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Plant Protein Shakes

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Plant Protein Shakes is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$579K/yr385K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
59%top-5 click share · 6 brands · 586 sellers

Flapen Score

Plant Protein Shakes against its category

The dotted line is the Health & Household average. Past it, Plant Protein Shakes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plant Protein Shakes market on Amazon at a glance

Shoppers on Amazon United States searched for Plant Protein Shakes 385K times last year and spent an estimated $579K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
5.9%
Market size, estimated
$579Ka year
Peak month
August2.4× the quietest month
Top search term
evolve protein shake101K searches a year

02 · Price

A sale here is worth $25.35.

Listings sell for $25.35 on average, from $7.89 to $37.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $25.35 that is $38K to $51K a year per listing.

Average price
$25.35inside the $15 to $100 sweet spot
Price range
$7.89–$37.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$38K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Protein. It carries 1,804 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Protein
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,804per listing
Listings tracked
27

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
70 months

Products

Top Plant Protein Shakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

586

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

0%

  • Brand 140%
  • Brand 232%
  • Brand 315%
  • Brand 48%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Plant Protein Shakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Plant Protein Shakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evolve protein shake101K/yr
  • ripple protein shake52K/yr
  • plant protein shakes33K/yr
  • premier protein almond milk44K/yr
  • plant based protein shakes17K/yr
  • pea protein shakes11K/yr
  • premier protein almond milk shake16K/yr
  • premier protein shake almond milk16K/yr
  • almond protein shake10K/yr
  • evolve protein12K/yr

Reviews and returns

What reviews say buyers love and hate about Plant Protein Shakes

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical taste”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Plant Protein Shakes questions

Answered from the same tracked data.