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Pink Toothbrush

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -6.4% this quarter, so Pink Toothbrush is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$138K/yr190K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
48%top-5 click share · 22 brands · 84 sellers

Flapen Score

Pink Toothbrush against its category

The dotted line is the Health & Household average. Past it, Pink Toothbrush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Toothbrush 190K times last year and spent an estimated $138K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
4.1%
Market size, estimated
$138Ka year
Peak month
December2.5× the quietest month
Top search term
pink toothbrush139K searches a year

02 · Price

A sale here is worth $17.51.

Listings sell for $17.51 on average, from $4.00 to $54.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.51 that is $2K to $4K a year per listing.

Average price
$17.51inside the $15 to $100 sweet spot
Price range
$4.00–$54.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #114 within Toothbrushes & Accessories. It carries 5,331 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#114in Toothbrushes & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,331per listing
Listings tracked
29

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pink Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

84

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

48%

Top 20: 90%

Open market

37%

  • Brand 119%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Pink Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Pink Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink toothbrush139K/yr
  • toothbrush pink31K/yr
  • pink tooth brush9K/yr
  • tooth brush pink7K/yr
  • pink toothbrushes4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Toothbrush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
1.3%of orders come back
“Broke already”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Toothbrush questions

Answered from the same tracked data.