pink sleep mask
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.95–$26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 153K searches
Review moat
Bad10,262.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink sleep mask is a $124K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pink sleep mask market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $113K–$142K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
25 flat
Sellers
35
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
52%
Top 20: 91%
Open market
40%
- LMGERBUD19%
- MOEASEii14%
- grace & stella12%
- BLSSNZ7%
- WY LIGHTING LEVEL4%
- Patchology4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 3.0×
Top pink sleep mask search terms
- pink sleep mask44K/yr
- pink eye mask45K/yr
- sleep mask pink13K/yr
- pink eye masks8K/yr
- pink sleeping mask11K/yr
- eye mask pink7K/yr
- pink eye mask for sleeping7K/yr
- sleeping mask pink4K/yr
- pink silk sleep mask4K/yr
- pink silk eye mask3K/yr
Top pink sleep mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sleep Eye Mask for Sleeping Soft and Comfortable Fabric Eye Shade Cover for Travel Nap Night
LMGERBUD$5.774.4★374 rev
MOEASEii Sleep Mask - Total Blackout 3D Sleeping Mask Super Lightweight & Silky Soft Eye Mask for Sleeping Fully Adjustable Fit for Home Office Traveling Meditation Yoga Pink Mothers Day Gifts
MOEASEii$8.234.7★1,717 rev
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
grace & stella$9.664.4★47,820 rev
Silk Sleep Mask for Women - Soft Breathable Organic Natural Mulberry Silk Fabric Blackout Eye Mask for Sleeping with Adjustable Straps No Pressure Eye Mask for Travel Essentials Gifts (Pink)
BLSSNZ$10.094.6★1,485 rev
Patchology Serve Chilled Ros Hydrating Under Eye Patches Hyaluronic Acid & Antioxidant-Infused Eye Masks to Reduce Dark Circles Puffiness & Fine Lines - Ideal Skincare Essentials (5 Pairs)
Patchology$9.564.6★2,463 rev
Newest
by launch date
6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift
WJing Yi Jia$9.5160 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.79263 rev
KFHENSOMR Silk Sleep Eye Mask 4 Pack Mulberry Silk Sleep Mask Eye Cover Blindfold with Elastic Strap Cute Satin Soft Eyeshade Masks for Women Night Sleeping Travel Nap (Pink)
KFHENSOMR$6.8418 rev
Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Pink
FYGRIP$7.427,100 rev
30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts
firstfly$8.96367 rev
Trending
90-day click momentum6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift
WJing Yi Jia$9.514.5★
Weighted Blackout Sleep Mask for Women 3D Contoured Zero Eye Pressure Lash-Friendly Deep Eye Cups Adjustable Slide Buckle Strap Night Shift Nurse Essentials for Day Sleep & College Dorm Naps(Pink)
FACEMOON$9.904.6★
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.794.3★
grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)
grace & stella$9.664.4★
Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Pink
FYGRIP$7.424.7★
What buyers say about pink sleep mask
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable on the face”
“Great soft material”
“Best Sleep Mask”
“The quality was nice for gifting”
“Well worth it”
“The masks are super hydrating”
“Great eye mask”
“It's a one size fits all”
“Cute gifts”
“Matched the colors”
What buyers complain about
“The size is too small”
“Not worth the price”
“Not comfortable to sleep in”
“Band is uncomfortable”
“Cheaply made”
“Not functional”
“slips off”
“They are not moisturizing”
“Irritated my skin”
“Too thick and bulky”
Top return reasons
Common questions
- Is pink sleep mask profitable to sell on Amazon United States?
- The niche generates $124K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the pink sleep mask niche?
- 25 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in pink sleep mask?
- Top complaints mined from reviews: Size-Overall, Value For Money, Sleep Quality. The return rate is 1.3%.
- When does demand for pink sleep mask peak?
- Demand peaks in Feb–Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pink sleep mask niche?
- Listings span $4.95–$26.98; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 10,262 reviews — the moat a new listing must climb.