Is pink tissue paper profitable to sell on Amazon United States?

The niche generates $406K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (48/100).

How competitive is the pink tissue paper niche?

14 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in pink tissue paper?

Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.5%.

When does demand for pink tissue paper peak?

Demand peaks in Feb–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the pink tissue paper niche?

Listings span $4.41–$12.54; the average listing price is $6.93 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

pink tissue paper

Skip it

Prices mostly outside the sweet spot ($4.41–$12.54) — this niche doesn't clear our bar today.

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Market size

Good$406K

$406K/yr · 346K searches

Review moat

Good1,258.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.93

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.41–$12.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pink tissue paper is a $406K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–May. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pink tissue paper market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $416K–$554K; units × avg price
Conversion rate: 16.9%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

22%

Hlonon23%
Sadaunbe17%
SUNCOLOR13%
Jkopsnr10%
woric8%
HMUIKFRY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Feb, May · busiest ÷ quietest = 2.0×

Open Trend

Top pink tissue paper search terms

pink tissue paper246K/yr -8.5%16.5% conv.
pink tissue paper for gift bags32K/yr +21.5%17.6% conv.
tissue paper pink23K/yr +5.1%11.8% conv.
pink tissue paper bulk12K/yr +9.0%11.5% conv.
pink and white tissue paper9K/yr +0.4%3.8% conv.
pink tissue10K/yr -14.5%8.5% conv.
pink gift paper5K/yr -25.3%9.4% conv.
pink gift paper tissue4K/yr -20.7%13.1% conv.
pink gift tissue paper4K/yr -2.6%13.2% conv.

All search terms

Top pink tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Sheets Pink Tissue Paper for Gift Bags Assorted Pink Tissue Paper Wrap Bulk for Decoration Weddings Birthday DIY Project Valentines Day Christmas Wrapping Crafts Decor 14 X 20 Inches

Hlonon$5.014.8★680 rev

60 Sheets Tissue Paper for Gift Bags Mixed Pink Wrapping Tissue Paper Bulk for Decoration DIY Art Crafts Birthday Wedding Packaging 14 X 20 Inches

Sadaunbe$5.874.8★654 rev

Jkopsnr 100 Sheets Pink Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative

Jkopsnr$7.864.7★959 rev

36 Sheets Glitter Pink Tissue Paper for Gift Bags 20 x 20 inch Sparkling Wrapping Tissue for Crafts & Party Packaging

SUNCOLOR$5.224.7★689 rev

40 Sheets Pink Tissue Paper for Gift Bags Valentines Day Weddings Birthday Fall Decoration Sunflower DIY Art Crafts Packaging Wrapping Paper Bulk 14 x 20 Inch

Sadaunbe$4.934.7★663 rev

Newest

by launch date

SUNCOLOR Pink Tissue Paper Set 36 Sheets Glitter and Solid Pink Gift Wrapping Paper 20 x 20 Inch 3 Assorted Shades for Crafts Parties Wedding Decorations

SUNCOLOR$5.0879 rev

5mo ago

woric Pink Tissue Paper 80 Sheets 20 x 14 for Gift Bags and Crafts

woric$6.88105 rev

6mo ago

120 Sheets Mix Pink Tissue Paper HMUIKFRY 20x14 Inches Tissue Paper for Gift Bags Wrapping Paper for Birthday Weddings Holiday Crafts Festival Decoration

HMUIKFRY$7.97223 rev

8mo ago

Jkopsnr 100 Sheets Pink Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative

Jkopsnr$7.86959 rev

8mo ago

woric 120 Sheets Pink Tissue Paper for Gift Bags 17GSM Assorted Pink Gift Tissue Paper Bulk for Art Crafts Gifts Wrapping Baby Shower Girl Wedding Birthday Decorations 14 x 20 Inch

woric$12.54188 rev

11mo ago

What buyers say about pink tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color41%

“Colors were vibrant”

Quality-Overall22%

“Excellent product”

Advertised Vs Actual Product8%

“As advertised”

Gifting Purpose7%

“Perfect for valentines”

Size-Overall4%

“these have a nice size to them as well”

Value For Money4%

“Great value for the money”

Thickness3%

“Perfect thickness”

Brightness/Shine/Glow2%

“Bright”

Material Quality1%

“Pretty nice tissue”

Ease Of Use1%

“Easy to use”

What buyers complain about

Size-Overall28%

“Tissue is small”

Value For Money10%

“Paying almost $5 for Walmart would have given me for $2 was very disappointing”

Thickness9%

“It is a little thicker than what we think of as tissue paper”

Color8%

“They are a brighter pink than I wanted”

Smell6%

“Bad Odor”

Thin6%

“Theyre a bit thinner than expected”

Functionality-Overall6%

“so they didn't work as well as I hoped for my specific needs”

Quality-Overall6%

“Cheaply manufactured l”

Unsustainable Design3%

“Cannot wrap”

Flexibility3%

“Thin stiff sheets”

Top return reasons

Color39%

Size-Overall17%

Value For Money15%

Advertised Vs Actual Product8%

Quality-Overall4%

Material Quality3%

Thin3%

Wrinkles2%

Display Colors2%

Functionality-Overall1%

Common questions

Is pink tissue paper profitable to sell on Amazon United States?: The niche generates $406K/yr across 22 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (48/100).
How competitive is the pink tissue paper niche?: 14 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in pink tissue paper?: Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.5%.
When does demand for pink tissue paper peak?: Demand peaks in Feb–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the pink tissue paper niche?: Listings span $4.41–$12.54; the average listing price is $6.93 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.