Pine Air Freshener
FailThe top 5 brands take 100% of clicks, so Pine Air Freshener is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $237K/yr164K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 98 sellers
Flapen Score
Pine Air Freshener against its category
The dotted line is the Health & Household average. Past it, Pine Air Freshener is stronger. Inside it, weaker.
Market
The Pine Air Freshener market on Amazon at a glance
Shoppers on Amazon United States searched for Pine Air Freshener 164K times last year and spent an estimated $237K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $237Ka year
- Peak month
- December53.1× the quietest month
- Top search term
- pine air freshener25K searches a year
02 · Price
A sale here is worth $14.24.
Listings sell for $14.24 on average, from $5.04 to $40.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.24 that is $11K to $14K a year per listing.
- Average price
- $14.24under the $15 to $100 sweet spot
- Price range
- $5.04–$40.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #113 within Air Fresheners. It carries 9,553 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 74%
- Out of stock, average day
- 2.9%
- Average rank
- #113in Air Fresheners
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 9,553per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Pine Air Freshener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 9mo ago

Air Wick Vibrant Plug-In Scented Oil Refills 5 Count Winter Woods & Frosted Ivy Air Freshener Essential Oils
- Price
- $13.44
- Rating
- 4.6/5
- Reviews
- 759
- Age
- 2y ago

Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Air Wick Plug-In Scented Oil Refill 5 Ct Fresh Pine and Juniper Air Freshener Essential Oils Fall Scent Fall Dcor
- Price
- $12.74
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 7y ago

Air Wick Essential Mist Refill Fresh Pine & Juniper Air Freshener Essential Oils 2 Ct
- Price
- $10.04
- Rating
- 4.7/5
- Reviews
- 1,714
- Age
- 3y ago
Trending
estimated 90-day click momentum
Glade Air Freshener Room Spray Juniper Forest Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 776
- Age
- 6mo ago

Glade PlugIns Scented Oil Refill 6-Pack Balsam & Spruce Holiday Fragrance 0.67 fl oz (12 Total Refills) Air Freshener Oil Refills for Plug-In Warmer
- Price
- $40.37
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

Air Wick Plug in Scented Oil Refill 5ct Bonfire and Crisp Fall Air Essential Oils Air Freshener Fall Scent Fall dcor
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 5,284
- Age
- 5y ago

Wizard The Magic of Fresh | Odor Neutralizer & Air Freshener - 10 Oz. Winter pine forest (Pack of 4) (Packaging May Vary)
- Price
- $19.96
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 4y ago

Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 9mo ago
Newest
by launch date
Glade PlugIns Scented Oil Refill 6-Pack Balsam & Spruce Holiday Fragrance 0.67 fl oz (12 Total Refills) Air Freshener Oil Refills for Plug-In Warmer
- Price
- $40.37
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

Glade Air Freshener Room Spray Juniper Forest Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 776
- Age
- 6mo ago

Air Wick Plug-In Scented Oil Refills 4 Count Fresh Pine and Juniper Air Freshener Essential Oils Eco Friendly
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 6,501
- Age
- 9mo ago

Febreze Plug in Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Long Lasting Limited Edition Holiday Winter Pine and Juniper Berry Scent 0.87oz Refills 4 Count
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 4,336
- Age
- 11mo ago

Glade Automatic Spray Refill Balsam & Spruce Scented Air Freshener for Home and Bathroom 6.2 Oz
- Price
- $5.72
- Rating
- 4.7/5
- Reviews
- 4,158
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
98
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Air Wick56%
- Glade19%
- Febreze15%
- LITTLE TREES7%
- Arm & Hammer2%
- Generic2%
Demand
Pine Air Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 53.1×
Search terms
Top Pine Air Freshener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pine air freshener25K/yr
- pine scented air freshener17K/yr
- air wick pine8K/yr
- pine air freshener spray11K/yr
- fresh pine and juniper air wick refills5K/yr
- glade plugins refills pine8K/yr
- airwick plugin refill pine4K/yr
- pine tree air freshener4K/yr
- air wick plug refills pine4K/yr
- glade balsam and spruce15K/yr
Reviews and returns
What reviews say buyers love and hate about Pine Air Freshener
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pine Air Freshener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









