pink electric lighter
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Price range
Good$5.72–$25.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,295.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, pink electric lighter is a $24K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pink electric lighter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
30
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
28%
- MEIRUBY42%
- BIC10%
- LAOKSFZ6%
- LcFun5%
- MR.COUNT5%
- ravs4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Top pink electric lighter search terms
- pink torch lighter20K/yr
- meiruby lighter electric candle lighter8K/yr
- torch lighter pink6K/yr
- pink candle lighter7K/yr
- bic lighters pink4K/yr
- meiruby5K/yr
- meiruby electric lighter7K/yr
Top pink electric lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEIRUBY Lighter Electric Candle Lighter Birthday for Women Men Mom Wife Sister Rechargeable USB Arc Lighters for Candle Camping BBQ
MEIRUBY$11.804.4★23,360 rev
MEIRUBY Electric Candle Lighter Valentines Day Gifts for Women Mom Men Wife USB Arc Rechargeable Windproof Long Lighter for Candle BBQ Birthday Housewarming Gift Idals
MEIRUBY$11.254.5★27,430 rev
BIC Maxi Pocket Lighters Reliable and Long-Lasting Assorted Colors 12-Pack
BIC$14.074.7★8,775 rev
Torch Lighter Pink Flame Lighter Cute Pink Glitter Torch Windproof Cool Lighter Metal Refillable Butane Lighter Outdoor Indoor Camping Candle Birthday Gift (Without Butane)
LAOKSFZ$7.502.9★226 rev
MEIRUBY Lighter Electric Candle Lighter Long Electronic Rechargeable USB Arc Windproof Flameless Lighters for Candle Camping BBQ Birthday Womens Day Gifts for Women Mom Wife Men Balck
MEIRUBY$16.794.4★23,360 rev
Newest
by launch date
2 Pack Torch Lighter Butane Lighter Refillable Mini Lighter for Candles Fireworks Gifts for Friends Or Family Members(NO PREFILLED) (Pink)
MR.COUNT$12.7047 rev
MR.COUNT Butane Torch Refillable Blow Torch for Cooking Adjustable Flame Creme Brulee Torch Safety Lock for Cooking Butane Gas not Included (PINK)
MR.COUNT$18.5937 rev
Luxe Blzae Torch Lighter Windproof Refillable Butane Jet Flame Lighters 360 Inverted Ignition Safety Lock Adjustable Straight Flame for Candles BBQ Baking Camping Gift(Pink)
Generic$18.1625 rev
Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)
TOPKAY$11.244,444 rev
LcFun Candle Lighter Electric USB Rechargeable Plasma Arc Lighter with Safety Lock Windproof Flameless Long Lighters for Candle Grill BBQ Camping Gas Stoves
LcFun$5.72375 rev
Trending
90-day click momentum2 Pack Torch Lighter Butane Lighter Refillable Mini Lighter for Candles Fireworks Gifts for Friends Or Family Members(NO PREFILLED) (Pink)
MR.COUNT$12.702.8★
MR.COUNT Butane Torch Refillable Blow Torch for Cooking Adjustable Flame Creme Brulee Torch Safety Lock for Cooking Butane Gas not Included (PINK)
MR.COUNT$18.594.0★
Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)
TOPKAY$11.244.3★
Luxe Blzae Torch Lighter Windproof Refillable Butane Jet Flame Lighters 360 Inverted Ignition Safety Lock Adjustable Straight Flame for Candles BBQ Baking Camping Gift(Pink)
Generic$18.164.5★
BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)
BIC$12.044.8★
What buyers say about pink electric lighter
What buyers praise and complain about, mined from review topics.What buyers love
“easy to hold”
“Good value for money”
“Excellent quality torch lighter”
“the charge lasts forever”
“These Are Colorful”
“As described”
“lightweight and easy to use”
“Nice gift for my family”
“Works well”
“They are durable”
What buyers complain about
“not functional”
“Broke”
“Won't recharge”
“Garbage”
“Not the advertised color”
“Short life”
“Difficult to use”
“then started leaking”
“Battery died for the first time”
“Looks nothing like the picture nor is it close as to what was described”
Top return reasons
Common questions
- Is pink electric lighter profitable to sell on Amazon United States?
- The niche generates $24K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the pink electric lighter niche?
- 16 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in pink electric lighter?
- Top complaints mined from reviews: Functionality-Overall, Durability, Charging. The return rate is 0.8%.
- When does demand for pink electric lighter peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the pink electric lighter niche?
- Listings span $5.72–$25.99; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 8,295 reviews — the moat a new listing must climb.