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Pink Christmas Wrapping Paper

Fail

Shoppers spend an estimated $49K a year here, so Pink Christmas Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$49K/yr223K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
55%top-5 click share · 11 brands · 12 sellers

Flapen Score

Pink Christmas Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Pink Christmas Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Christmas Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Christmas Wrapping Paper 223K times last year and spent an estimated $49K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
2.0%
Market size, estimated
$49Ka year
Peak month
December483.2× the quietest month
Top search term
pink plaid wrapping paper6K searches a year

02 · Price

A sale here is worth $11.24.

Listings sell for $11.24 on average, from $6.95 to $25.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.24 that is $0 to $1K a year per listing.

Average price
$11.24under the $15 to $100 sweet spot
Price range
$6.95–$25.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #866 within Gift Wrap Paper. It carries 928 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#866in Gift Wrap Paper
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
928per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Pink Christmas Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

12

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

18%

  • Brand 139%
  • Brand 221%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 18%)

Demand

Pink Christmas Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 483.2×

Search terms

Top Pink Christmas Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink plaid wrapping paper6K/yr
  • little girl christmas wrapping paper10K/yr
  • pastel christmas wrapping paper24K/yr
  • girls christmas wrapping paper25K/yr
  • girl christmas wrapping paper29K/yr
  • girly christmas wrapping paper28K/yr
  • christmas wrapping paper for girls13K/yr
  • christmas wrapping paper girls9K/yr
  • baby girl christmas wrapping paper12K/yr
  • christmas wrapping paper girl6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Christmas Wrapping Paper

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
2.5%of orders come back
“It doesnt fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pink Christmas Wrapping Paper questions

Answered from the same tracked data.