Pink Toilet Paper

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

1.9%

Market size, estimated

$87Ka year

Top search term

pink toilet paper96K searches a year

Listings sell for $21.41 on average, from $5.98 to $41.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.41 that is $2K to $5K a year per listing.

Average price

$21.41inside the $15 to $100 sweet spot

Price range

$5.98–$41.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #3,537 within Tissues, Toilet Paper & Sprays. It carries 1,244 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

90%

Out of stock, average day

6.7%

Average rank

#3,537in Tissues, Toilet Paper & Sprays

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,244per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months