pine scent
Worth a lookShows low returns (0.6%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.10–$39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,060.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, pine scent is a $40K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pine scent market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $77K–$103K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.5%
- Avg brand age
- 60 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
86
Top-5 brand share
52%
Top 20: 100%
Top-5 click share
36%
Top 20: 100%
Open market
42%
- Air Wick13%
- Arm & Hammer11%
- Scentsicles10%
- Brooklyn Botany10%
- drift8%
- P&J Trading7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 99.0×
Top pine scent search terms
- pine scent35K/yr
- christmas scents47K/yr
- pine scented6K/yr
- pine smell6K/yr
- balsam scent3K/yr
- christmas smells for house14K/yr
- christmas smells4K/yr
- christmas fragrance4K/yr
Top pine scent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Pine Essential Oil - 100% Pure and Natural - Premium Grade Oil with Dropper - for Aromatherapy and Diffuser - 1 Fl Oz
Brooklyn Botany$7.603.9★528 rev
Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
Air Wick$9.594.8★6,501 rev
PINALEN 2X Concentrated Multipurpose Cleaner - Fresh Pine Scent - 28 fl oz - All Purpose Cleaner for Kitchen Bathroom Laundry Floors & Outdoors
PINALEN$3.104.7★3,922 rev
Scentsicles White Winter Fir Scented Christmas Ornaments with Hooks
Scentsicles$8.154.3★6,701 rev
A&H Odor BusterZ Forest Pine 6pk Blister
Arm & Hammer$11.574.2★21,499 rev
Newest
by launch date
Arm & Hammer Deodorizing Odor Busterz 4 Count Forest Pine Figural Air Freshener and Odor Eliminator - Long-Lasting Freshness for Home Bathroom Closet Gym Bags Sports Gear and More
Arm & Hammer$12.7868 rev
Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
Air Wick$9.596,501 rev
Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
Febreze$17.554,336 rev
Pine Scented Sachets Long-Lasting Odor Remover and Freshener for Shoes Closets Drawers and Storage Spaces Pack of 10(Pine)
DreamyStardust$7.27321 rev
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.313,267 rev
Trending
90-day click momentum
EUQEE Forest Pine Fragrance Oil Premium Fragrance Essential Oil 2.02 Fl oz with Glass Dropper for Diffusers Soap Making DIY Candle (60ml)
EUQEE$7.724.2★
LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Royal Pine | 6 Pack
LITTLE TREES$7.684.1★
A&H Odor BusterZ Forest Pine 6pk Blister
Arm & Hammer$11.574.2★
Drift Car Air Freshener - The Original Wood Air Freshener - Car Odor Eliminator - Long Lasting Scent - Metal Clip - Essential Oils - Clean Ingredients - Pine Scent 3 Pack Refill - NO CLIP INCLUDED
drift$28.854.1★
P&J Trading - Forest Pine Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil
P&J Trading$18.684.6★
What buyers say about pine scent
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“Excellent product”
“Decent price”
“cleans great”
“As advertised”
“lasts a good while”
“Ease of use”
“Christmas gift”
“Great candle”
“It's very strong”
What buyers complain about
“Chemical smell”
“Does Not Last”
“cost too much”
“Bad quality”
“The plastic looks weak”
“Take note: this is a large candle”
“Arrived with a leak”
“dont work whatsoever”
“Cant get to them to use without a strong person with tools”
“Burns like a tiny oil refinery with petroleum fumes”
Top return reasons
Common questions
- Is pine scent profitable to sell on Amazon United States?
- The niche generates $40K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pine scent niche?
- 19 brands and 86 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in pine scent?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.
- When does demand for pine scent peak?
- Demand peaks in Nov–Dec; the busiest month runs 99.0× the quietest.
- What does it cost to enter the pine scent niche?
- Listings span $3.10–$39.76; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 5,060 reviews — the moat a new listing must climb.