Is pink wrapping paper profitable to sell on Amazon United States?

The niche generates $697K/yr across 41 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the pink wrapping paper niche?

22 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in pink wrapping paper?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.0%.

When does demand for pink wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.

What does it cost to enter the pink wrapping paper niche?

Listings span $5.42–$16.75; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 1,175 reviews — the moat a new listing must climb.

pink wrapping paper

Worth a look

Shows a fragmented shelf (top 5 take 34% of clicks), but prices mostly outside the sweet spot ($5.42–$16.75) keeps it on the watch list.

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$697K

$697K/yr · 1.2M searches

Review moat

Good1,174.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.45

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Price range

Bad$5.42–$16.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink wrapping paper is a $697K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pink wrapping paper market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $473K–$567K; units × avg price
Conversion rate: 6.4%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.8%
Avg brand age: 26 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

34%

Top 20: 78%

Open market

37%

WRAPAHOLIC19%
woric14%
RUSPEPA9%
MAYPLUSS8%
Burymento6%
MotiGiftie6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.7×

Open Trend

Top pink wrapping paper search terms

pink wrapping paper454K/yr -18.9%6.3% conv.
wrapping paper pink49K/yr +4.9%5.8% conv.
pink gift wrapping paper28K/yr +3.4%4.8% conv.
light pink wrapping paper22K/yr -9.7%5.6% conv.
pink gift wrap18K/yr +0.8%4.0% conv.
pink christmas wrapping paper353K/yr +17.1%0.1% conv.
pink wrapping paper roll16K/yr -23.8%2.6% conv.
baby pink wrapping paper8K/yr -20.3%6.2% conv.
pink and white wrapping paper8K/yr -7.9%3.1% conv.
gift wrapping paper pink5K/yr +27.7%5.0% conv.

All search terms

Top pink wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

woric Pink Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft

woric$9.814.5★414 rev

MAYPLUSS Pink Wrapping Paper Roll Cute Bow Gift Wrap Reversible Plaid Gift Paper for Girl Baby Shower Birthday Wedding 17 Inch x 33 Feet

MAYPLUSS$11.574.6★1,262 rev

WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Pink and White Plaid Design for Birthday Holiday Wedding Baby Shower

WRAPAHOLIC$8.594.8★780 rev

RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Party Wedding and DIY Crafts - Pink

RUSPEPA$6.514.6★494 rev

MotiGiftie Pink Wrapping Paper Sheet - 8 Sheets Folded Flat Gift Wrap with Cute Ribbon Bow Pink Plaid Stripes and Leaves Design for Girl Baby Shower Birthday Wedding - 20 X 28 Inch Per Sheet

MotiGiftie$5.944.7★726 rev

Newest

by launch date

woric Pink Wrapping Paper - Mini Roll - Birthday Wrapping Paper Girls

woric$11.199 rev

5mo ago

Iioscre Gift Wrapping Paper Pink Wrapping Paper Roll Solid Color Pearly Wrapping Paper for Birthday Christmas Wedding Baby Shower Mothers Day Fathers Day 17 Inch X 32.8 Feet

Iioscre$10.2675 rev

5mo ago

MotiGiftie Pink Wrapping Paper Sheet - 8 Sheets Folded Flat Gift Wrap with Cute Ribbon Bow Pink Plaid Stripes and Leaves Design for Girl Baby Shower Birthday Wedding - 20 X 28 Inch Per Sheet

MotiGiftie$5.94726 rev

8mo ago

Pink Gift Wrapping Paper 17inch x 33ft Light Pink Solid Color Matte Pearly Lustre Wrapping Paper for Wedding Baby Shower Girls Birthday Gift Mothers Day Valentines Anniversary Bridal Shower

Donyang$7.56263 rev

10mo ago

Yarcony Pink Floral Gift Wrapping Paper Vintage Toile Floral Pink Gift Wrap for Girls Women Birthday Wedding Mothers Day Valentines Day Bridal Shower Spring (17 In X 16.5 Ft)

Yarcony$9.80352 rev

11mo ago

What buyers say about pink wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“the quality is def thick”

Color16%

“Cute color”

Thickness9%

“Good thick quality”

Value For Money6%

“Good price”

Ease Of Use5%

“Easy to fold”

Gifting Purpose5%

“So cute for gifts”

Design-Overall4%

“the design is beautiful”

Durability4%

“Very durable and beautiful has a size gauge which is perfect”

Advertised Vs Actual Product3%

“As expected”

Size-Overall2%

“This one is the PERFECT size”

What buyers complain about

Size-Overall30%

“Way too small”

Quality-Overall6%

“Product was very cheap”

Thickness6%

“The material is thicker”

Smell5%

“Horrible chemical smell”

Adhesion/Stickiness5%

“doesnt stick”

Ease Of Use4%

“I could not use it”

Value For Money4%

“A bit expensive”

Color3%

“Way more darker than the color in the photo”

Advertised Vs Actual Product1%

“Pictures are deceptive”

Strength1%

“A little flimsy”

Top return reasons

Size-Overall45%

Color28%

Advertised Vs Actual Product9%

Value For Money9%

Thin2%

Material Quality2%

Quality-Overall2%

Smell1%

Functionality-Overall1%

Product Condition0%

Common questions

Is pink wrapping paper profitable to sell on Amazon United States?: The niche generates $697K/yr across 41 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the pink wrapping paper niche?: 22 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in pink wrapping paper?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.0%.
When does demand for pink wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
What does it cost to enter the pink wrapping paper niche?: Listings span $5.42–$16.75; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 1,175 reviews — the moat a new listing must climb.