Is pique tea profitable to sell on Amazon United States?

The niche generates $896K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the pique tea niche?

4 brands and 8 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pique tea?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 1.0%.

When does demand for pique tea peak?

Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the pique tea niche?

Listings span $11.22–$83.14; the average listing price is $42.70 (sweet spot $15–$100). The average incumbent carries 16,520 reviews — the moat a new listing must climb.

pique tea

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.70

avg listing price — sweet spot $15–$100

Price range

Great$11.22–$83.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$896K

$896K/yr · 313K searches

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Review moat

Bad16,520.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pique tea is a $896K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

pique tea market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $641K–$854K; units × avg price
Conversion rate: 6.7%
Avg BSR: #338
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 1.7%
Avg brand age: 53 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

PIQUE79%
Amazon Essentials13%
Matcha Kari6%
THORNE2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top pique tea search terms

pique60K/yr +11.0%3.4% conv.
pique matcha56K/yr +30.1%8.1% conv.
pique tea92K/yr -36.7%2.3% conv.
pique electrolytes60K/yr -5.1%7.8% conv.
pique green tea10K/yr -2.9%0.7% conv.
pique sun goddess matcha8K/yr +39.3%5.2% conv.
pique bt fountain electrolytes7K/yr -3.6%10.4% conv.
pique life8K/yr -28.3%2.5% conv.
sun goddess matcha3K/yr +18.8%5.4% conv.
pique hydration2K/yr +33.2%4.8% conv.

All search terms

Top pique tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PIQUE BT Fountain Beauty Electrolyte Powder - Hydration Powder Packets with Hyaluronic Acid Ceramides Magnesium for Hydrated Elastic Skin - No Added Sugar - 28 Single Serve Sticks (Pack of 1)

PIQUE$77.744.3★259 rev

Pique Organic Sun Goddess Matcha - Ceremonial Grade Matcha Green Tea Powder Supports Radiant Skin Calm Energy - 28 Single Serve Sticks (Pack of 1)

PIQUE$74.644.6★716 rev

PIQUE Organic Sun Goddess Matcha Tin - Premium First Harvest Ceremonial Grade Matcha Green Tea Powder from Japan (70g/ 2.5oz)

PIQUE$83.144.6★716 rev

PIQUE RE Fountain Calming Electrolyte Powder - Hydration Powder Packets with Triple Biomaxed Magnesium for Rest Recovery and Cognitive Support - No Added Sugar - 28 Single Serve Sticks (Pack of 1)

PIQUE$77.704.6★15 rev

Dr. Weil Matcha Kari Organic Matcha Sticks - Ceremonial Grade - 24 Packets

Matcha Kari$37.184.5★1,053 rev

Newest

by launch date

PIQUE RE Fountain Calming Electrolyte Powder - Hydration Powder Packets with Triple Biomaxed Magnesium for Rest Recovery and Cognitive Support - No Added Sugar - 28 Single Serve Sticks (Pack of 1)

PIQUE$77.7015 rev

12mo ago

THORNE - Daily Electrolytes - Zero Sugar & Low-Calorie Electrolyte Powder Drink Mix - Flavors Derived from Natural Sources - NSF Certified for Sport - Variety - 30 Stick Packs

THORNE$39.27476 rev

1y ago

Dr. Weil Matcha Kari Organic Matcha Sticks - Ceremonial Grade - 24 Packets

Matcha Kari$37.181,053 rev

4y ago

PIQUE BT Fountain Beauty Electrolyte Powder - Hydration Powder Packets with Hyaluronic Acid Ceramides Magnesium for Hydrated Elastic Skin - No Added Sugar - 28 Single Serve Sticks (Pack of 1)

PIQUE$77.74259 rev

4y ago

PIQUE Organic Sun Goddess Matcha Tin - Premium First Harvest Ceremonial Grade Matcha Green Tea Powder from Japan (70g/ 2.5oz)

PIQUE$83.14716 rev

5y ago

What buyers say about pique tea

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Each packet tastes the same”

Flavor17%

“Excellent flavor”

Quality-Overall12%

“Excellent Quality”

Moist/Dry3%

“Great hydration boost”

Nutritional Content3%

“low calorie”

Solubility3%

“Dissolves nicely, tastes much better”

Color3%

“a variety of colors would be nice”

Value For Money2%

“Worth it”

Ingredients-Overall2%

“I love that Thorne has clean ingredients”

Advertised Vs Actual Product2%

“better that what I was expecting”

What buyers complain about

Taste-Overall15%

“this one is so gross and chalky tasting”

Flavor15%

“the flavor was not great. i tried the blood orange”

Value For Money12%

“Gross and overpriced”

Sweetness9%

“Insanely sweet”

Size-Overall4%

“Poor quality and fit”

Artificial Sweeteners3%

“like a nickel with artificial sweetener sprinkled on top”

Acid Regulator/Stomach Ache Relief3%

“stomach upset”

Material Quality2%

“I'll fitting and flimsy material”

Quality-Overall2%

“Poor quality”

Ingredients-Overall2%

“Turns out, the ingredients list Silicon Dioxide, which is a high risk additive”

Top return reasons

Size-Overall47%

Length11%

Material Quality7%

Chest Fit7%

Color4%

Shoulder Fit4%

Thin3%

Quality-Overall3%

Waist Fit2%