plantar fasciitis heel
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-19.8% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Price range
Good$5.39–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 96K searches
Review moat
Bad12,442.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, plantar fasciitis heel is a $88K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
plantar fasciitis heel market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
89
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
27%
- Homergy30%
- Tuli's16%
- Dr. Scholl's9%
- Welnove9%
- Figly5%
- BloomLab5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top plantar fasciitis heel search terms
- silicone heel cups21K/yr
- insoles for heel pain35K/yr
- espolon calcaneo talon12K/yr
- plantar fasciitis heel relief10K/yr
- heal cups7K/yr
- heal cup5K/yr
- heel spurs shoes2K/yr
- heel bursitis pads2K/yr
- bone spur heel relief2K/yr
- bruised heel relief834/yr
Top plantar fasciitis heel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heel Cups for Achilles Tendonitis & Plantar Fasciitis - 2 Pack Gel Shoe Inserts for Heel Pain Relief Arch Support for Women & Men
Homergy$9.794.1★3,443 rev
Welnove Gel Heel Protector Cups Inserts Pads for Women Men Plantar Fasciitis Heels Spur Achilles Tendonitis Dry Cracked Heel Support Cushion Black Fit Best in Roomy Shoes (W 4.5-9 / M5-8)
Welnove$12.764.2★4,519 rev
Tulis Heavy Duty Heel Cups for Severs Disease Green 1 Pair Regular
Tuli's$14.714.1★12,188 rev
Dr. Scholls Heel Cushions with Massaging Gel Advanced // All-Day Shock Absorption and Cushioning to Relieve Heel Discomfort (for Womens 6-10 Also Available for Mens 8-13)
Dr. Scholl's$6.414.1★18,977 rev
Figly Heel Cushions for Heel Pain Relief (4 Pack) - Gel Heel Cushion Inserts Gel Heel Cups Heel Pain Relief Heel Pads Shoes Heel Support Heel Inserts Men Women Plantar Fasciitis Heel Cup Heel Spur
Figly$8.414.2★2,984 rev
Newest
by launch date
Achilles Tendonitis Insoles for Men & Women Heel Pain Relief Insoles with Ultra-Cushioned Heel Support for Achilles Tendonitis Heel Spurs - G: Men 9-9.5 | Women 11-11.5
Bukihome$32.2194 rev
HydtoKun Gel Heel Cups & Silicone Heel Protectors for Shoes (2-Pairs) Cushioned Sole Cups for Plantar Fasciitis Cracked Footbed Relief & Blister Prevention for Women & Men
HydtoKun$5.39123 rev
DWTWLE 4D Cloud Insoles for Men and Women Insoles Men Super Soft Anti-Fatigue Shock Absorption Relieve Foot Pain (Black Men: US 7-11)
DWTWLE$9.806,003 rev
Gel Heel Cups for Heel Pain Relief Shock Absorbing Silicone Inserts for Plantar Fasciitis & Achilles Tendonitis Cushioned Heel Support Pads for All-Day Standing (2 Pairs-Medium)
Wonderwin$6.831,484 rev
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.57809 rev
Trending
90-day click momentumHydtoKun Gel Heel Cups & Silicone Heel Protectors for Shoes (2-Pairs) Cushioned Sole Cups for Plantar Fasciitis Cracked Footbed Relief & Blister Prevention for Women & Men
HydtoKun$5.393.7★
Achilles Tendonitis Insoles for Men & Women Heel Pain Relief Insoles with Ultra-Cushioned Heel Support for Achilles Tendonitis Heel Spurs - G: Men 9-9.5 | Women 11-11.5
Bukihome$32.214.3★
Premium Heel Pain Relief Gel Inserts 2 Pack Shock-Absorbing Heel Cups for Plantar Fasciitis Non-Slip Silicone Cushions for All Shoes & All-Day Comfort
BloomLab$15.574.2★
Tulis So Soft Heel Cups for Plantar Fasciitis & Heel Pain 1 Pair Regular
Tuli's$20.784.2★
Plantar Fasciitis Relief - Arch Support Insoles for Men Women Shoe Inserts for Flat Feet Orthotics Insoles All-Day Energy and Comfort with Every Step (Mens 11-11 1/2 | Womens 13-13 1/2)
WALK·HERO COMFORT AND SUPPORT$17.614.3★
What buyers say about plantar fasciitis heel
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“The product it well-made”
“True to size”
“Great Value”
“Works ok”
“Nice cushion feeling”
“Its soft”
“As Advertised”
“Easy to use”
“I purchased these with very low expectations, as I have purchased others to deal with heal and knee pain”
What buyers complain about
“NO PAIN RELIEF”
“Not as comfortable as I hoped”
“Its small”
“Did not work”
“will rip easily”
“Poor quality control”
“Waste of Money”
“its very sticky”
“thought it would be more padding in the cushion”
“The sides are hard”
Top return reasons
Common questions
- Is plantar fasciitis heel profitable to sell on Amazon United States?
- The niche generates $88K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the plantar fasciitis heel niche?
- 17 brands and 89 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in plantar fasciitis heel?
- Top complaints mined from reviews: Pain Relief-Overall, Comfort-Overall, Size-Overall. The return rate is 1.8%.
- When does demand for plantar fasciitis heel peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the plantar fasciitis heel niche?
- Listings span $5.39–$32.21; the average listing price is $13.66 (sweet spot $15–$100). The average incumbent carries 12,443 reviews — the moat a new listing must climb.