Is plaid wrapping paper profitable to sell on Amazon United States?

The niche generates $177K/yr across 37 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the plaid wrapping paper niche?

19 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in plaid wrapping paper?

Top complaints mined from reviews: Size-Overall, Strength, Color. The return rate is 2.7%.

When does demand for plaid wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 66.7× the quietest.

What does it cost to enter the plaid wrapping paper niche?

Listings span $6.15–$35.35; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.

plaid wrapping paper

Worth a look

Shows a thin review moat (485 avg reviews), but soft demand (-2.0% this quarter) keeps it on the watch list.

Review moat

Great485.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$6.15–$35.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.57

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 578K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, plaid wrapping paper is a $177K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

plaid wrapping paper market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $170K–$204K; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,433
Page quality: 0%
Prime: 95%
Sponsored: 54%
Out of stock: 12.4%
Avg brand age: 25 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

33%

LeZakaa15%
Boerni14%
WRAPAHOLIC12%
Whaline11%
Hallmark8%
BIOBROWN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 66.7×

Open Trend

Top plaid wrapping paper search terms

plaid wrapping paper169K/yr +7.2%1.4% conv.
ralph lauren wrapping paper51K/yr -16.2%1.1% conv.
tartan wrapping paper48K/yr +2.3%2.7% conv.
green plaid wrapping paper32K/yr -26.4%2.1% conv.
plaid christmas wrapping paper73K/yr +34.0%0.9% conv.
plaid wrapping paper roll13K/yr -16.5%0.9% conv.
tartan plaid wrapping paper14K/yr -16.6%2.4% conv.
red plaid wrapping paper13K/yr +39.5%3.5% conv.
wrapping paper plaid17K/yr -31.4%3.1% conv.
plaid gift wrap6K/yr +60.8%2.7% conv.

All search terms

Top plaid wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LeZakaa Christmas Green Wrapping Paper 12 Folded Sheet with 4 Different Tartan Plaid Design for New Year Celebrations Holiday Gift Wrapping 27.5 x 19.6 inches Per Sheet

LeZakaa$11.534.6★576 rev

Simple Festive Stylish Classic Christmas Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll 14.1 sq.ft.ttl - Luxury Gift Wrap For Birthday Holiday Mens

Boerni$9.434.0★15 rev

Whaline 8 Sheets Tartan Bear Wrapping Paper -Not Roll- Green Blue Plaids Bear Gift Wrap Paper Folded Flat for Baby Shower We Can Bearly Wait Birthday DIY Art Craft 19.7 x 27.6 Inch

Whaline$10.540.0★0 rev

Boerni 7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Include 20x 28 inches per sheet Folded Flat Paper for Fathers Day Graducation Wedding Baby Shower Congrats and Holiday

Boerni$9.924.2★46 rev

Green Plaid Wrapping Paper Classic Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll 14.1 sq.ft.ttl - Gift Wrap Paper for Birthday Weddings Baby Shower

NEPOG$9.205.0★2 rev

Newest

by launch date

Whaline 8 Sheets Tartan Bear Wrapping Paper -Not Roll- Green Blue Plaids Bear Gift Wrap Paper Folded Flat for Baby Shower We Can Bearly Wait Birthday DIY Art Craft 19.7 x 27.6 Inch

Whaline$10.540 rev

3mo ago

Whaline 100 Sheets Tartan Plaids Tissue Paper 14 x 20 Inch Gift Wrapping Tissue Vintage Green Navy Check Art Tissues for We Can Bearly Wait Baby Shower Birthday Party DIY Crafts Decor

Whaline$12.781 rev

3mo ago

ZDSPIDE Green Plaid Wrapping Paper Roll 17 inch x 16.4 ft Gingham Gift Wrap for Birthday Valentines Day Baby Shower Wedding & More

ZDSPIDE$10.0115 rev

4mo ago

WRAPAHOLIC Blue Fathers Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Blue Argyle Plaid Wrapping Paper for Men Dad Husband Fathers Day Birthday Graduation

WRAPAHOLIC$10.00265 rev

4mo ago

BIOBROWN Christmas Wrapping Paper Vintage Green Plaid 17 In x 33 Ft

BIOBROWN$14.5111 rev

5mo ago

What buyers say about plaid wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Overall, the quality is excellent and the pattern is adorable,”

Color13%

“Very pretty color”

Design-Overall13%

“The designs are attractive”

Thickness10%

“This is a thick wrap”

Value For Money7%

“it's not too expensive”

Gifting Purpose6%

“Gift”

Durability6%

“Durable”

Strength4%

“It's nice that it's strong and thick,”

Recycle/Reuse3%

“I love that it is reversible and nice and thick”

Texture/Consistency-Overall2%

“Excellent texture and quality”

What buyers complain about

Size-Overall18%

“Too small”

Strength14%

“flimsy”

Color8%

“I almost returned my t because it looks like the colors are messed up in the blue gingham”

Value For Money6%

“costly”

Gifting Purpose6%

“Wrapping presents already is a pain”

Functionality-Overall6%

“I was unable to use it for the purpose I wanted to”

Thickness5%

“The paper itself is thicker than I expected”

Smell3%

“And it had the worst smell to it ever”

Advertised Vs Actual Product3%

“not as advertised”

Brightness/Shine/Glow2%

“No sheen or smooth shiny look at all”

Top return reasons

Size-Overall58%

Color16%

Advertised Vs Actual Product9%

Value For Money7%

Adhesion/Stickiness1%

Quality-Overall1%

Functionality-Overall1%

Smell1%

Thin1%

Brightness/Shine/Glow1%

Common questions

Is plaid wrapping paper profitable to sell on Amazon United States?: The niche generates $177K/yr across 37 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the plaid wrapping paper niche?: 19 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in plaid wrapping paper?: Top complaints mined from reviews: Size-Overall, Strength, Color. The return rate is 2.7%.
When does demand for plaid wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 66.7× the quietest.
What does it cost to enter the plaid wrapping paper niche?: Listings span $6.15–$35.35; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.