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Pink Humidifiers

Maybe

The top 5 brands take only 26% of clicks. But buyers convert on only 0.7% of searches, so Pink Humidifiers is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$52K/yr299K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
23%top-5 click share · 71 brands · 92 sellers

Flapen Score

Pink Humidifiers against its category

The dotted line is the Health & Household average. Past it, Pink Humidifiers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Humidifiers market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Humidifiers 299K times last year and spent an estimated $52K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
0.7%
Market size, estimated
$52Ka year
Peak month
December8.0× the quietest month
Top search term
cute diffuser43K searches a year

02 · Price

A sale here is worth $26.98.

Listings sell for $26.98 on average, from $9.21 to $51.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.98 that is $0 to $3K a year per listing.

Average price
$26.98inside the $15 to $100 sweet spot
Price range
$9.21–$51.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #374 within Aromatherapy. It carries 5,214 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#374in Aromatherapy
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
5,214per listing
Listings tracked
91

04 · Newcomers

12 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
12Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pink Humidifiers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

92

Top-5 brand share

26%

Top 20: 64%

Top-5 click share

23%

Top 20: 55%

Open market

70%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Pink Humidifiers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Pink Humidifiers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute diffuser43K/yr
  • pink humidifier31K/yr
  • cute oil diffuser26K/yr
  • cute essential oil diffuser23K/yr
  • cool diffuser25K/yr
  • essential oil diffuser cute17K/yr
  • diffuser cute14K/yr
  • oil diffuser cute11K/yr
  • unique diffuser12K/yr
  • kids diffuser13K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Humidifiers

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Humidification”
23%of negative reviews mention “Durability”
3.6%of orders come back
“Breaks Easily”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Humidifiers questions

Answered from the same tracked data.