a month”
“No padding”
“Poor quality control”
“Waste of money”
“Bit stiff at first”
“Not for Work”
Top return reasons
Common questions
- Is plantar fasciitis insoles profitable to sell on Amazon United States?
- The niche generates $4.5M/yr across 44 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the plantar fasciitis insoles niche?
- 22 brands and 133 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in plantar fasciitis insoles?
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Thickness. The return rate is 2.6%.
- When does demand for plantar fasciitis insoles peak?
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the plantar fasciitis insoles niche?
- Listings span $4.90–$45.57; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 17,981 reviews — the moat a new listing must climb.