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Placebo Pills

Fail

The top 5 brands take 97% of clicks, so Placebo Pills is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$70K/yr95K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 43 sellers

Flapen Score

Placebo Pills against its category

The dotted line is the Health & Household average. Past it, Placebo Pills is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Placebo Pills market on Amazon at a glance

Shoppers on Amazon United States searched for Placebo Pills 95K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
4.0%
Market size, estimated
$70Ka year
Peak month
January1.3× the quietest month
Top search term
placebo pills38K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $8.44 to $30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.63 that is $2K to $5K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$8.44–$30.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,951 within Digestion & Nausea. It carries 1,646 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#1,951in Digestion & Nausea
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,646per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Placebo Pills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 214%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Placebo Pills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Placebo Pills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • placebo pills38K/yr
  • placebo15K/yr
  • placebo pills for elderly7K/yr
  • sugar pills placebo11K/yr
  • placebo tablets7K/yr
  • placebo pills for kids6K/yr
  • placebo pills for adults11K/yr

Reviews and returns

What reviews say buyers love and hate about Placebo Pills

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Stress/Anxiety”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Placebo Pills questions

Answered from the same tracked data.