pink christmas wrapping paper
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Review moat
Good928.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.95–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 223K searches
According to Flapen's Amazon United States niche tracking, pink christmas wrapping paper is a $49K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pink christmas wrapping paper market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $67K–$90K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #866
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 4.9%
- Avg brand age
- 18 months
- Avg seller age
- 230 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
12
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
18%
- WRAPAHOLIC39%
- Burymento21%
- WRAPLULU6%
- RUSPEPA6%
- LeZakaa5%
- MAYPLUSS5%
- Open — no brand owns it (5 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 483.2×
Top pink christmas wrapping paper search terms
- pink plaid wrapping paper6K/yr
- little girl christmas wrapping paper10K/yr
- pastel christmas wrapping paper24K/yr
- girls christmas wrapping paper25K/yr
- girl christmas wrapping paper29K/yr
- girly christmas wrapping paper28K/yr
- christmas wrapping paper for girls13K/yr
- christmas wrapping paper girls9K/yr
- baby girl christmas wrapping paper12K/yr
- christmas wrapping paper girl6K/yr
Top pink christmas wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Burymento Pink Checkerboard Wrapping Paper Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17in x 32.8ft)
Burymento$8.874.7★494 rev
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Pink and White Plaid Design for Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$8.594.8★780 rev
WRAPAHOLIC Christmas Wrapping Paper Roll - Mini Roll - 3 Rolls - 17 Inch X 120 Inch Per Roll - Pastel Pink and Purple Reindeer Candy Cane with JOY Snowflake Holiday Collection
WRAPAHOLIC$9.924.5★2,489 rev
WRAPAHOLIC Reversible Gingerbread Christmas Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Pink Gingerbread House and Snowflake with Embossed for Christmas Holiday Party Celebration
WRAPAHOLIC$13.014.6★2,383 rev
WRAPLULU Pink Christmas Wrapping Paper - 4 Jumbo Sheets 28 * 40 Inches - Girls Xmas Tree Gift Wrapping Paper with Candy Canes Perfect for Girls Christmas Birthdays and Winter Celebrations
WRAPLULU$8.154.7★113 rev
Newest
by launch date
LaRibbons Baby Girl Wrapping Paper for Baby Shower Soft Pink Gingham Gift Wrap with Sweet Pastel Style for Mom-to-Be Newborn & Birthday Premium Cute Pink Checked Gift Paper 17 Inch x 33 Feet
LaRibbons$9.65205 rev
Flyhill Reversible Pink Strawberry Wrapping Paper Roll Cute Strawberry Flower with Pink Plaid Gift Wrap for Girls Wedding Birthday Valentines Day Baby Shower17 IN x 16.5 FT
Flyhill$9.78292 rev
WRAPLULU Pink Christmas Wrapping Paper - 4 Jumbo Sheets 28 * 40 Inches - Girls Xmas Tree Gift Wrapping Paper with Candy Canes Perfect for Girls Christmas Birthdays and Winter Celebrations
WRAPLULU$8.15113 rev
GIOLAINY Pink Christmas Wrapping Paper for Girls Women Kids - Holiday Gift Wrap with Pink Xmas Tree with Bows & Holly Design - 4 Sheets (28 x 40 inches) Easy to Store
GIOLNIAY$6.9515 rev
WRAP STORM Pink Christmas Wrapping Paper 1 Roll 17 x33ft Gift Wrap Paper with Trees & Presents Design Cute Holiday Decor Idea
WRAP STORM$10.1977 rev
Trending
90-day click momentumLaRibbons Baby Girl Wrapping Paper for Baby Shower Soft Pink Gingham Gift Wrap with Sweet Pastel Style for Mom-to-Be Newborn & Birthday Premium Cute Pink Checked Gift Paper 17 Inch x 33 Feet
LaRibbons$9.654.5★
Flyhill Reversible Pink Strawberry Wrapping Paper Roll Cute Strawberry Flower with Pink Plaid Gift Wrap for Girls Wedding Birthday Valentines Day Baby Shower17 IN x 16.5 FT
Flyhill$9.784.5★
Burymento Pink Checkerboard Wrapping Paper Gift Wrap for Birthday Valentines Mothers day Graduation Wedding Fathers day Baby Shower Christmas (17in x 32.8ft)
Burymento$8.874.7★
WRAPAHOLIC 30 Inch Reversible Wrapping Paper Roll - Jumbo Roll Pink and White Plaid Design for Birthday Holiday Wedding Baby Shower and More Occasions - 30 Inch x 33 Feet
WRAPAHOLIC$19.874.8★
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Pink and White Plaid Design for Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$8.594.8★
What buyers say about pink christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is top notch and is easy to mold and use”
“It was SUPER thick for wrapping paper”
“Pretty”
“Value for your money”
“I had enough for 7 gifts”
“It was easy to manipulate as needed which made wrapping a breeze”
“The designs are cute”
“durable and it is beautiful”
“Perfect size, great quality and beautiful”
“Sturdy”
What buyers complain about
“It doesnt fit”
“doesnt stick”
“Horrible chemical smell”
“I didn't read the description right”
“This wrapping paper was thick”
“it looks like it was used some and then resealed”
“Color was very dull”
“The quality is terrible”
“The fact they charge $9 for this is a scam”
“it didnt work out”
Top return reasons
Common questions
- Is pink christmas wrapping paper profitable to sell on Amazon United States?
- The niche generates $49K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the pink christmas wrapping paper niche?
- 11 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in pink christmas wrapping paper?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Smell. The return rate is 2.5%.
- When does demand for pink christmas wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 483.2× the quietest.
- What does it cost to enter the pink christmas wrapping paper niche?
- Listings span $6.95–$25.45; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.