pink plates
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$19.80avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 2.0M searches
Price range
Great$2.15–$67.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,342.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink plates is a $1.4M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pink plates market data
- Units sold / yr
- 80K–100K
- avg 250–500/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #410
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.6%
- Avg brand age
- 29 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
90 falling
Sellers
115
Top-5 brand share
31%
Top 20: 62%
Top-5 click share
15%
Top 20: 40%
Open market
66%
- NatNarr10%
- HFBOBP7%
- Houuqe4%
- PULOTE4%
- KFJBPB4%
- PUEVENYI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Feb, May · busiest ÷ quietest = 2.5×
Top pink plates search terms
- pink plates406K/yr
- birthday plates387K/yr
- birthday plates and napkins317K/yr
- pink plates for party133K/yr
- baby shower plates144K/yr
- pink party plates95K/yr
- pink disposable plates89K/yr
- cute paper plates51K/yr
- birthday plates and napkins party supplies62K/yr
- birthday party plates59K/yr
Top pink plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PULOTE 100PCS Pink Plastic Plates - Heavy Duty Pink and Gold Disposable for Party Wedding Mothers Day Include 50 Each (Dinner & Dessert) Plates
PULOTE$35.394.6★1,560 rev
Houuqe 96 Pcs Pink Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Pink Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding Birthday
Houuqe$14.704.7★283 rev
HFBOBP 50PCS Happy Birthday Plates and Napkins 7inch Colorful Dots Birthday Cake Dessert Plates Disposable Paper Dinnerware Set for Birthdays Party Supplies Decorations (Birthdays Candle 7 Inch)
HFBOBP$8.984.7★272 rev
NatNarr 30 Pcs Pink Paper Plates 9 Inch Scalloped Pink Plates Cute Dessert Cake Party Plate for Girls Birthday Baby Bridal Shower Wedding
NatNarr$9.264.6★586 rev
350 Pcs Pink Plastic Plates For Party Pink Disposable Plates Set 50 Of Each 9 Dinner Plate Set 7 Dessert Plate Cups Napkins & Cutlery Plastic Dinnerware Set Exquisite
Exquisite$31.924.7★4,603 rev
Newest
by launch date
NatNarr 50 Pcs Happy Birthday Paper Plates and Napkins 7 Inch Colorful Polka Dot Birthday Cake Dessert Plates Disposable Tableware Set for Birthdays Party Decorations 25 Guests
NatNarr$9.89146 rev
50 PCS Happy Birthday Paper Plates and Napkins Serve 25 9 inches Colorful Polka Dots Cake Dessert Plates Disposable Dinnerware Tableware Table Decor Decorations for Dinner Bday Party Supplies
LyingMonkey$9.7635 rev
NatNarr 30 Pcs Pink Plates 9 Inch Scalloped Pink Paper Plates Disposable Dinner Plate Dessert Cake Party Plate for Birthday Party Wedding Bridal Shower Baby Shower
NatNarr$8.86322 rev
Vyntra 350 Pcs Pink Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Party Mothers Day
Vyntra$28.13354 rev
U-QE 60PCS Pink Plastic Plates - Heavy Duty Beaded Pink Disposable Plates for Mothers Day Party Baby Shower Wedding - Serving 30 Guests Include 30PCS 10inch Dinner Plate & 30PCS 7inch Dessert Plate
U-QE$32.14199 rev
Trending
90-day click momentum
Moretoes 100PCS Pink Plastic Plates Disposable 10inch Dinner Plates and 7inch Dessert Salad Plates Heavy Duty Plates for Wedding Party and Birthday
Moretoes$27.234.5★
NatNarr 50 Pcs Happy Birthday Paper Plates and Napkins 7 Inch Colorful Polka Dot Birthday Cake Dessert Plates Disposable Tableware Set for Birthdays Party Decorations 25 Guests
NatNarr$9.894.4★
NatNarr 30 Pcs Pink Plates 9 Inch Scalloped Pink Paper Plates Disposable Dinner Plate Dessert Cake Party Plate for Birthday Party Wedding Bridal Shower Baby Shower
NatNarr$8.864.6★
U-QE 60PCS Pink Plastic Plates - Heavy Duty Beaded Pink Disposable Plates for Mothers Day Party Baby Shower Wedding - Serving 30 Guests Include 30PCS 10inch Dinner Plate & 30PCS 7inch Dessert Plate
U-QE$32.144.6★
50 PCS Happy Birthday Paper Plates and Napkins Serve 25 9 inches Colorful Polka Dots Cake Dessert Plates Disposable Dinnerware Tableware Table Decor Decorations for Dinner Bday Party Supplies
LyingMonkey$9.764.7★
What buyers say about pink plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, arrived on time”
“did not feel flimsy”
“Great Deal”
“Great pink color”
“These places are durable”
“Product description was accurate”
“perfect size”
“easy to hang”
“thicker than the rest”
“Cute Design”
What buyers complain about
“Not super sturdy”
“The plates are smaller than I thought”
“Not the thickest plates”
“Cheap quality”
“Color is off”
“Waste of money”
“Broke easily”
“Too thin”
“Heavy plate”
“Stuck together”
Top return reasons
Common questions
- Is pink plates profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 162 tracked products. 14 of 33 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (68/100).
- How competitive is the pink plates niche?
- 90 brands and 115 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in pink plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.5%.
- When does demand for pink plates peak?
- Demand peaks in Feb–May; the busiest month runs 2.5× the quietest.
- What does it cost to enter the pink plates niche?
- Listings span $2.15–$67.51; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.