pink scale
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$11.72–$44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$179K$179K/yr · 134K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,614.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink scale is a $179K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pink scale market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $186K–$233K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 5.9%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- OVUTEK85%
- stuymQI5%
- ChuangMaiShi4%
- HOMEBUDS2%
- VisionTechShop2%
- INSMART2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +0.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top pink scale search terms
- pink scale52K/yr
- ovutek smart scale15K/yr
- pink scales for body weight12K/yr
- pink weight scale10K/yr
- scale pink9K/yr
- cute scale7K/yr
- scale for body weight pink8K/yr
- weight scale pink6K/yr
- ovutek scale4K/yr
- pink bathroom scale4K/yr
Top pink scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ovutek Bathroom Scale for Body Weight Highly Accurate Digital Weighing Machine for People Upgraded Batteries Included Compact Size LED Display High Standards Sturdy Tempered Glass 400lb Pink
OVUTEK$17.674.7★8,830 rev
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)
OVUTEK$23.244.7★3,700 rev
Ovutek Smart Scale for Body Weight Professional Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps - Pink
OVUTEK$26.244.6★1,700 rev
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (White)
OVUTEK$20.434.7★3,700 rev
Smart Scale for Body Weight Professional Bathroom Digital Scale with BMI Body Fat Muscle Mass Most Accurate to 0.05lb Large Display High Accurate Body Composition Machine with Fitness App
OVUTEK$25.444.6★1,700 rev
Newest
by launch dateOvutek Smart Scale for Body Weight Professional Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps - Pink
OVUTEK$26.241,700 rev
INSMART Body Fat Scale Smart Scale for Body Weight 0.1lb High Accuracy Digital Bathroom Weight Scale for BMI Body Fat Muscle 17 Body Composition Analyzer Sync with App LED Display 400lb Pink
INSMART$26.5846,428 rev
Smart Scale for Body Weight Professional Bathroom Digital Scale with BMI Body Fat Muscle Mass Most Accurate to 0.05lb Large Display High Accurate Body Composition Machine with Fitness App
OVUTEK$25.441,700 rev
Scale for Body Weight Digital Bathroom Scale Weight Scales for People Body Scale Pink Max:400LB/180KG 2 Weighing Units: LB/KG
stuymQI$11.723,053 rev
Homebuds Bathroom Scale for Body Weight Precision 0.1lb by Our Professional Factory Since 2001 Weight Scale Step-On and White LED for Easy to View 3*AAA Included 400lb/182kg Rose Gold
HOMEBUDS$15.631,109 rev
Trending
90-day click momentumOvutek Smart Scale for Body Weight Professional Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps - Pink
OVUTEK$26.244.6★
Smart Scale for Body Weight Professional Bathroom Digital Scale with BMI Body Fat Muscle Mass Most Accurate to 0.05lb Large Display High Accurate Body Composition Machine with Fitness App
OVUTEK$25.444.6★
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)
OVUTEK$23.244.7★
Homebuds Bathroom Scale for Body Weight Precision 0.1lb by Our Professional Factory Since 2001 Weight Scale Step-On and White LED for Easy to View 3*AAA Included 400lb/182kg Rose Gold
HOMEBUDS$15.634.5★
Ovutek Bathroom Scale for Body Weight Highly Accurate Digital Weighing Machine for People Upgraded Batteries Included Compact Size LED Display High Standards Sturdy Tempered Glass 400lb Pink
OVUTEK$17.674.7★
What buyers say about pink scale
What buyers praise and complain about, mined from review topics.What buyers love
“Accuracy is spot on”
“it gives you so much information on your health”
“Good quality”
“Great value”
“easy to work with”
“the color is beautiful”
“As described”
“it does the job well”
“Easy to set up”
“Helping during my weight loss”
What buyers complain about
“Will not measure”
“NOT ACCURATE”
“It doesnt work right”
“App sucks,”
“Its small”
“Broke”
“Eats batteries and stopped working during the first month”
“Cheap and worst quality”
“won't connect to phone”
“Then when it finally decided to read my weight it say hurtful crap like I weigh 319 pounds”
Top return reasons
Common questions
- Is pink scale profitable to sell on Amazon United States?
- The niche generates $179K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the pink scale niche?
- 6 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in pink scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Accuracy-Overall, Functionality-Overall. The return rate is 1.0%.
- When does demand for pink scale peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the pink scale niche?
- Listings span $11.72–$44.73; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 6,614 reviews — the moat a new listing must climb.