pine sol
Worth a lookShows searches that convert (18.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 2.3M searches
Price range
Good$3.02–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,378.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pine sol is a $4.3M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pine sol market data
- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- $4.2M–$5.2M
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
148
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Pine-Sol79%
- PINALEN16%
- Fabuloso3%
- Mr. Clean2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pine sol search terms
- pine sol1.0M/yr
- pinesol287K/yr
- pinesol all purpose cleaner290K/yr
- pinalen198K/yr
- pine sol floor cleaner88K/yr
- pinol60K/yr
- pine sol original41K/yr
- pine sol disinfectant cleaner54K/yr
- pinesol all purpose cleaner disinfectant26K/yr
- pinalen multipurpose cleaner39K/yr
Top pine sol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
Pine-Sol$7.394.8★1,688 rev
Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
Pine-Sol$7.634.8★1,364 rev
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Original Pine 80 Fluid Ounces (Package May vary)
Pine-Sol$13.094.8★4,239 rev
PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Fresh Pine Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
PINALEN$7.184.7★3,964 rev
PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors
PINALEN$3.144.7★3,964 rev
Newest
by launch dateCloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
Pine-Sol$7.391,688 rev
Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
Pine-Sol$7.631,364 rev
PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Floral Delight Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
PINALEN$7.193,964 rev
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lavender Clean 40 Fluid Ounces (Package May Vary)
Pine-Sol$7.86551 rev
PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Fresh Pine Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
PINALEN$7.183,964 rev
Trending
90-day click momentum
Fabuloso Multi-Purpose Cleaner & Floor Cleaner 2X Concentrated Lavender Scent 56 fluid ounces
Fabuloso$4.724.8★
Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
Pine-Sol$7.634.8★
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
Pine-Sol$7.394.8★
PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors
PINALEN$3.144.7★
PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Floral Delight Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
PINALEN$7.194.7★
What buyers say about pine sol
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Cleans great”
“Reliable product”
“Great Value”
“It cleans good also”
“As described”
“Of course its effective”
“Great size”
“Easy to use”
“doesnt leave any residue”
What buyers complain about
“Awful Smell”
“not a true cleaner”
“Waste of money”
“came leaking”
“The bottle is way small than how the pick looks”
“Watery product”
“it's not high quality in terms of control”
“Doesn't last”
“it doesnt exactly what it says in the bottle”
“The product is not clear it has a purple-pink tinge”
Top return reasons
Common questions
- Is pine sol profitable to sell on Amazon United States?
- The niche generates $4.3M/yr across 16 tracked products. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pine sol niche?
- 4 brands and 148 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pine sol?
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.1%.
- When does demand for pine sol peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pine sol niche?
- Listings span $3.02–$39.75; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 4,378 reviews — the moat a new listing must climb.