Is pizza plates profitable to sell on Amazon United States?

The niche generates $76K/yr across 38 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the pizza plates niche?

32 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in pizza plates?

Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 0.9%.

When does demand for pizza plates peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the pizza plates niche?

Listings span $4.18–$89.49; the average listing price is $21.73 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.

pizza plates

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$21.73

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$4.18–$89.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good688.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 119K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, pizza plates is a $76K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pizza plates market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $65K–$87K; units × avg price
Conversion rate: 2.9%
Avg BSR: #887
Page quality: 0%
Prime: 97%
Sponsored: 95%
Out of stock: 5.6%
Avg brand age: 37 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

40%

Top 20: 80%

Open market

48%

BOKFJBP14%
Naozinebi11%
Supreme Housewares8%
Oitnlaughter7%
OXYLIPO6%
gisgfim6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top pizza plates search terms

pizza plates53K/yr +5.7%1.9% conv.
pizza plate23K/yr +5.3%0.5% conv.
pizza party plates14K/yr +18.1%3.6% conv.
pizza plates disposable9K/yr +18.8%2.1% conv.
pizza paper plates8K/yr -4.2%3.2% conv.
pizza plates for serving5K/yr +36.9%1.0% conv.
platos para pizza5K/yr -18.5%0.2% conv.
pizza serving plate3K/yr -0.4%0.3% conv.

All search terms

Top pizza plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOKFJBP 50pcs Pizza Plates-Disposable Pizza Paper Plates Birthday Party Decorations 7IN Party Dessert Plates Tableware Party Supplies Dinnerware for Birthday BBQ Picnic Baby Shower Italian Boys Girls

BOKFJBP$8.724.6★42 rev

Naozinebi 50Pcs Pizza Party Paper Plates Pizza Birthday Party Decorations Pizzas Tableware Dinnerware Set Italian Pizzas Dessert Plate for Birthday Baby Shower Parties Favor Supplies

Naozinebi$15.874.9★19 rev

Supreme Housewares Pizza Slice Shaped Melamine Plate BPA-Free Pizza Plate with Realistic Pepperoni Print Durable Dishwasher Safe Fun Novelty Dish for Pizza Lovers and Parties 9 Inches Set of 6

Supreme Housewares$28.254.7★335 rev

60PCS Pizza Theme Birthday Party Plates Red Green White Pizzas Checkered Disposable Paper Dessert Plates for Italian Pizza Birthday Decorations Party Tableware Set for Kids BBQ Picnic Supplies

Oitnlaughter$13.614.2★42 rev

gisgfim Pizza Party Supplies Tableware Set for 24 Guests Pizza Birthday Party Paper Plates Napkins Decorations Favors for Kids Boys Girls Baby Shower

gisgfim$17.114.5★96 rev

Newest

by launch date

C L cooper life 48Pcs 9 Inch Pizza Themed Paper Plates - Red White Gingham & Pizza Tomato Disposable Dinner Plates for Italian Pizza Party Birthday BBQ Picnic Supplies

C L cooper life$10.462 rev

3mo ago

96PCS Pizza Theme Paper Plates Napkins and Forks for Kids Italian Pizza Party Disposable Supplies Red Green Pizzas Checkered Tableware Set for Picnic Birthday Baby Shower Party Dinnerware Decorations

Oitnlaughter$16.8215 rev

4mo ago

Italian Themed Paper Plates 9 Inch Disposable Dinner Plates with Pizza Wine & Vertical Stripe Print for Party Dinner Picnic Brunch Decor Birthday Party Supplies Bachelorette Party Supplies

LUCKYQUBE$13.433 rev

4mo ago

Kilyparty 120pcs Pizza Party Supplies Tableware Set for 20 Guests Pizza Birthday Party Paper Plates Napkins straws Decorations Favors for Kids Boys Girls Baby Shower

Kilyparty$17.353 rev

6mo ago

Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count

Amazon Basics$4.181,285 rev

8mo ago

What buyers say about pizza plates

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Very affordable”

Quality-Overall11%

“They are good quality: thick enough to not feel flimsy”

Size-Overall7%

“Good size”

Advertised Vs Actual Product6%

“Exactly as described”

Ease Of Use5%

“A truly ingenious and handy item”

Ease Of Cleaning4%

“disposable for quick cleanup”

Strength4%

“Pretty Sturdy”

Storage Capacity4%

“Great pizza storage boxes”

Cooking Experience4%

“Great for a sandwich”

Crispiness4%

“Perfect crispy crunch every time”

What buyers complain about

Thickness16%

“They are thinner than I thought they would be”

Strength15%

“Very flimsy”

Size-Overall11%

“Too small”

Value For Money8%

“not worth it”

Quality-Overall6%

“Not of good quality”

Durability4%

“Warped during first use”

Ease Of Use3%

“Unable to use”

Adhesion/Stickiness3%

“They do not stick together”

Thin3%

“Very thin”

Leak-Proof2%

“Leaks, Flimsy”

Top return reasons

Size-Overall71%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall3%

Strength2%

Thin2%

Material Quality2%

Weight Heavy1%

Functionality-Overall1%

Adhesion/Stickiness1%

Common questions

Is pizza plates profitable to sell on Amazon United States?: The niche generates $76K/yr across 38 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the pizza plates niche?: 32 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in pizza plates?: Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 0.9%.
When does demand for pizza plates peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the pizza plates niche?: Listings span $4.18–$89.49; the average listing price is $21.73 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.