Pine Sol
MaybeBuyers convert on 18.1% of searches. But the top 5 brands take 100% of clicks, so Pine Sol is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $4.3M/yr2.3M searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 148 sellers
Flapen Score
Pine Sol against its category
The dotted line is the Health & Household average. Past it, Pine Sol is stronger. Inside it, weaker.
Market
The Pine Sol market on Amazon at a glance
Shoppers on Amazon United States searched for Pine Sol 2.3M times last year and spent an estimated $4.3M. All 4 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $4.3Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- pine sol1.0M searches a year
02 · Price
A sale here is worth $10.44.
Listings sell for $10.44 on average, from $3.02 to $39.75. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $10.44 that is $209K to $261K a year per listing.
- Average price
- $10.44under the $15 to $100 sweet spot
- Price range
- $3.02–$39.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $209K–$261K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within All-Purpose Cleaners. It carries 4,378 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #327in All-Purpose Cleaners
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,378per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Pine Sol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
- Price
- $7.39
- Rating
- 4.8/5
- Reviews
- 1,688
- Age
- 1y ago

Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
- Price
- $7.63
- Rating
- 4.8/5
- Reviews
- 1,364
- Age
- 1y ago

CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Original Pine 80 Fluid Ounces (Package May vary)
- Price
- $13.09
- Rating
- 4.8/5
- Reviews
- 4,239
- Age
- 2y ago

PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Fresh Pine Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
- Price
- $7.18
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 2y ago

PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors
- Price
- $3.14
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fabuloso Multi-Purpose Cleaner & Floor Cleaner 2X Concentrated Lavender Scent 56 fluid ounces
- Price
- $4.72
- Rating
- 4.8/5
- Reviews
- 15,546
- Age
- 3y ago

Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
- Price
- $7.63
- Rating
- 4.8/5
- Reviews
- 1,364
- Age
- 1y ago

CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
- Price
- $7.39
- Rating
- 4.8/5
- Reviews
- 1,688
- Age
- 1y ago

PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors
- Price
- $3.14
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 2y ago

PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Floral Delight Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
- Price
- $7.19
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 1y ago
Newest
by launch date
CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lemon Fresh 40 Fluid Ounces (Package May Vary)
- Price
- $7.39
- Rating
- 4.8/5
- Reviews
- 1,688
- Age
- 1y ago

Pine Sol CloroxPro Multi-Surface Cleaner Pine 8/40fo
- Price
- $7.63
- Rating
- 4.8/5
- Reviews
- 1,364
- Age
- 1y ago

PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Floral Delight Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
- Price
- $7.19
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 1y ago

CloroxPro Pine-Sol Multi-Surface Cleaner All Purpose Cleaner Lavender Clean 40 Fluid Ounces (Package May Vary)
- Price
- $7.86
- Rating
- 4.8/5
- Reviews
- 551
- Age
- 1y ago

PINALEN 2X Max Aromas Concentrated Multipurpose Cleaner - Fresh Pine Scent - 108 fl oz - All Purpose Cleaner for Kitchen Bathroom Floors & Outdoors
- Price
- $7.18
- Rating
- 4.7/5
- Reviews
- 3,964
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
148
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Pine-Sol79%
- PINALEN16%
- Fabuloso3%
- Mr. Clean2%
Demand
Pine Sol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pine Sol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pine sol1.0M/yr
- pinesol287K/yr
- pinesol all purpose cleaner290K/yr
- pinalen198K/yr
- pine sol floor cleaner88K/yr
- pinol60K/yr
- pine sol original41K/yr
- pine sol disinfectant cleaner54K/yr
- pinesol all purpose cleaner disinfectant26K/yr
- pinalen multipurpose cleaner39K/yr
Reviews and returns
What reviews say buyers love and hate about Pine Sol
We read the reviews and the return reasons for every product selling here.
“Awful Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pine Sol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









