Pine Air Freshener
FailThe top 5 brands take 100% of clicks, so Pine Air Freshener is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $237K/yr164K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 98 sellers
Flapen Score
Pine Air Freshener against its category
The dotted line is the Health & Household average. Past it, Pine Air Freshener is stronger. Inside it, weaker.
Market
The Pine Air Freshener market on Amazon at a glance
Shoppers on Amazon United States searched for Pine Air Freshener 164K times last year and spent an estimated $237K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $237Ka year
- Peak month
- December53.1× the quietest month
- Top search term
- pine air freshener25K searches a year
02 · Price
A sale here is worth $14.24.
Listings sell for $14.24 on average, from $5.04 to $40.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.24 that is $11K to $14K a year per listing.
- Average price
- $14.24under the $15 to $100 sweet spot
- Price range
- $5.04–$40.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #113 within Air Fresheners. It carries 9,553 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 74%
- Out of stock, average day
- 2.9%
- Average rank
- #113in Air Fresheners
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 9,553per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Pine Air Freshener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 219%
- Brand 315%
- Brand 47%
- Brand 52%
- Brand 62%
Demand
Pine Air Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 53.1×
Search terms
Top Pine Air Freshener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pine air freshener25K/yr
- pine scented air freshener17K/yr
- air wick pine8K/yr
- pine air freshener spray11K/yr
- fresh pine and juniper air wick refills5K/yr
- glade plugins refills pine8K/yr
- airwick plugin refill pine4K/yr
- pine tree air freshener4K/yr
- air wick plug refills pine4K/yr
- glade balsam and spruce15K/yr
Reviews and returns
What reviews say buyers love and hate about Pine Air Freshener
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pine Air Freshener questions
Answered from the same tracked data.









