Placebo Pills
FailThe top 5 brands take 97% of clicks, so Placebo Pills is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $70K/yr95K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 43 sellers
Flapen Score
Placebo Pills against its category
The dotted line is the Health & Household average. Past it, Placebo Pills is stronger. Inside it, weaker.
Market
The Placebo Pills market on Amazon at a glance
Shoppers on Amazon United States searched for Placebo Pills 95K times last year and spent an estimated $70K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $70Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- placebo pills38K searches a year
02 · Price
A sale here is worth $18.63.
Listings sell for $18.63 on average, from $8.44 to $30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.63 that is $2K to $5K a year per listing.
- Average price
- $18.63inside the $15 to $100 sweet spot
- Price range
- $8.44–$30.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,951 within Digestion & Nausea. It carries 1,646 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #1,951in Digestion & Nausea
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 1,646per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Placebo Pills products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zeebo Placebo Pills - Choose Tablet or Capsule Form (Tablets)
- Price
- $24.86
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago

Zeebo - White Capsules Placebo Pills No-Logo Inert Size-2 75 Vegan Capsules Lactose-Free Sugar-Free No Artificial Colors for Kids Adults Seniors
- Price
- $19.91
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago

Magic Bullet Placebo Pills - Honest Placebo for Adults
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 6y ago

Zeebo Tablets Oblong - Placebo Pills Elongated Shape 500mg White
- Price
- $30.14
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Placebo Pill - Pure Placebo Pills
- Price
- $14.99
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 3y ago
Trending
estimated 90-day click momentum
Zeebo Tablets Oblong - Placebo Pills Elongated Shape 500mg White
- Price
- $30.14
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Zeebo - White Capsules Placebo Pills No-Logo Inert Size-2 75 Vegan Capsules Lactose-Free Sugar-Free No Artificial Colors for Kids Adults Seniors
- Price
- $19.91
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago

Zeebo Mind Honest Placebo Tablets | Mindful Habit Replacement | Non-Active Formulation for Focus Calm & Routine Management | Safe Inert & Hormone-Free
- Price
- $25.03
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 4y ago

Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 60 Count
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 7,644
- Age
- 5y ago

21st Century Sentry Senior Tablets 125-Count (22390)
- Price
- $8.71
- Rating
- 4.7/5
- Reviews
- 2,675
- Age
- 21y ago
Newest
by launch date
Zeebo Tablets Oblong - Placebo Pills Elongated Shape 500mg White
- Price
- $30.14
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7mo ago

Placebo Pill - Pure Placebo Pills
- Price
- $14.99
- Rating
- 3.2/5
- Reviews
- 13
- Age
- 3y ago

Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 120 Count
- Price
- $15.73
- Rating
- 4.3/5
- Reviews
- 7,644
- Age
- 4y ago

Zeebo Placebo Pills - Choose Tablet or Capsule Form (Tablets)
- Price
- $24.86
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago

Zeebo - White Capsules Placebo Pills No-Logo Inert Size-2 75 Vegan Capsules Lactose-Free Sugar-Free No Artificial Colors for Kids Adults Seniors
- Price
- $19.91
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
43
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
2%
- Zeebo58%
- Progressive Placebo14%
- Boiron11%
- Generic11%
- Fukitol3%
- 21st Century2%
- Open — no brand owns it (1 brand, 2%)
Demand
Placebo Pills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Placebo Pills search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- placebo pills38K/yr
- placebo15K/yr
- placebo pills for elderly7K/yr
- sugar pills placebo11K/yr
- placebo tablets7K/yr
- placebo pills for kids6K/yr
- placebo pills for adults11K/yr
Reviews and returns
What reviews say buyers love and hate about Placebo Pills
We read the reviews and the return reasons for every product selling here.
“Didn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Placebo Pills questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









