Is pink napkins profitable to sell on Amazon United States?

The niche generates $459K/yr across 73 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the pink napkins niche?

48 brands and 87 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in pink napkins?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 1.4%.

When does demand for pink napkins peak?

Demand peaks in Feb–Apr–May; the busiest month runs 3.3× the quietest.

What does it cost to enter the pink napkins niche?

Listings span $2.90–$35.31; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.

pink napkins

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good$2.90–$35.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$459K

$459K/yr · 665K searches

Avg price

Good$12.81

avg listing price — sweet spot $15–$100

Review moat

Okay2,692.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink napkins is a $459K/yr Amazon United States market (665K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pink napkins market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $512K–$641K; units × avg price
Conversion rate: 5.4%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.6%
Avg brand age: 33 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

30%

Top 20: 62%

Open market

45%

NatNarr26%
Creative Converting8%
BEFORYOU6%
PLOYMONO5%
KKJIAF5%
Utopia Home4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Feb, Apr, May · busiest ÷ quietest = 3.3×

Open Trend

Top pink napkins search terms

pink napkins260K/yr -0.8%5.2% conv.
pink cloth napkins77K/yr -39.2%2.8% conv.
pink napkins disposable40K/yr +45.0%5.1% conv.
pink napkins cloth57K/yr -47.1%2.5% conv.
light pink napkins29K/yr +18.6%5.8% conv.
pink cocktail napkins29K/yr +9.8%6.9% conv.
pink dinner napkins27K/yr +3.1%3.5% conv.
pink linen napkins26K/yr -37.6%2.3% conv.
pink paper napkins23K/yr -18.7%4.2% conv.
napkins pink14K/yr +8.0%4.6% conv.

All search terms

Top pink napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creative Converting Party Tableware 2-Ply Luncheon Napkin Party Supplies One Size Classic Pink 50 (139190135)

Creative Converting$6.004.7★14,109 rev

NatNarr 120 Pcs Cocktail Napkins Pink Paper Napkins Light Pink Dessert Beverage Napkin Cute Scalloped Party Napkin for Baby Bridal Shower Birthday 5 x 5 Inch

NatNarr$8.064.6★1,250 rev

NatNarr 120 Pcs Cocktail Napkins Pink Paper Napkins Disposable Light Pink Dessert Beverage Party Napkin for Girls Birthday Bridal Baby Shower 5 x 5 Inch

NatNarr$8.014.7★492 rev

100 Pack Cocktail Napkin 2-Ply Scalloped Edged Pink Napkins 5 x 5IN

BEFORYOU$8.924.8★1,080 rev

PLOYMONO Pink Heavy Duty Cloth Napkins - 17 x 17 Inch Solid Washable Polyester Dinner Napkins - Set of 8 Napkins with Hemmed Edges - Great for Weddings Parties Spring Mothers Day

PLOYMONO$9.774.7★2,934 rev

Newest

by launch date

NatNarr 120 Pcs Cocktail Napkins Pink Scalloped Napkins 5 Inch

NatNarr$8.791,250 rev

6mo ago

NatNarr 80 Pcs Cocktail Napkins 5 x 5 Inch Scalloped Paper Napkin

NatNarr$6.9260 rev

6mo ago

NatNarr 60 Pcs Pink Napkins 2 Ply Scalloped Napkins Light Pink Disposable Guest Hand Towels for Bathroom Paper Party Dinner Napkin for Wedding Baby Bridal Shower Birthday

NatNarr$9.88153 rev

9mo ago

60 Pcs Pink Linen-Feel Paper Napkins with Built-in Flatware Pocket Pocket Linen Napkin Prefolded Cloth Like Paper Napkins Bulk for Girls Birthday Baby Bridal Shower Tea Party Wedding

NatNarr$18.39343 rev

1y ago

NatNarr 100 Pcs Pink Floral Napkins Pink and White Toile Cocktail Napkin Vintage Flower Butterfly Design Decoupage Napkin for Girls Birthday Wedding Bridal Baby Shower Tea Party

NatNarr$10.05258 rev

1y ago

What buyers say about pink napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality for the price and very reliable”

Color17%

“Color is accurate”

Value For Money11%

“Good price”

Thickness5%

“the 3-ply material feels thick enough that they dont immediately fall apart”

Durability4%

“do not break up while using them”

Design-Overall4%

“The design is pretty”

Size-Overall3%

“The set size is just right for a good sized gathering”

Absorbency3%

“Thick & absorbent”

Soft Feel3%

“Soft and sweet”

Material Quality3%

“Nice material”

What buyers complain about

Color16%

“Colors Are Faded. Not Bright”

Thickness14%

“I could feel immediately how much thinner this package is”

Quality-Overall9%

“The quality can feel a bit inconsistent at times”

Size-Overall9%

“only 12 across”

Material Quality5%

“material difference”

Advertised Vs Actual Product4%

“Again, the picture is deceiving”

Durability3%

“These light were charged for days, weeks, they will not turn on”

Smell2%

“They also have a smell to them as well”

Thin2%

“Very thin”

Soft Feel2%

“It's definitely not pale pink nor is it soft”

Top return reasons

Color50%

Size-Overall18%

Material Quality6%

Value For Money5%

Advertised Vs Actual Product5%

Quality-Overall4%

Thin3%

Display Colors2%

Product Condition1%

Brightness/Shine/Glow1%

Common questions

Is pink napkins profitable to sell on Amazon United States?: The niche generates $459K/yr across 73 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the pink napkins niche?: 48 brands and 87 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in pink napkins?: Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 1.4%.
When does demand for pink napkins peak?: Demand peaks in Feb–Apr–May; the busiest month runs 3.3× the quietest.
What does it cost to enter the pink napkins niche?: Listings span $2.90–$35.31; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.