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Pink Water Flosser

Maybe

Products sell for $27.46 on average, inside the sweet spot. But demand is soft, at -11.7% this quarter, so Pink Water Flosser is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$277K/yr123K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
53%top-5 click share · 16 brands · 31 sellers

Flapen Score

Pink Water Flosser against its category

The dotted line is the Health & Household average. Past it, Pink Water Flosser is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Water Flosser market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Water Flosser 123K times last year and spent an estimated $277K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
8.2%
Market size, estimated
$277Ka year
Peak month
December1.9× the quietest month
Top search term
pink water flosser45K searches a year

02 · Price

A sale here is worth $27.46.

Listings sell for $27.46 on average, from $10.05 to $69.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.46 that is $7K to $14K a year per listing.

Average price
$27.46inside the $15 to $100 sweet spot
Price range
$10.05–$69.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #56 within Dental Floss & Picks. It carries 12,042 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#56in Dental Floss & Picks
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
12,042per listing
Listings tracked
26

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pink Water Flosser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

19%

  • Brand 125%
  • Brand 224%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pink Water Flosser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pink Water Flosser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink water flosser45K/yr
  • water flosser pink26K/yr
  • oralfree water flosser11K/yr
  • oral free water flosser7K/yr
  • waterpik pink10K/yr
  • pink waterpik8K/yr
  • pink water pick4K/yr
  • pink water pik4K/yr
  • pink water flossers for teeth4K/yr
  • water flossers for teeth pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Water Flosser

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Durability”
1.8%of orders come back
“Didnt last”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Water Flosser questions

Answered from the same tracked data.