Is plant protein shakes profitable to sell on Amazon United States?

The niche generates $579K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the plant protein shakes niche?

6 brands and 586 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in plant protein shakes?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for plant protein shakes peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the plant protein shakes niche?

Listings span $7.89–$37.50; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.

plant protein shakes

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.35

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$7.89–$37.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$579K

$579K/yr · 385K searches

Review moat

Okay1,803.85

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, plant protein shakes is a $579K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

plant protein shakes market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $761K–$1.0M; units × avg price
Conversion rate: 5.9%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

586

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

Premier Protein40%
Evolve32%
Ripple15%
OWYN Only What You Need8%
Orgain4%
Kate Farms1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +6.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top plant protein shakes search terms

evolve protein shake101K/yr -12.4%11.1% conv.
ripple protein shake52K/yr -12.2%10.3% conv.
plant protein shakes33K/yr +26.5%2.5% conv.
premier protein almond milk44K/yr +4.0%8.6% conv.
plant based protein shakes17K/yr +71.1%2.2% conv.
pea protein shakes11K/yr +64.8%1.4% conv.
premier protein almond milk shake16K/yr +1.1%9.7% conv.
premier protein shake almond milk16K/yr -17.5%8.2% conv.
almond protein shake10K/yr +34.3%5.1% conv.
evolve protein12K/yr +11.2%1.8% conv.

All search terms

Top plant protein shakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Evolve Plant Based Protein Shake Double Chocolate 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) - (Formula May Vary)

Evolve$29.744.4★8,112 rev

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)

Premier Protein$26.914.5★896 rev

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)

Premier Protein$27.664.4★658 rev

Evolve Plant Based Protein Shake Vanilla Bean 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) (Formula May Vary)

Evolve$28.044.2★2,875 rev

Ripple$34.144.5★2,748 rev

Newest

by launch date

KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)

Kate Farms$18.8165 rev

3mo ago

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack

Premier Protein$8.9761 rev

4mo ago

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack

Premier Protein$8.9571 rev

4mo ago

Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack

Premier Protein$8.9762 rev

4mo ago

Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.501,170 rev

7mo ago

What buyers say about plant protein shakes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“These shakes are DELICIOUS”

Nutritional Content20%

“Good nutrition”

Flavor13%

“Rich flavor”

Quality-Overall3%

“Excellent Product”

Vegan/Organic2%

“Best vegan protein”

Value For Money2%

“Worth every penny”

Sweetness2%

“the fact it is sugar free”

Texture/Consistency-Overall2%

“Great consistency”

Caffeine Content1%

“And has a nice amount of caffeine”

Ingredients-Overall1%

“The ingredients seem clean”

What buyers complain about

Taste-Overall27%

“Chemical taste”

Value For Money8%

“Too expensive”

Flavor7%

“Flavor is NOT good”

Nutritional Content5%

“Disappointing Nutrition”

Sweetness3%

“Sickly sweet”

Artificial Sweeteners2%

“Artificial sweetener taste”

Thickness2%

“It's not super creamy or thick”

Quality-Overall2%

“Quality has gone down”

Bitter2%

“bitter”

Allergies1%

“Allergic reaction I guess”

Common questions

Is plant protein shakes profitable to sell on Amazon United States?: The niche generates $579K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the plant protein shakes niche?: 6 brands and 586 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in plant protein shakes?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for plant protein shakes peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the plant protein shakes niche?: Listings span $7.89–$37.50; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.

plant protein shakes

plant protein shakes market data

Competition & brand share

Demand & seasonality

Top plant protein shakes search terms

Top plant protein shakes products on Amazon

Top sellers

Newest

Trending

What buyers say about plant protein shakes

What buyers love

What buyers complain about

Common questions

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