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Pine Air Freshener

Fail

The top 5 brands take 100% of clicks, so Pine Air Freshener is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$237K/yr164K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
60%top-5 click share · 6 brands · 98 sellers

Flapen Score

Pine Air Freshener against its category

The dotted line is the Health & Household average. Past it, Pine Air Freshener is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Pine Air Freshener 164K times last year and spent an estimated $237K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
10.2%
Market size, estimated
$237Ka year
Peak month
December53.1× the quietest month
Top search term
pine air freshener25K searches a year

02 · Price

A sale here is worth $14.24.

Listings sell for $14.24 on average, from $5.04 to $40.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.24 that is $11K to $14K a year per listing.

Average price
$14.24under the $15 to $100 sweet spot
Price range
$5.04–$40.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #113 within Air Fresheners. It carries 9,553 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
74%
Out of stock, average day
2.9%
Average rank
#113in Air Fresheners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
9,553per listing
Listings tracked
19

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
68 months

Products

Top Pine Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 219%
  • Brand 315%
  • Brand 47%
  • Brand 52%
  • Brand 62%

Demand

Pine Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 53.1×

Search terms

Top Pine Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pine air freshener25K/yr
  • pine scented air freshener17K/yr
  • air wick pine8K/yr
  • pine air freshener spray11K/yr
  • fresh pine and juniper air wick refills5K/yr
  • glade plugins refills pine8K/yr
  • airwick plugin refill pine4K/yr
  • pine tree air freshener4K/yr
  • air wick plug refills pine4K/yr
  • glade balsam and spruce15K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Air Freshener

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pine Air Freshener questions

Answered from the same tracked data.