pink mouthwash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Good$386K$386K/yr · 198K searches
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Price range
Okay$7.69–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,731.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink mouthwash is a $386K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pink mouthwash market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $361K–$481K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Listerine73%
- The Breath Co.16%
- TheraBreath11%
Demand
Weekly Amazon search volume, last 43 weeks — +2.3% search growth over the last 90 days.Top pink mouthwash search terms
- listerine clinical solutions gum health36K/yr
- listerine clinical solutions29K/yr
- listerine gum health14K/yr
- listerine clinical solutions mouthwash14K/yr
- pink mouthwash17K/yr
- fluoride mouthwash daily cavity protection11K/yr
- therabreath anticavity9K/yr
- therabreath anticavity mouthwash10K/yr
- therabreath mouthwash anticavity8K/yr
- pink listerine mouthwash6K/yr
Top pink mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
Listerine$10.164.8★2,864 rev
TheraBreath Anticavity Fluoride Oral Rinse Mouthwash Fights Cavities Strengthens Enamel and Freshens Breath Dentist-Formulated Alcohol-Free Sparkle Mint Flavor 16 fl oz Pack of 2
The Breath Co.$16.634.8★10,337 rev
TheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter
TheraBreath$15.894.8★330 rev
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack
Listerine$19.924.8★1,837 rev
Listerine Clinical Solutions Mouthwash Gum Health Antiseptic Antigingivitis and Antiplaque Oral Rinse Helps Prevent Buildup and Immediately Kills Germs for Healthier Gums ICY Mint 500 mL
Listerine$8.644.7★2,886 rev
Newest
by launch dateTheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter
TheraBreath$15.89330 rev
Listerine Clinical Solutions Sensitive Teeth Alcohol Free Mouthwash Fresh Breath Dental Mouthwash Provides Protection & Relief from Tooth Sensitivity Pain Daily Fresh Mint Oral Rinse 500 mL
Listerine$8.331,283 rev
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack
Listerine$19.921,837 rev
Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
Listerine$10.162,864 rev
Listerine Clinical Solutions Mouthwash Gum Health Antiseptic Antigingivitis and Antiplaque Oral Rinse Helps Prevent Buildup and Immediately Kills Germs for Healthier Gums ICY Mint 500 mL
Listerine$8.642,886 rev
Trending
90-day click momentumListerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L
Listerine$10.164.8★
Listerine Clinical Solutions Breath Defense Alcohol Free Mouthwash Oral Rinse with a Triple-Action Formula Fights Bad Breath for 24 Hours Smooth Mint Flavor 500 mL
Listerine$8.924.7★
TheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter
TheraBreath$15.894.8★
Listerine Gum Therapy Antiplaque & Anti-Gingivitis Mouthwash ADA Accepted Oral Rinse Helps Reverse Early Gingivitis Signs Like Bleeding Gums 4X Healthier Gums in 3 Weeks vs Brushing Alone Mint 1 L
Listerine$7.694.7★
Listerine Clinical Solutions Sensitive Teeth Alcohol Free Mouthwash Fresh Breath Dental Mouthwash Provides Protection & Relief from Tooth Sensitivity Pain Daily Fresh Mint Oral Rinse 500 mL
Listerine$8.334.6★
What buyers say about pink mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Really helped with my tooth sensitivity”
“Effective”
“Great product for the price”
“Keep your breath fresh”
“Mouth feels clean”
“As advertised”
“makes my teeth clean”
“Smells fresh”
“easy to use”
What buyers complain about
“CONTAINS ALCOHOL”
“Super small”
“a tad bit more expensive”
“it burned my mouth”
“Not as advertised”
“Its very drying to the mouth”
“This is the worst flavor out of the Thera breath line”
“Burns”
“The lid is hard to get off”
“Please note that this does not contain flouride or any other antiplaque/antigingivitis active ingredients”
Top return reasons
Common questions
- Is pink mouthwash profitable to sell on Amazon United States?
- The niche generates $386K/yr across 8 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the pink mouthwash niche?
- 3 brands and 33 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pink mouthwash?
- Top complaints mined from reviews: Alcohol Content, Size-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the pink mouthwash niche?
- Listings span $7.69–$19.92; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 3,731 reviews — the moat a new listing must climb.