Plant Protein Shakes
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Plant Protein Shakes is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $579K/yr385K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 586 sellers
Flapen Score
Plant Protein Shakes against its category
The dotted line is the Health & Household average. Past it, Plant Protein Shakes is stronger. Inside it, weaker.
Market
The Plant Protein Shakes market on Amazon at a glance
Shoppers on Amazon United States searched for Plant Protein Shakes 385K times last year and spent an estimated $579K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $579Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- evolve protein shake101K searches a year
02 · Price
A sale here is worth $25.35.
Listings sell for $25.35 on average, from $7.89 to $37.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $25.35 that is $38K to $51K a year per listing.
- Average price
- $25.35inside the $15 to $100 sweet spot
- Price range
- $7.89–$37.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Protein. It carries 1,804 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Protein
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 1,804per listing
- Listings tracked
- 27
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Plant Protein Shakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
586
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
0%
- Brand 140%
- Brand 232%
- Brand 315%
- Brand 48%
- Brand 54%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Plant Protein Shakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Plant Protein Shakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- evolve protein shake101K/yr
- ripple protein shake52K/yr
- plant protein shakes33K/yr
- premier protein almond milk44K/yr
- plant based protein shakes17K/yr
- pea protein shakes11K/yr
- premier protein almond milk shake16K/yr
- premier protein shake almond milk16K/yr
- almond protein shake10K/yr
- evolve protein12K/yr
Reviews and returns
What reviews say buyers love and hate about Plant Protein Shakes
We read the reviews and the return reasons for every product selling here.
“Chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plant Protein Shakes questions
Answered from the same tracked data.









