plantar fasciitis cream
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$8.36–$24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,718avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, plantar fasciitis cream is a $28K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
plantar fasciitis cream market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $30K–$38K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #829
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 30.0%
- Avg brand age
- 68 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
580
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
45%
Top 20: 97%
Open market
34%
- Barklytic20%
- KOSANIO12%
- M PAIN MANAGEMENT TECHNOLOGIES11%
- Heal&Rescue10%
- AOSORW7%
- Penetrex7%
Demand
Weekly Amazon search volume, last 44 weeks — +24.0% search growth over the last 90 days.Top plantar fasciitis cream search terms
- plantar fasciitis cream16K/yr
- plantar fasciitis relief cream11K/yr
- plantar fasciitis pain relief cream3K/yr
- best cream for plantar fasciitis4K/yr
- heel pain ointment2K/yr
Top plantar fasciitis cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plantar Fasciitis Cream - Heel Relief Cream for Plantar Fasciitis Legs & Heel Spurs - Extra Strength Foot Soothe Support Natural Gentle Formula 2 fl. oz
Barklytic$11.755.0★4 rev
M PAIN MANAGEMENT TECHNOLOGIES Plantar Fasciitis And Heel Spur Cream By PMT - Cream For Foot Relief. High Concentration of Arnica; Vitamin B6 MSM Glucosamine - To Soothe and Relieve - 2.82 OZ
M PAIN MANAGEMENT TECHNOLOGIES$18.584.1★650 rev
Penetrex Daily Joint & Muscle Care Cream Soothing Botanical Formula with Arnica Vitamin B6 & MSM Lightweight Fast-Absorbing Cream for Everyday Movement - Non-Greasy - Light Scent- 2 oz
Penetrex$16.184.3★98,303 rev
Heal&Rescue Plantar Fasciitis Relief Rub 4 fl oz Epsom Salt & Arnica Extract Gel for Sore Heels Arch Pain & Foot Fatigue Recovery
Heal&Rescue$10.063.9★34 rev
Plantar Fasciitis Relief Cream - Heel Relief Cream for Plantar Fasciitis Heel Spurs Knee Hands & Legs Maximum Strength Soothe 60ML
VERDORIA$16.654.0★1 rev
Newest
by launch date
KOSANIO Plantar Fasciitis Relief Cream - Heel Discomfort Relief for Plantar Fasciitis Foot Knee Hands Legs - 30 g
KOSANIO$16.268 rev
Plantar Fasciitis Cream - Heel Relief Cream for Plantar Fasciitis Legs & Heel Spurs - Extra Strength Foot Soothe Support Natural Gentle Formula 2 fl. oz
Barklytic$11.754 rev
Plantar Fasciitis Cream - Soothing Relif Cream for Plantar Fasciitis Legs & Heel Spurs - Extra Strength Foot Soothe Support Natural Gentle Formula
Barklytic$15.145 rev
KOSANIO Plantar Fasciitis Relief Cream - Heel Discomfort Relief for Plantar Fasciitis Foot Knee Hands Legs - Natural Herbal Concentrate Formula - 30g / 1 oz
KOSANIO$17.0812 rev
KOSANIO Plantar Fasciitis Relief Cream - Heel Discomfort Relief for Plantar Fasciitis Foot Knee Hands Legs - Natural Herbal Concentrate Formula - (30g / 1 oz (Pack of 1))
KOSANIO$16.9714 rev
Trending
90-day click momentumKOSANIO Plantar Fasciitis Relief Cream - Heel Discomfort Relief for Plantar Fasciitis Foot Knee Hands Legs - Natural Herbal Concentrate Formula - 30g / 1 oz
KOSANIO$17.083.1★
Plantar Fasciitis Cream - Heel Relief Cream for Plantar Fasciitis Legs & Heel Spurs - Extra Strength Foot Soothe Support Natural Gentle Formula 2 fl. oz
Barklytic$11.755.0★
Plantar Fasciitis Cream - Soothing Relif Cream for Plantar Fasciitis Legs & Heel Spurs - Extra Strength Foot Soothe Support Natural Gentle Formula
Barklytic$15.141.7★
AOSORW Plantar Fasciitis Relief Cream - Natural Herbal Formula for Foot Heel Spur Ankle Leg & Hand Discomfort - Premium Health Care Products - 60g
AOSORW$18.242.6★
KOSANIO Plantar Fasciitis Relief Cream - Heel Discomfort Relief for Plantar Fasciitis Foot Knee Hands Legs - 30 g
KOSANIO$16.265.0★
What buyers say about plantar fasciitis cream
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Works Well”
“Decent enough product”
“helps relieve any discomfort in my joints”
“Its soft”
“Good price”
“absorbs good”
“As advertised”
“Great moisturizing too”
“Good for muscle pain”
What buyers complain about
“DIDN'T WORK FOR ME”
“Doesnt provide pain relief”
“an intense smell”
“Too itchy”
“Waste of money”
“they didnt stick at all”
“Felt a burning sensation on my skin upon use”
“Would NOT dry”
“Does not help joint pain”
“The jar is small”
Top return reasons
Common questions
- Is plantar fasciitis cream profitable to sell on Amazon United States?
- The niche generates $28K/yr across 23 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the plantar fasciitis cream niche?
- 17 brands and 580 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in plantar fasciitis cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Smell. The return rate is 0.3%.
- What does it cost to enter the plantar fasciitis cream niche?
- Listings span $8.36–$24.48; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 8,718 reviews — the moat a new listing must climb.