pink lighter
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Price range
Good$5.72–$24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,485.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 280K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lighter is a $67K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink lighter market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $64K–$76K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #443
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 48%
- Out of stock
- 7.9%
- Avg brand age
- 36 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
32
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
15%
- NIVEK41%
- BIC21%
- LAOKSFZ8%
- HUMWE6%
- MK LIGHTER5%
- RAYONNER4%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top pink lighter search terms
- pink lighter85K/yr
- hello kitty lighter74K/yr
- pink lighters22K/yr
- pink bic lighter16K/yr
- pink flame lighter11K/yr
- lighter pink9K/yr
- bedazzled lighter7K/yr
- girly lighters8K/yr
- kawaii lighter7K/yr
- hello kitty torch8K/yr
Top pink lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Maxi Pocket Lighters Reliable and Long-Lasting Assorted Colors 12-Pack
BIC$14.074.7★8,775 rev
NIVEK Kitty Lighter Pink Flame KT Cat Dress Pink Top Torch Pocket Size Glitter Y2K Refillable Kawaii Windproof Flame Anime with Box
NIVEK$13.734.0★538 rev
Torch Lighter Pink Flame Lighter Cute Pink Glitter Torch Windproof Cool Lighter Metal Refillable Butane Lighter Outdoor Indoor Camping Candle Birthday Gift (Without Butane)
LAOKSFZ$7.502.9★226 rev
NIVEK Transparent Lighter Light Up Lighter (Clear Kitty)
NIVEK$13.764.0★69 rev
HUMWE Bling Rhinestone Crystal Lighter Case Cover Sleeve Metal Lighters Holder for Bic Standard Size Lighter J6
HUMWE$12.914.6★147 rev
Newest
by launch date
FLABOX Cute Lipstick Lighter Soft Flame Refillable Butane Lighter Adjustable Pocket Lighter Delicate Gift for Girls Women Girlfriend on Birthday Anniversary Red(Without Butane)
FLABOX$9.64112 rev
Torch Windproof Lighter Pink Flame Fun Glittery Refillable Butane Pocket Novelty Lighter for Girls Teens Gift Daily Use Birthdays Anniversary Candle Camping(Butane Not Included) (White&Pink)
GXfirxen$7.9647 rev
LcFun Candle Lighter Electric USB Rechargeable Plasma Arc Lighter with Safety Lock Windproof Flameless Long Lighters for Candle Grill BBQ Camping Gas Stoves
LcFun$5.72375 rev
HUMWE Bling Rhinestone Crystal Lighter Case Cover Sleeve Metal Lighters Holder for Bic Standard Size Lighter J6
HUMWE$12.91147 rev
MK Candle Lighter Butane Refillable Wind-Resistant Flame 4-Pack for BBQ Camping Outdoor Use (Charm-5PC)
MK LIGHTER$21.171,853 rev
Trending
90-day click momentumLcFun Candle Lighter Electric USB Rechargeable Plasma Arc Lighter with Safety Lock Windproof Flameless Long Lighters for Candle Grill BBQ Camping Gas Stoves
LcFun$5.724.6★
FLABOX Cute Lipstick Lighter Soft Flame Refillable Butane Lighter Adjustable Pocket Lighter Delicate Gift for Girls Women Girlfriend on Birthday Anniversary Red(Without Butane)
FLABOX$9.643.2★
Torch Windproof Lighter Pink Flame Fun Glittery Refillable Butane Pocket Novelty Lighter for Girls Teens Gift Daily Use Birthdays Anniversary Candle Camping(Butane Not Included) (White&Pink)
GXfirxen$7.963.1★
BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)
BIC$12.044.8★
RAYONNER Lighter Electric Candle Lighters Rechargeable USB Lighter Arc Lighters for Candle Camping (1Pack Rose Gold)
RAYONNER$6.484.5★
What buyers say about pink lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“A reliable product”
“they're handy”
“The colors are vibrant”
“The charger has worked great also”
“it feels surprisingly lightweight”
“Great gift”
“Just as pictured”
“Sleek”
“it provides good light”
What buyers complain about
“no longer works”
“Broke”
“Will not recharge”
“Not all black”
“Low quality”
“Was it a little expensive in my opinion”
“Doesnt fit”
“Difficult to use”
“Bad battery life”
“False advertising”
Top return reasons
Common questions
- Is pink lighter profitable to sell on Amazon United States?
- The niche generates $67K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the pink lighter niche?
- 16 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pink lighter?
- Top complaints mined from reviews: Functionality-Overall, Durability, Charging. The return rate is 0.4%.
- When does demand for pink lighter peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the pink lighter niche?
- Listings span $5.72–$24.29; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 3,485 reviews — the moat a new listing must climb.