Pink Lighter

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

1.9%

Market size, estimated

$67Ka year

Peak month

December2.3× the quietest month

Top search term

pink lighter85K searches a year

Listings sell for $12.71 on average, from $5.72 to $24.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.71 that is $1K to $3K a year per listing.

Average price

$12.71under the $15 to $100 sweet spot

Price range

$5.72–$24.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #443 within Lighters & Matches. It carries 3,485 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

82%

Out of stock, average day

7.9%

Average rank

#443in Lighters & Matches

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

3,485per listing

Listings tracked

33

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months