Pipe
PassPipe scores 66 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +0.2% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $2.4M/yr6.9M searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 34%top-5 click share · 32 brands · 62 sellers
Flapen Score
Pipe against its category
The dotted line is the Health & Household average. Past it, Pipe is stronger. Inside it, weaker.
Market
The Pipe market on Amazon at a glance
Shoppers on Amazon United States searched for Pipe 6.9M times last year and spent an estimated $2.4M. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $2.4Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- tobacco pipe980K searches a year
02 · Price
A sale here is worth $17.99.
Listings sell for $17.99 on average, from $4.12 to $90.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $17.99 that is $36K to $45K a year per listing.
- Average price
- $17.99inside the $15 to $100 sweet spot
- Price range
- $4.12–$90.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $36K–$45K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #218 within Tobacco-Related Products. It carries 1,548 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #218in Tobacco-Related Products
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,548per listing
- Listings tracked
- 58
04 · Newcomers
14 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pipe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
62
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
34%
Top 20: 66%
Open market
32%
- Brand 123%
- Brand 212%
- Brand 312%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Pipe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Pipe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tobacco pipe980K/yr
- glass pipe665K/yr
- pipes for smoking marijuana657K/yr
- smoking pipe536K/yr
- pipe553K/yr
- weed pipe547K/yr
- tobacco pipes364K/yr
- glass pipes for marijuana465K/yr
- pipe tobacco268K/yr
- smoking pipes for weed333K/yr
Reviews and returns
What reviews say buyers love and hate about Pipe
We read the reviews and the return reasons for every product selling here.
“too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pipe questions
Answered from the same tracked data.









