Plaid Wrapping Paper

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

578K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

2.3%

Market size, estimated

$177Ka year

Peak month

December66.7× the quietest month

Top search term

plaid wrapping paper169K searches a year

Listings sell for $13.57 on average, from $6.15 to $35.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.57 that is $1K to $3K a year per listing.

Average price

$13.57under the $15 to $100 sweet spot

Price range

$6.15–$35.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,433 within Gift Wrap Paper. It carries 485 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

95%

Out of stock, average day

12.4%

Average rank

#1,433in Gift Wrap Paper

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

485per listing

Listings tracked

37

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months