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56

pink plates and napkins party supplies

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 24Conversion 58Competition 83Returns 53Price range 85Avg price 89Brand share 95Review moat 70Quality gap 30

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$20.63

avg listing price — sweet spot $15–$100

Price range

Great$9.19–$56.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good716.02

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 124K searches

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink plates and napkins party supplies is a $127K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pink plates and napkins party supplies market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$103K–$124K
units × avg price
Conversion rate
5.0%
Avg BSR
#510
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
7.6%
Avg brand age
23 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

39

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

32%

Top 20: 70%

Open market

56%

  • Vyntra12%
  • Houuqe9%
  • WYQJHKV7%
  • OuMuaMua6%
  • Oigco5%
  • Exquisite5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 2.4×

Top pink plates and napkins party supplies search terms

  • pink plates and napkins40K/yr
  • pink paper plates and napkins21K/yr
  • pink party plates set13K/yr
  • pink plates and napkins party supplies14K/yr
  • pink plates and cups9K/yr
  • pink party plates and cups and napkins sets7K/yr
  • pink cups and plates5K/yr
  • pink party set4K/yr
  • pink cups and plates for party3K/yr
  • pink tableware3K/yr
All search terms

Top pink plates and napkins party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$11K12%$15K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pink plates and napkins party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors are pretty”

Quality-Overall21%

“Excellent quality”

Strength9%

“They are not flimsy though”

Value For Money9%

“Good price”

Advertised Vs Actual Product6%

“Perfect and exactly what I was looking for”

Durability5%

“the pieces are durable”

Design-Overall3%

“the design cute for my baby shower”

Thickness2%

“This set was perfect for my daughters party napkins are pretty thick”

Size-Overall2%

“Perfect size”

Material Quality2%

“not cheap material”

What buyers complain about

Strength15%

“not sturdy”

Color13%

“Color not as shown”

Size-Overall12%

“Thought these were larger plates”

Quality-Overall10%

“Cheap quality”

Thickness8%

“not a super thick plastic”

Value For Money3%

“Not worth the money”

Material Quality3%

“plastic ware is very breakable”

Advertised Vs Actual Product2%

“they dont match as perfectly as they do in the listing photos”

Durability1%

“quite a few broke”

Dishwasher Safe1%

“They are good except I washed in dishwasher now its disformed”

Top return reasons

Color30%
Size-Overall28%
Value For Money14%
Quality-Overall7%
Advertised Vs Actual Product7%
Strength4%
Material Quality4%
Thin3%
Product Condition1%
Thickness1%

Common questions

Is pink plates and napkins party supplies profitable to sell on Amazon United States?
The niche generates $127K/yr across 53 tracked products. 7 of 19 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the pink plates and napkins party supplies niche?
37 brands and 39 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in pink plates and napkins party supplies?
Top complaints mined from reviews: Strength, Color, Size-Overall. The return rate is 2.9%.
When does demand for pink plates and napkins party supplies peak?
Demand peaks in Feb–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the pink plates and napkins party supplies niche?
Listings span $9.19–$56.88; the average listing price is $20.63 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.