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Pink Sleep Mask

Fail

Demand is soft, at -44.4% this quarter, so Pink Sleep Mask is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$124K/yr153K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
52%top-5 click share · 25 brands · 35 sellers

Flapen Score

Pink Sleep Mask against its category

The dotted line is the Health & Household average. Past it, Pink Sleep Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Sleep Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Sleep Mask 153K times last year and spent an estimated $124K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
7.2%
Market size, estimated
$124Ka year
Peak month
February3.0× the quietest month
Top search term
pink sleep mask44K searches a year

02 · Price

A sale here is worth $11.33.

Listings sell for $11.33 on average, from $4.95 to $26.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.33 that is $3K to $6K a year per listing.

Average price
$11.33under the $15 to $100 sweet spot
Price range
$4.95–$26.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Sleep & Snoring. It carries 10,262 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#102in Sleep & Snoring
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
10,262per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Sleep Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 flat

Sellers

35

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

52%

Top 20: 91%

Open market

40%

  • Brand 119%
  • Brand 214%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Pink Sleep Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Pink Sleep Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink sleep mask44K/yr
  • pink eye mask45K/yr
  • sleep mask pink13K/yr
  • pink eye masks8K/yr
  • pink sleeping mask11K/yr
  • eye mask pink7K/yr
  • pink eye mask for sleeping7K/yr
  • sleeping mask pink4K/yr
  • pink silk sleep mask4K/yr
  • pink silk eye mask3K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Sleep Mask

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
6%of negative reviews mention “Size-Overall”
1.3%of orders come back
“The size is too small”
A buyer, on “Size-Overall”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Sleep Mask questions

Answered from the same tracked data.