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Pipe Lighter

Pass

Pipe Lighter scores 66 out of 100, a Pass. Shoppers spend an estimated $303K a year here, search demand grew +5.1% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$303K/yr513K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
34%top-5 click share · 30 brands · 74 sellers

Flapen Score

Pipe Lighter against its category

The dotted line is the Health & Household average. Past it, Pipe Lighter is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pipe Lighter market on Amazon at a glance

Shoppers on Amazon United States searched for Pipe Lighter 513K times last year and spent an estimated $303K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
2.5%
Market size, estimated
$303Ka year
Peak month
December1.5× the quietest month
Top search term
pipe lighter253K searches a year

02 · Price

A sale here is worth $23.21.

Listings sell for $23.21 on average, from $9.83 to $92.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.21 that is $2K to $6K a year per listing.

Average price
$23.21inside the $15 to $100 sweet spot
Price range
$9.83–$92.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #699 within Lighters & Matches. It carries 999 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
92%
Out of stock, average day
7.1%
Average rank
#699in Lighters & Matches
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
999per listing
Listings tracked
49

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pipe Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

74

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

34%

Top 20: 75%

Open market

42%

  • Brand 118%
  • Brand 217%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Pipe Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Pipe Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pipe lighter253K/yr
  • pipe lighters for smoking tobacco48K/yr
  • tobacco pipe lighter35K/yr
  • soft flame lighter39K/yr
  • soft flame butane lighter28K/yr
  • pipe lighters23K/yr
  • butane pipe lighter15K/yr
  • pipe lighters for smoking weed20K/yr
  • soft flame pipe lighter10K/yr
  • butane soft flame lighter10K/yr

Reviews and returns

What reviews say buyers love and hate about Pipe Lighter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Never worked”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pipe Lighter questions

Answered from the same tracked data.