Is pink toilet paper profitable to sell on Amazon United States?

The niche generates $87K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).

How competitive is the pink toilet paper niche?

9 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in pink toilet paper?

Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 0.8%.

What does it cost to enter the pink toilet paper niche?

Listings span $5.98–$41.91; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.

pink toilet paper

Skip it

Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$5.98–$41.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,243.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$87K

$87K/yr · 214K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink toilet paper is a $87K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pink toilet paper market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $86K–$107K; units × avg price
Conversion rate: 1.9%
Avg BSR: #3,537
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 6.7%
Avg brand age: 38 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Renova51%
Gilprop29%
FOMIYES6%
International Tissue Company5%
Generic2%
Who Gives A Crap2%
Open — no brand owns it (3 brands, 5%)

Demand

Weekly Amazon search volume, last 44 weeks — -26.6% search growth over the last 90 days.

Open Trend

Top pink toilet paper search terms

pink toilet paper96K/yr -28.3%1.8% conv.
colored toilet paper54K/yr -18.8%0.6% conv.
renova toilet paper17K/yr -58.1%2.0% conv.
blue toilet paper9K/yr -2.1%1.5% conv.
colored toilet paper rolls10K/yr -21.3%0.9% conv.
purple toilet paper9K/yr -6.8%1.0% conv.
color toilet paper rolls6K/yr -13.7%0.7% conv.
colorful toilet paper6K/yr -11.2%0.9% conv.
color toilet paper4K/yr -17.4%0.2% conv.
toilet paper pink3K/yr -11.0%1.9% conv.

All search terms

Top pink toilet paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))

Renova$16.994.6★142 rev

Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)

Gilprop$24.843.8★102 rev

Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Multicolor)

Gilprop$24.743.8★102 rev

Renova Toilet Paper Lotion 12 Lotioned Rolls

Renova$23.054.4★361 rev

Renova Pink Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft

Renova$15.494.4★619 rev

Newest

by launch date

Gilprop 15 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Light Pink Peach Pink)

Gilprop$35.92102 rev

3mo ago

Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)

Gilprop$24.12102 rev

8mo ago

Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Blue)

Gilprop$23.64102 rev

11mo ago

Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))

Renova$16.99142 rev

1y ago

Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)

Gilprop$24.84102 rev

1y ago

What buyers say about pink toilet paper

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose15%

“great product, fun gift”

Color14%

“Color is nice”

Soft Feel8%

“It is actually very soft, strong, and absorbent, so it seems high quality,”

Quality-Overall8%

“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”

Advertised Vs Actual Product6%

“As advertised”

Eco Friendliness5%

“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”

Value For Money4%

“Value for the cost is good”

Design-Overall3%

“Because its decorative, I use it because its superior”

Size-Overall3%

“fit perfectly”

Thickness3%

“Nice thickness too”

What buyers complain about

Value For Money17%

“Too expensive for gas station quality”

Hard Feel12%

“This is not soft”

Thickness11%

“Extra thick”

Size-Overall7%

“Thought the rolls were a little larger”

Quality-Overall6%

“Feels cheap”

Smell4%

“it has fragrance so if you are a girl”

Ease Of Cleaning3%

“mindful you are not to wipe too hard”

Allergies3%

“I am allergic to regular toilet paper”

Texture/Consistency-Overall3%

“Was expecting a much softer product”

Stain Resistance3%

“Leaves a stain”

Top return reasons

Size-Overall19%

Color18%

Advertised Vs Actual Product11%

Value For Money6%

Quality-Overall6%

Thin4%

Material Quality4%

Defective Material/Parts3%

Functionality-Overall3%

Hard Feel3%

Common questions

Is pink toilet paper profitable to sell on Amazon United States?: The niche generates $87K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).
How competitive is the pink toilet paper niche?: 9 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in pink toilet paper?: Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 0.8%.
What does it cost to enter the pink toilet paper niche?: Listings span $5.98–$41.91; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.