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Pink First Aid Kit

Fail

The products selling today already average 4.8★, so Pink First Aid Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$56K/yr138K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
65%top-5 click share · 16 brands · 42 sellers

Flapen Score

Pink First Aid Kit against its category

The dotted line is the Health & Household average. Past it, Pink First Aid Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink First Aid Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Pink First Aid Kit 138K times last year and spent an estimated $56K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
2.1%
Market size, estimated
$56Ka year
Top search term
pink first aid kit46K searches a year

02 · Price

A sale here is worth $19.11.

Listings sell for $19.11 on average, from $3.58 to $39.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.11 that is $0 to $2K a year per listing.

Average price
$19.11inside the $15 to $100 sweet spot
Price range
$3.58–$39.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #117 within First Aid Kits. It carries 1,563 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#117in First Aid Kits
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
1,563per listing
Listings tracked
20

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pink First Aid Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

42

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • Brand 150%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Search terms

Top Pink First Aid Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink first aid kit46K/yr
  • cute first aid kit40K/yr
  • first aid kit pink16K/yr
  • first aid kit cute14K/yr
  • pink first aid5K/yr
  • pink first aid kit for car7K/yr
  • pink emergency kit3K/yr
  • cute first aid kit for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink First Aid Kit

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.5%of orders come back
“It's a smaller box than I thought it would be”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink First Aid Kit questions

Answered from the same tracked data.