Plantar Fasciitis Heel

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

6.7%

Market size, estimated

$88Ka year

Peak month

October1.7× the quietest month

Top search term

silicone heel cups21K searches a year

Listings sell for $13.66 on average, from $5.39 to $32.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.66 that is $1K to $3K a year per listing.

Average price

$13.66under the $15 to $100 sweet spot

Price range

$5.39–$32.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Foot Health. It carries 12,443 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#176in Foot Health

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

12,443per listing

Listings tracked

23

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months