pink toothbrush
Worth a lookShows low returns (1.3%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$4.00–$54.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$138K$138K/yr · 190K searches
Review moat
Bad5,330.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink toothbrush is a $138K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pink toothbrush market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $140K–$175K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 1.9%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
84
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
48%
Top 20: 90%
Open market
37%
- HIMALAYA PINKSALT19%
- Tonochi11%
- 7AM2M10%
- Oral-B8%
- Colgate8%
- Nano-b7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top pink toothbrush search terms
- pink toothbrush139K/yr
- toothbrush pink31K/yr
- pink tooth brush9K/yr
- tooth brush pink7K/yr
- pink toothbrushes4K/yr
Top pink toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIMALAYA PINKSALT Natural Toothbrush - Medium Toothbrushes for Adults Plaque Remover for Teeth Tapered Bristles Gentle on Teeth and Gum Deep Clean Toothbrush
HIMALAYA PINKSALT$5.984.6★549 rev
Tonochi Max Extra Soft Toothbrush for Adults with Sensitive Gums Soft Bristle Toothbrushes Wide Head for Back Teeth Ergonomic Non-Slip Grip BPA Free Individually Wrapped 4 Pack Blush Pink
Tonochi$16.154.7★423 rev
7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30 Days(Pink)
7AM2M$10.014.5★3,481 rev
Colgate Toothbrush Sensitive
Colgate$6.104.6★16,615 rev
Nano-b Manual Toothbrush for Adults with Sensitive Gums Silver Soft/Medium Bristles Travel Case Pink
Nano-b$9.684.6★829 rev
Newest
by launch date
SMILE NOVA Sonic Lux Pink Electric Toothbrush for Adults Luxury Rechargeable Sonic Electric Toothbrush with Travel Case with GlowGuard Nano-Hydroxyapatite Whitening Toothpaste & 6 Brush Heads
SMILE NOVA$33.4478 rev
7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink
7AM2M$8.922,949 rev
Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom
Cocolab$10.00193 rev
FoldTier 12 Pcs Pink Toothbrush Extra Soft Toothbrush Intensive Clean Tooth Brush for Adult Deep Clean Tooth Brush Individually Wrapped Gentle Bristle for Home Hotel Travel(Classic Pink)
FoldTier$16.9810 rev
Made by Dentists PROX Sonic Electric Toothbrush for Adults DentistDesigned Whitening Rechargeable Toothbrush 9 x More Plaque Removal 70 Day Battery 3 Modes Travel Case & Extra Heads Pink
Made by Dentists$54.80339 rev
Trending
90-day click momentum7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink
7AM2M$8.924.3★
SMILE NOVA Sonic Lux Pink Electric Toothbrush for Adults Luxury Rechargeable Sonic Electric Toothbrush with Travel Case with GlowGuard Nano-Hydroxyapatite Whitening Toothpaste & 6 Brush Heads
SMILE NOVA$33.444.4★
Made by Dentists PROX Sonic Electric Toothbrush for Adults DentistDesigned Whitening Rechargeable Toothbrush 9 x More Plaque Removal 70 Day Battery 3 Modes Travel Case & Extra Heads Pink
Made by Dentists$54.804.4★
Aquasonic Vibe Series Ultra-Whitening Toothbrush ADA Accepted Electric Toothbrush - 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging - 4 Modes w Smart Timer Electric Pink
Aquasonic$37.844.6★
Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom
Cocolab$10.004.6★
What buyers say about pink toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Amazing products with amazing results”
“Cute colors”
“Charges quickly”
“Absolutely whitening my teeth”
“The bristles are soft”
“Easy to use”
“Great brush”
“Cleans well”
“Battery Life Are Excellent”
What buyers complain about
“Broke already”
“Can't charge”
“Disappointing quality from Sonic”
“They are small”
“battery did't last”
“not worth the price”
“doesnt work”
“Hard to use”
“Not that soft”
“Cheap and flimsy”
Top return reasons
Common questions
- Is pink toothbrush profitable to sell on Amazon United States?
- The niche generates $138K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pink toothbrush niche?
- 22 brands and 84 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in pink toothbrush?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.3%.
- When does demand for pink toothbrush peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the pink toothbrush niche?
- Listings span $4.00–$54.80; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 5,331 reviews — the moat a new listing must climb.